Like rebrands before it, EX3 went from old-school to forward-thinking modern. Successful? Absolutely. The team is proud of their new brand and the company is growing.
@chalaska So true, this is where most value is created, by the collab, extracting elements that needs to be put to the forefront, with design&copy.
When your story lacks clarity, progress slows.
If your audience doesn't quickly grasp who you are or why you matter, they disengage.
Clarity drives growth.
I've been designing for one client for 2 years on a $24K retainer.
Here's the one thing that keeps them paying (it's not 'going above and beyond'):
I directly improved their business:
- 14.3% increase in solar & battery leads
- 22.1% increase in multi-service engagement
- 18% increase in homepage engagement
- 10-14% conversion lift on cross-sell tiles
This is tens of millions of extra revenue for this multi-billion-dollar business.
Here's my methodology that improves conversions:
1. Define the job to be done for every screen
Each screen should exist to help the user complete one clear job.
That way, we can design the experience so the user achieves that goal as easily as possible.
One action per screen = clarity = better conversions.
2. Cut the jargon from UX copy
Talk like youβre explaining it to a 5-year-old. Keep it stupid simple.
Example: Get solar. Save money. Save the planet. β Simple as hell.
Simplicity converts.
3. Stop pretending visuals donβt affect conversions
Great UX copy backed by high-quality visuals = trust + conversions. Period.
4. Launch β Analyse β Iterate β Repeat
Keep shipping and improving based on real user data.
- Which actions are people struggling with? Fix them.
- Which ones were smooth? Use those patterns again.
Design isn't one and done. Iterate on it constantly to find bottlenecks and help the business.
This is how you go from "this looks nice" -> "damn, we need you"
@rahulluthra22 This is such an overlooked insight, results makes your work so extremely valuable. Not the extra design fluff and flashes. Awesome job dude π