The Fepreneur

Stories worth telling. Women worth knowing. A platform for women in transition. Stories That Spark. ↓

[The Fepreneur @thefepreneur]

“Life becomes unfamiliar before it becomes meaningful. Give yourself permission to evolve.” - Hafsat Aliyu

To every woman building quietly right now whose current season feels confusing:

A pause is not the end of your story. It’s just room being made for what’s next.

[The Fepreneur @thefepreneur]

@lottabydesign 🙏 ❤️

[The Fepreneur @thefepreneur]

In 2019, I started The Fepreneur. Then life happened, I lost momentum, and I had to pause.

Today, our first full episode is finally live on YouTube—and there is no one I’d rather launch with than Hafsat Aliyu of northernlightsevents. 🧵👇

[The Fepreneur @thefepreneur]

She took ONE balloon class, spent late nights teaching herself floral design and event architecture, and built a business that has secured contracts with the Government House and clients across Nigeria.

4 lessons from her journey: 🧵👇

[The Fepreneur @thefepreneur]

How do you build a multi-million-naira business when you start with zero capital?

When Hafsat Aliyu started @northernlightsevents_, she had no outside investors, no warehouse, and no corporate background in event production.

[The Fepreneur @thefepreneur]

Watch how that truth changed everything for her on https://t.co/1jNVayGYM7

[The Fepreneur @thefepreneur]

In university, Hafsat wanted one thing: to be a writer.

Then her mom gave her a hard reality check: writing wasn’t going to bring money anytime soon, but the crafts she was making and selling—baking cakes and making beads—were.

[The Fepreneur @thefepreneur]

“Sometimes life becomes unfamiliar before it becomes meaningful.”
- Hafsat Aliyu, Founder of Northern Lights Events

To the woman navigating an uncertain transition today: give yourself grace. 🤍

#TheFepreneur #HafsatAliyu #NorthernLightsEvents #WomenWhoBuild #FounderStories

[The Fepreneur @thefepreneur]

When you’re deep in early motherhood, you don’t always notice you’re losing yourself. You’re just trying to survive.

Hafsat had lost the version of herself she loved most. Her husband saw it before she did, and he kept reaching for her.

Watch here: https://t.co/Uds7T5TNV3

[The Fepreneur @thefepreneur]

When you’re deep in early motherhood, you don’t always notice you’re losing yourself. You’re just trying to survive.

Hafsat had lost the version of herself she loved most. Her husband saw it before she did, and he kept reaching for her.

Watch here: https://t.co/Uds7T5TNV3

[The Fepreneur @thefepreneur]

Watch the full 58-minute premiere on YouTube: https://t.co/G7siV28US1

[The Fepreneur @thefepreneur]

She had a plan for a PhD. Then life paused everything.

What she built from her living room with toddler chaos and borrowed tools across Kaduna & Abuja is one of the most grounding stories I've ever recorded.

Hafsat’s full conversation drops this Wednesday on YouTube. Stay close

[The Fepreneur @thefepreneur]

Small business truth:

15 loyal, engaged customers who love your work and refer their friends will always make you more money than 10,000 ghost followers.

Stop obsessing over the algorithm. Serve the people already in your room. 🌿

[The Fepreneur @thefepreneur]

Small business truth:

15 loyal, engaged customers who love your work and refer their friends will always make you more money than 10,000 ghost followers.

Stop obsessing over the algorithm. Serve the people already in your room. 🌿

[The Fepreneur @thefepreneur]

3/ ❌ "Get delicious ice cream from Pinkys." (Feature)
✅ "De-stress with a Hot Fudge Sundae delivered to your door in 5 mins." (Relief)

4/ Stop making your brand the hero. Your customer is the hero; your product is just the guide helping them overcome an obstacle.

[The Fepreneur @thefepreneur]

🧵 The Waist Trainer Lesson: Why nobody cares about your features.

1/ The first time I bought a waist trainer, I didn't care about the fabric specs. I bought the feeling of hope and status that I had conquered tummy fat.

[The Fepreneur @thefepreneur]

2/ Customers (online or offline) never buy products. They buy:
- Relief from daily stress
- A sense of belonging
- Feeling capable & confident
- Status & pride

[The Fepreneur @thefepreneur]

(2/2) Building @thefepreneur isn't about having all the answers. It’s about creating a safe space for real stories so none of us feel crazy for showing up.

Attempting to convince you to believe in us again 🤭 🤍

[The Fepreneur @thefepreneur]

🧵 (1/2) You only ever see the polished comeback on social media.

You don't see the DaVinci timeline open at 2:00 AM, the deleted drafts, or the days you stare at your screen wondering where your spark went.

[The Fepreneur @thefepreneur]

You don't have to have it figured out. You just have to be in it. Which woman are you right now? Drop your answer below — I read every single one.

Comment below. #thefepreneur.