Six years ago, @PeterNdegwa_ walked into @SafaricomPLC ’s Westlands headquarters as the company’s first Kenyan CEO, inheriting a business whose traditional revenue engines were losing power.
Voice revenues had peaked and were falling. Messaging had declined for three consecutive years. The company needed a new direction.
He had barely met his team when the world shut down.
In his first weeks on the job, Safaricom zero-rated M-Pesa transactions for close to nine months, set up and ran the Ministry of Health’s COVID-19 call centre, and upgraded 4G network coverage from 50% to over 90% work that would normally have taken years, compressed into one.
Then came Ethiopia.
In April 2021, less than a year into the role, Safaricom secured a licence to operate in Africa’s second most populous country. Total consortium investment has since reached $2.65 billion. The Ethiopian Birr collapsed from 57 to the dollar to 146, pushing Safaricom from a net cash position of KSh 3.54Bn when Ndegwa joined to net debt of KSh 139.81Bn by FY26.
But the revenue question had already been answered.
M-Pesa repositioned from a mobile money feature into the company’s central engine crossed KSh 100Bn in annual revenue for the first time in FY22, becoming the first Safaricom segment ever to hit that threshold. It has not looked back since.
Six years. One CEO. A company completely transformed.
🔗 Full story — https://t.co/zkUbRrXhnb
▪️ Premier League
▪️ FA Cup
▪️ Carabao Cup
▪️ Champions League
▪️ Europa League
▪️ Conference League
▪️ Club World Cup
Chelsea are the first club in football history to win every major trophy 🏆
Not bad at all 😏
It’s official! The Btrust Developer Day is back 🎉
We’re heading to Port Louis, Mauritius 🇲🇺 for the second edition, in partnership with @AfroBitcoinOrg
📅 Save the date: December 2nd, 2025
Stay tuned for speaker calls, registration details & more.
#ABC25#BtrustDeveloperDay
Insightful session by @440UrPp from @Machankura8333 on the art of coding to the rhythm of rap.
Love how he's comparing the rap scene to Bitcoin and coding; creative, dynamic, and all about rhythm.
#BtrustDeveloperDay#ABC24
Can you feel the excitement? 🚀
Today, we come together for this year’s #BtrustDeveloperDay, and it’s going to be nothing short of AMAZING!
From inspiring talks to hands-on workshops and networking with the best in Bitcoin development, you won’t want to miss this.
#ABC24
Kenyans joined the court proceedings online.
And made me super proud.
The judges heard you very loud and clear!
Indeed, #RejectAdani
We will win this. We will PROTECT our Airport. And a our RESOURCES!
Some say digital finance is the future, I say it's already here.
BLACKROCK
- 19,800 employees
- $10.4T AUM (10% of world GDP!)
- $5.5b profit
TETHER
- approx 50 employees
- $119B AUM (0.1% of world GDP)
- $6.2b profit
I spoke with one of Tether's founders, here's 2 insights.