Aditya

Angel Investor 💵 | 👨‍💼CEO at Faad Capital |Tweeting threads on Startups, Business and India 🇮🇳

[Aditya @thefaadguy]

Buy my book - https://t.co/0uUnw5Len0

[Aditya @thefaadguy]

My friend got a Rs 1 lakh credit card bill last month.

He paid Rs 5,000 and slept fine. 👇🏻

He thinks the minimum due means he is safe.

Here is what is actually happening.

The minimum due keeps your account from becoming overdue. It does not stop the interest meter.

The remaining Rs 95,000 quietly moved into revolving credit. Indian credit cards charge 3 to 3.75 percent a month on those balances. That is 36 to 45 percent a year, one of the most expensive consumer loans in this country.

His first-month interest alone: Rs 3,325.

Keep paying around the minimum for a year and the math gets ugly. You can pay over Rs 50,000 in cash and still owe over Rs 80,000.

A Rs 1 lakh bill becomes a Rs 1.36 lakh problem. The due date never moves.

Now look at the other side. 📈

Restructure the same Rs 1 lakh as a 12-month personal loan at 14 percent a year. EMI around Rs 9,000. Total interest: Rs 7,800.

Same bill. Rs 28,000 saved. A fixed end date instead of a rolling tax on your salary.

India has 11.8 crore outstanding credit cards. The most expensive button on the statement is the smallest one.

He paid Rs 5,000 to feel safe. The bank made Rs 3,325 in 30 days.

The bill is real. The minimum due is a loan you did not apply for.

✅ Tell your friend.
Pull up his last statement.
Restructure before the next billing cycle hits.

[Aditya @thefaadguy]

A founder I met last week pitching for Series A pays himself Rs 50,000 a month.

His company has Rs 5 crore in the bank. 👇🏻

He thinks underpaying himself signals discipline.

Investors read it as a red flag.

Here is what is actually happening.

Rs 50,000 a month is below entry-level engineer pay in Bangalore.

The founder of a Series A startup cannot cover rent, EMIs and family in any Tier 1 city on that.

Three things break when founder pay is too low.

First, his personal stress eats half his bandwidth. Customer calls get cancelled because he is sorting out a bank issue at home.

Second, his spouse stops believing in the company. The "I will pay you back when we exit" line works for 6 months. By month 18 it is the only conversation at home.

Third, the cap table review flags it. Across the 130+ companies in my book, founders paying themselves under Rs 12 lakh raise Series A at lower valuations almost as often as founders pulling above Rs 50 lakh.

Investors price in the instability.

Now look at the alternative. 📈

Pay yourself Rs 24 lakh a year.

Cover your mortgage. Cover your kids' school. Cover the family.

That is 5 percent of your Rs 5 crore bank balance.

Enough to live without distraction. Not enough to feel rich.

The founders who closed Series A on the strongest terms paid themselves between Rs 18 lakh and Rs 30 lakh.

Almost none under Rs 12 lakh.

He pays himself Rs 6 lakh for the comfort of looking serious.

The salary is real. The "frugality" framing costs him focus, family and the next round.

✅ Tell your founders.
Pay yourself Tier 1 cost-of-living plus 30 percent.
Stop performing poverty for investor optics.

[Aditya @thefaadguy]

A founder celebrated after raising a Rs 10 Crore funding round.

He thought he became richer.
Here is what actually happened. 👇🏻

He owned 100% of his company before the round.
After raising capital, he owned 70%.

The investor wired Rs 10 crore into the company account.
Not his personal account.

That money is meant to pay salaries, marketing, office rent, and survive long enough to grow.

But now comes the dangerous part.

The startup was valued at Rs 40 crore after the round.

So everyone around him started acting like he was worth Rs 28 crore.

He upgraded his house.
Started flying business class.
Hired aggressively.
Began living like the company had already won.

But valuation is not cash.

It is just the price of the last transaction.

Now fast forward 3 years.
- The company could not raise the next round.
- Growth slowed.
- Burn stayed high.
- Investors stopped believing the story.

The company shut down.

His actual outcome?
Zero.

The Rs 28 crore net worth was never real.

The lifestyle inflation was.

Most founders confuse temporary investor confidence with permanent wealth.

That is why you see founders with huge valuations but empty bank accounts.
Fundraising is not success - liquidity is.

✅ Tell your founder friend.
Show him the math.
Then look at the next funding announcement again.

[Aditya @thefaadguy]

@Roshan7065 Thanks. Pls RT and share ahead!

[Aditya @thefaadguy]

Meet the woman who took "Bisleri" from a 1000 CR brand to a 23000 CR brand.

( A thread 🧵)

[Aditya @thefaadguy]

9. Today, Bisleri is a 6000 CR brand, doing just 2700 CR from water and the rest from Jayanti's innovations. It reaches over 5 million retail shops.

➡️Jayanti Chauhan said no to TATA when they wanted to buy Bisleri at 7000 CR. Today, it is valued at 23000 CR.

[Aditya @thefaadguy]

7. But without distribution, Bisleri could not be changed. Jayanti mapped high-consumption corridors such as the Mumbai–Pune and Bengaluru–Chennai belts, and gave each distributor an extra Rs 1 in margin for every cost she saved. And magic happened. 🪄

[Aditya @thefaadguy]

8. Bisleri became a Pan-India brand, growing from 3000 CR revenue and 2000 distributors in 2015 to over 4500 distributors and 4500 CR in revenue by 2018. Even the pandemic could not stop them as Jayanti focused on the 20-litre water jar with safe hygiene. ⛑️

[Aditya @thefaadguy]

9. Beyond business, Santosh anchored DOMS to partner with 500+ schools and colleges across India through customised stationery kits and bulk supplies, employs over 11,000 people (including 40+ differently abled team members) across its Umbergaon and J&K hubs.

[Aditya @thefaadguy]

Who is Santosh Raveshia and how did he build a 1000 Cr pencil brand in India? 😳

(A thread)

[Aditya @thefaadguy]

8. Today, DOMS crosses over ₹1,200 crore in revenue, holds ~30% market share in pencils and geometry boxes, and is building a new 44-acre plant to power the next decade of pens, markers, and art supplies.🎨