π¨ @risdom_ Lin scammed me of $1500 for creative strategy work π¨
Here's exactly what happened:
β We signed a contract for a 14-day paid trial worth $1,500
β I delivered 19 scripts within those 14 days β every single deliverable met
β The bottleneck was never my work. There were no video editors available on his end.
To keep things moving, I recommended 3 editors:
β 2 I had personally worked with before
β 1 I had only seen on X (and I was transparent about that)
He chose the cheapest one from X β the editor I'd never worked with.
Unfortunately, that editor turned out to be a scammer and never delivered.
Ris already knew that I had never worked with that editor and as soon as we learnt he was a scammer, I suggested hiring through Upwork so everyone would be protected. I also asked for a replacement editor so we could continue the trial properly.
After that, my messages went unanswered.
It's now been over a month since I delivered all agreed-upon work. When I followed up regarding payment and my invoice, I was removed from Slack.
This is an ecom founder who publicly posts hiring ads promising $4,000β$5,000 per month to creative strategists. He can't pay a $1,500 invoice for work that was fully delivered and documented lol
It's high time we call out scammers in the ecom space who think they can get away with such behavior hiding behind a screen
After I posted on LinkedIn, I got to know @risdom_ regularly SCAMS multiple creative strategists and gets free work out of them
To every creative strategist, copywriter, and video editor in this space:
Do not work with scammers like Risdom Lin.
Report his profile so he can't put out another FAKE hiring post and scam MORE creatives strategists. π
congruency kills more ads than bad copy does
a headline that says "get back on the golf course" paired with an image of a glowing knee joint is a disconnect
the viewer's brain registers the mismatch before they consciously notice it
the message and the visual need to point at exactly the same desire
change the angle, change the image
they have to work as one idea, not two separate assets
that happen to live in the same ad
most brands test the headline and leave the visual untouched
that's not a test, that's a partial test with a broken variable
AI made something obvious that people ignored for years
bad marketing knowledge produces bad marketing faster with AI
it mirrors judgment
6 months of ad experience produces stage 2 copy for a stage 5 market, 0.4% CTR, and confusion about why nothing works
1,000 hours of customer research produces angles no competitor thought of yet
AI is a 12 year old who needs a mentor and if the mentor doesn't know what works, neither will the output
ads don't fail because the hook was bad
they fail because the angle was built for a market that already heard it 47 times this month
market sophistication decides whether an ad gets
"finally someone gets it" or another scroll
stage 1 markets respond to the claim itself
stage 5 markets need proof the mechanism is actually different
pitching a supplement to an audience drowning in supplement ads with "supports gut health" is white noise
they've seen it, scrolled past it, bought three versions of it that didn't work