Eric @ Maverick

Brand Social & Content expert helping Fortune 500 brands entertain, connect and build raving fans | CEO of @WeareMaverickco | Prev: @UniversalOrl, @EASPORTS

[Eric @ Maverick @TheEricGray]

Many of you have asked what is next after Universal.

Here, I share the long, hard, but thrilling - unfiltered story behind leaving corporate to pursue my dream.

Introducing Maverick Content Studio 🚀

#Connectfirst #Createmore

https://t.co/CdSYx6vJVK

[Eric @ Maverick @TheEricGray]

Do you actually look forward to NFL schedule release videos or do you not work in social? Lol 

What started as a simple schedule announcement has somehow become one of the most creative days of the year for brands, teams, agencies, and creators. And it's something I wish we saw more of. 

What were your favorite release videos this year?

[Eric @ Maverick @TheEricGray]

Always fun to put podcast guests on the spot to see how they really think. 

We put Erin Balsa through a game of "Cut or Invest?" and asked her to make some tough marketing decisions in real time.

Watch the full episode on YouTube. Link in comments.

[Eric @ Maverick @TheEricGray]

Super pumped for Maverick to now be working with the legendary travel brand Travel and Leisure with my buddy, Kyle.

Maverick is really turning into the agency for Travel brands that want to do social first content well.

Excited to keep building. Let's go [TAG] Kyle Benzion!

[Eric @ Maverick @TheEricGray]

One of the hardest things about entrepreneurship is being patient enough for your reality to catch up with your dreams

As someone who has big ideas, and big dreams, it can be very hard and taxing to wait for those dreams to become a reality.

You can fill behind
You can feel broken
You can feel not good enough

But the truth is

All those dreams and big ideas are what will make you great, learning patience is what will make you content.

This is one of the hardest things I’m learning

[Eric @ Maverick @TheEricGray]

The most underrated marketing channel might already be sitting inside your company. Not because they're marketers.

Because they're people. People trust people more than logos. They connect with faces more than brands. And they pay attention to stories from real humans long before they pay attention to another corporate post.

[Eric @ Maverick @TheEricGray]

This conversation really hit close to home as someone who has been advocating for social media managers for years lol.

I sat down with Melissa Dawson, Global Social Lead at WD (Western Digital), who put words to something a lot of us have felt.

Our 50th episode of Radical Content out now! Link in bio ⚡

[Eric @ Maverick @TheEricGray]

One thing I’ve realized building Maverick: resilience can’t really be taught.

So proud of this team. They are awesome.

[Eric @ Maverick @TheEricGray]

Anyone else have an underrated social brand in sports? Or an urge to mimic audio signatures?

Thanks Tiffany for your lightning-fast answers ⚡

[Alex Goodlett @Goodlett824]

I generally think NBA officials get it right or at least make a very concerted effort to do so.

The no call on the goal tend, followed by not giving Mitch Johnson a challenge and a technical is one of the more incompetent things I’ve seen in sports

[Eric @ Maverick @TheEricGray]

So sad, a killer few minutes that should not have happened.

[Quito 🌸📡|BINI Signals World Tour 2026 📡 @QuitoNitura]

Just when the Spurs were starting a run:

1. No goal tend even if it was clear
2. Gives possession to OKC even if the ball goes off the foot of Chet
3. Ignores Mitch Johnson’s call for a replay
4. Awards FTs to SGA after a flop
5. Calls a tech on Mitch.

All in a span of 2 mins. Adam Silver and @OfficialNBARefs really rigging this for OKC huh.

[Noah Pendage @jt_ballerNZ]

This is disgraceful officiating @NBA

Clear as day goal tend and then a coach denied a timeout to review.

[Eric @ Maverick @TheEricGray]

This is what happens when a product markets itself.

Former @EASPORTS Head of Digital Content, Tiffany Everett shared with me why this was one of the easiest products she’s ever had to market… because the community already cared that much.

Full episode is live now. Link in bio ⚡

[Eric @ Maverick @TheEricGray]

I thought leaving corporate would be the biggest risk.

Turns out, building this team has been one of the most eye-opening and rewarding experiences of my life. Grateful for this crew. 

@WeareMaverickCo

[Eric @ Maverick @TheEricGray]

Not sure if this is a hot take but no one talks about it.

I’ve you have an avg Social Strategy or mediocre content your better off putting your people and dollars elsewhere.

But if you want build a real brand, there is no better investment that a bold social strategy with breakout entertaining content.

And don’t tell me it can’t be done.

I know a pancake restaurant getting millions of views

A prep school getting millions of views

Brands have got to start holding themselves accountable to relentless creativity or just pack it up.

[Eric @ Maverick @TheEricGray]

No judgment plz! This is basically my operating system. 

Anyone else a @CelsiusOfficial apologist?

[Eric @ Maverick @TheEricGray]

A first time entrepreneur picked up the phone called me yesterday and said

I need some advice

I gave him a lot of thoughts, but the one thing that stood out for me was

You gotta love the game of entrepreneurship

It’s like a puzzle with no directions

There is no perfect answer

Entrepreneurship is not for everyone, but for those people they can get excited about the game of it all, every day they want to be in the game they love the fact that they gotta figure out hiring and services and process and culture

When things go bad and they find a creative solution for something they feel excited that they’re in the game

[Eric @ Maverick @TheEricGray]

Too often as entrepreneurs we focus too much on the gap versus the gain

The gap says we’re still not there yet. We have too far to go we’re behind. We don’t have this. We don’t have this we don’t have

But by focusing on the gain, you look behind you and see you see how far you come you see all the accomplishments, the teams that you built the money you’ve made

Focusing on the gap creates anxiety, stress feeling less than

Focusing on the gain feels limitless, optimistic, productive

As entrepreneurs, we will be more successful if we spend more time thinking about the gain then the gap

[Eric @ Maverick @TheEricGray]

The viral North Face moment that turned into one of the smartest brand plays on social.

Maren Hamilton shares the behind-the-scenes story of North Face’s helicopter response and why it worked so well.

Watch the full episode at the link in my bio.

[Eric @ Maverick @TheEricGray]

Many social media managers try to fill up the calendar

rather than create great content, that will travel far