One thing I've noticed over the years is that every founder has to make this decision at some point. Are you chasing trends, or are you building something people will still come back to five years from now? People remember consistency long after trends fade.
Shift M is a marketing and communications company right now. But the longer plan is bigger than services. Better systems, scalable processes and a product that actually solves something for founders and brands. Will share more once it's ready.
I am no longer interested in work that only looks active from the outside. The kind of work I want to build needs clarity from both sides. A brand should know what it is trying to become and why it is investing in marketing in the first place.
That is where I want to take ShiftM.
1.5 years of building Shift M and I spent most of it convincing myself that I needed a perfect portfolio. But waiting to look ready just keeps the real work invisible and inaccessible to the right people. Therefore, sharing about my learnings, mistakes and takeaways now.
Iโve been working on something for months.
Something thatโs going to shift the way brands grow.
Itโs NOT just another agency. Itโs an ecosystem.
Tomorrow, everything changes. ๐ Stay tuned. #ShiftM