Helping founders and salespeople raise capital and close $100K+ deals. $1B+ in B2C sales, including a $80M record deal. Award-winning startup mentor & salesman.
@juliusmarchi The way I see it, be delusional about the bigger picture, but practical about what you need to do today to get there.
Set actionable targets for tomorrow and follow through, and every completed day makes it a easier to believe in the bigger picture.
@matt_kub People spend so much time organising their work that they leave themselves less time to actually do it.
This is a good balance. Enough structure to stay on track without making the whole process complicated.
@mattgillis I think people sometimes spend more time talking about what they want to do than actually doing it.
A little privacy can help you stay focused on the work.
@andymewborn Yeah, just because buyers have more information doesn't make the seller any less important.
Sellers now need to go beyond what buyers already know and help them understand the cost of leaving the problem unsolved.
Things I’d tell my 25-year-old self about closing deals:
- Your tone will carry more weight than any perfectly written script
- Rapport isn’t built through chatter, it’s built through proof and certainty
- The prospect who challenges you the most is often the closest to saying yes
- Every call resets to zero. No history, no carryover. Treat it like a clean slate
- Conviction closes. Any trace of doubt leaks through immediately
- You don’t “find confidence” and then perform, you perform until confidence becomes unavoidable
Most of the painful lessons only look obvious in hindsight.
Never apologize for a cold call.
Reframe it instead.
A CEO once told me, on a cold call, that he doesn't take cold calls.
I said, "Neither do I. But we're here now, aren't we? Look, I appreciate it's not the most elegant delivery. But try to look at the value being delivered, not the method.”
“What do you mean??”
“If you met Sydney Sweeney in the supermarket, you wouldn't moan that you met her next to the lettuce. You'd just be glad you met Sydney Sweeney."
He laughed.
Then I went for the throat: "Your existing advisors haven't told you about this. Which means either they don't know about it, which is shit. Or they're not telling you, which is worse. You won't read about it in the paper. And as beautiful and clever as your missus is, she probably doesn't know about it either."
He burst out laughing again.
"So give me 240 seconds and I might just change your life."
"Go on then."
Closed that afternoon.
That's why I never let my reps apologise for picking up the phone.
You can also take a rep who gets hung up on all morning, teach him to reframe the delivery, and watch him book back-to-back appointments by the afternoon.
I've watched it happen more times than I can count.
It's why reframing the call matters more than perfecting the pitch.
I've closed over £1B, most of it from cold calls.
Trust me.
The objection is never about the call. And since your reps will hear it every day, train them for it first, every time.
Apologise for the call and you're a nuisance.
Reframe it and you're the opportunity.
A sales manager once told me he hadn't closed a deal in over a year.
Eight reps under him. Not one sale of his own.
So I asked him straight:
"Why do you think your team should believe a word you say about selling?"
Then I gave him the three reasons they wouldn't:
You haven't done it recently
You don't know what's working in the market right now
You're asking them to do something you won't do yourself
"Which one is it?"
He shrugged. "I'm too busy managing to sell."
I told him to close two deals himself that month.
He fought me on it. Then he closed both, one of them bigger than anything his team had landed all quarter.
Most founders let their managers coach from the sideline.
That's when the team stops listening.
With under 10 reps, whoever leads from the front controls the room.
I've built teams past 200 people this way.
Stop hiring managers who used to sell.
Start hiring ones who still do.
@CodeAndChill_1 Great question
When i used to hear people above me do it - i thought i would never be able to
You need to master the basics first
Then you try and simplify/analogise the basics through more colourful methods like analogies etc
Needs to be done in that order
@ItzBlondiebitch@Based_BLONDIE she settled on everything and excelled in nothing
went to college cos had no better direction
settled in sports cos not pro athlete
settled in a corp job when could have had own company...
nothing wrong with doing any of these ofc, but save us the BS
Get the exact 5-step framework I use on every cold call:
- The 5 Silent Mistakes that make your sales calls fail with serious buyers
- Nudge Theory Explained: 7 emotional drivers (use these to increase the odds of the sale)
- The Status-Play Opening - why 99% of guru-preached sales openers destroy your credibility (and what to do instead)
Grab it here:
https://t.co/ugu1B2eUbX
The fastest way to lose a high net worth prospect?
Be polite to them.
A Goldman Sachs exec once tried to humiliate me mid-pitch.
Biggest mistake he ever made.
“You crashed the world economy, took the bailout money, and paid yourselves bonuses. Don’t lecture me about ethics.”
Everyone in the room stared at me in awe.
Then he smiled, shook my hand, and the deal was eventually closed.
Rich clients will challenge you just to see if you break.
They want to test your confidence before they trust your competence.
Flinch, and you lose.
Hold your ground, and you win.
Simple as that.