Jacob Paduch

Founding Partner @ Aplo Group | CEO & Co-Founder @ Allan

[Jacob Paduch @thejacobpaduch]

Where to get the full epside?

Apple Podcasts: https://t.co/KFADvHr5GN
Spotify: https://t.co/HcgG4dp89C

The Ecom Scaling Show on Youtube: https://t.co/uE1f5RGIv8

[Jacob Paduch @thejacobpaduch]

Should you fire your current agency and finance team?

Our new episode of the Ecom Scaling Show just dropped and this was a good one.

Full episode available here: https://t.co/pFa7PAV1fv

[Jacob Paduch @thejacobpaduch]

- declining first-order profitability
- cash flow mismatches
- media buying without an understanding / consideration of contribution margin targets

[Jacob Paduch @thejacobpaduch]

Whether that means:

- upgrading agencies
- hiring some key roles in-house
- bringing on a frac CFO/CMO

Here are some signals to be on the lookout for:

[Jacob Paduch @thejacobpaduch]

What signs should you be watching for to know if it's time to switch marketing or finance teams?

There are a few key signals or "triggers" that brands, founders, and operators should be on the lookout for from their marketing and financial partners.

[Jacob Paduch @thejacobpaduch]

Don't let poor discount strategies silently drain your profits while you focus solely on acquisition costs.

Follow for more content.

Check out the Ecom Weekly newsletter: https://t.co/jZTkW9GCwF

[Jacob Paduch @thejacobpaduch]

Stop bleeding profits with bad discounts! 🚨

Rising ad costs are not the only margin killer.

Poor discount strategies silently drain your biz. Here's how to fix it 🧵👇 #ecommerce #dtc

[Jacob Paduch @thejacobpaduch]

6/ Bonus:

Your Shopify Gross Sales are lying to you.

If you're using slashed-pricing chances are your Gross Sales report straight out of Shopify is underreporting revenue and the perceived economic impact of your discount strategy.

DM me for more on this.

[Jacob Paduch @thejacobpaduch]

5/ Subscribe and Save

Most subscription brands would probably make more money if more creative strategy, email, SMS, CRO, and general web resources should be allocated to making your subscription offers as good as possible.

[Jacob Paduch @thejacobpaduch]

4/ Product-Specific Bundles

Pair slow movers with high-margin or high-demand items to clear inventory profitably.

This is where you want to optimize for perceived discount value to the customer vs contribution margin impact.

[Jacob Paduch @thejacobpaduch]

3/ Volume-Based Incentives

Not every offers need to be a % off.

Use offers like "Buy 2, Get 1" or free shipping thresholds to lift average order value without destroying margins.

[Jacob Paduch @thejacobpaduch]

2/ Use Tiered "Up To" Discounts

Apply minimal discounts to high-velocity products, moderate to mid-performers, and deep cuts only to slow-moving inventory.

This helps move "bad" inventory and protects contribution margin on "good" inventory.

[Jacob Paduch @thejacobpaduch]

1/ Coupon codes and site-wide offers

Blanket discounts are the worst middle ground.

They crush profits by slashing bestsellers while failing serve their purpose in optimally clearing slow movers.

[Jacob Paduch @thejacobpaduch]

Check out the full video here: https://t.co/mSmSN6E5NE

[Jacob Paduch @thejacobpaduch]

🛒 Black Friday is 81 days away.

Are you ready for BFCM 2025?

For most brands, Black Friday doesn't start in November. It starts in Q3.

Here’s how to nail it: 🧵 [1/6]

[Jacob Paduch @thejacobpaduch]

6/ Ready to crush BFCM?

Get a free audit of your growth strategy: https://t.co/uf9xkcYyk7

Check out Aplo Group: https://t.co/kYECF39wpi

Subscribe here for more content: https://t.co/jZTkW9GCwF

[Jacob Paduch @thejacobpaduch]

5/ Health-driven brands?

Q1 is your 2nd BFCM.

Leverage the “New Year” demand to clear overstock.

One of the biggest advantages for brands in the health or wellness CPG category.

[Jacob Paduch @thejacobpaduch]

4/ Manage Cash Flow Like a Pro

Big POs? Plan growth and demand relative to your liquidity position.

Avoid overbuying, especially on bad terms.

Slow sell-throughs can kill margins (or worse, choke cashflow).

[Jacob Paduch @thejacobpaduch]

3/ Craft Winning BFCM Offers

Don't wait to test.

Test promos NOW prior to BFCM if trying something new (e.g., BOGO, sitewide % off).

Mature brands? Stick to proven offer strategies to reduce risk during peak season.

Start sales early (late Oct) to maximize buying opportunities for your customers.

[Jacob Paduch @thejacobpaduch]

2/ Acquire Customers in Q3

Your Aug-Oct cohorts generally have the highest retention rates and cumulative LTV.

Push hard now (Labor Day/Back to School/New Arrivals/End of Summer window).

Soak the sponge now on the new customer and subscriber growth side.