The First Word

Here to banish the bull, blah and bunkum from business writing. Because we like a challenge.

[The First Word @thefirstwordnow]

@RhianIsaac1 @LKN_Libraries Thanks Rhian! All the best with your BOLD writing ✍️

[The First Word @thefirstwordnow]

Ah, a brand book with proper wit and good stories, not just brand blah. Nice work @laithwaites and @ehupLOVE

[The First Word @thefirstwordnow]

Congratulations @HydeHousing! Well done on winning Gold - Delivering Customer Experience at the UK Customer Experience Awards 🙌🏅 We’re chuffed our work on ‘I am Hyde’ helped with this
#IAmHyde
#customerexperience
#UKEXAwards
#EXAwards
#AwardsInternational

[Ed Cumming @edcumming]

RIP Eric Carle, who wrote 224 words and sold 50m copies. A place assured in freelancer heaven

[The First Word @thefirstwordnow]

@readthewriter Good use of assonance, rhyme and a direct call to action. And is that millennial pink?

[The First Word @thefirstwordnow]

Wonder which agency they used?

[Claire Read 👩🏻‍💻 @readthewriter.bsky.social @readthewriter]

Fair enough. #SarfLondon

[The First Word @thefirstwordnow]

According to Merriam-Webster, searches for the word "schadenfreude" increased 30,500% on October 2nd after Trump's Covid diagnosis. #Trump #Schadenfreude

[The First Word @thefirstwordnow]

You know you're a #copywriter if you know what an ellipsis is and any more or less than three dots is an abomination #copywriting

[The First Word @thefirstwordnow]

You know you’re a copywriter if you really really want to change this ‘you are’ to ‘you’re’ (and you suspect they didn’t because of the line break)

#copywriting

[The First Word @thefirstwordnow]

Who? @MattHancock #MarcusRashford

[The First Word @thefirstwordnow]

What's the most powerful word in any language? Clue: it's different for everyone #language #words #copywriting

[The First Word @thefirstwordnow]

@MarcusRashford Brilliantly articulate and moving writer whose words create real change #maketheUturn Also, not a bad footballer

[MR @MarcusRashford]

1. When you wake up this morning and run your shower, take a second to think about parents who have had their water turned off during lockdown
#maketheuturn

[The First Word @thefirstwordnow]

Nothing like the personal touch

[The First Word @thefirstwordnow]

Now more than ever #copywriters need to stop writing ‘Now more than ever...’ #cliche

[The First Word @thefirstwordnow]

So this weekend we will be mostly reading and watching and listening #educate #BlackLivesMatter

[The First Word @thefirstwordnow]

@tomcopy Yes, horrible in Word. One name per slide. They need a frame / stage.

[Penguin Books UK @PenguinUKBooks]

Award-winning novelist @Elif_Safak joins writer and journalist @afuahirsch to discuss the impact of the pandemic, the recent #BlackLivesMatter protests and how we can all play a part in challenging growing inequality around the world.

Live-streaming here / @penguinplatform

[The First Word @thefirstwordnow]

Us: Do you have tone of voice guidelines?

Client: [flicks to a paragraph on p.76 of the brand book after the bit about border resizing]

Client: Here you go

#copywriting #toneofvoice #lipservice

[The First Word @thefirstwordnow]

Have the words ‘thank you’ ever meant so much and so little?

[The First Word @thefirstwordnow]

@MerriamWebster Or maybe confusing them is just to see their deep connection #phonaestheme

[Merriam-Webster @MerriamWebster]

'Flair': 🥇 a natural ability, an inclination, or an attractive quality

'Flare': 🔥 a fire or blaze of light, a sudden outburst, or a spreading outward
https://t.co/zSezpLHjKk