The Lab

The Lab Insight & Strategy; we create powerful brand strategies by putting consumers and the world they live in at the heart of everything we do.

[DSEG @DSEGWorldwide]

In Melbourne this morning, Justin Langer helped launch #TheAustraliaProject with @NealeCotton from @thelabfeed

He discussed his journey, strength in vulnerability & how leaders can navigate change by embracing the unknown & championing a culture of courageousness.

#DSEGPlusOne

[The Lab @thelabfeed]

Tomorrow’s the official launch of The Australia Project! The major theme in this year’s project is courage and how brands need to lean in and define their own idea of courage. Read more about The Australia Project here: https://t.co/dvNgz41ffC

[The Lab @thelabfeed]

Some friendly banter in our Ops Team today, will the luck of the Irish ☘️ see the boys in green progress to the RWC semi finals?

#RWC #RWC2019 #Ireland #AllBlacks #Lisasaysbackblack #youllneverbeattheIrish

[The Lab @thelabfeed]

Last month, we attended a talk on The Customer of the Future by The Demographics group.

Read the article below to find out what they learnt:
https://t.co/z2fhitxzIG

[The Lab @thelabfeed]

Neo-banks are emerging in Australia. With offers and apps designed around the user experience. They are aiming to empower the individual, but can they break down the long held barriers to uptake?

Read more: https://t.co/7ra5omOsDL

[The Lab @thelabfeed]

We learnt in The Lab’s 2019 Australia Study, that 80% of Australians agree that ''It's not good enough for businesses to just make money; they need to be doing some good in the world as well”. Read More: https://t.co/Df9TpcKmRM

[The Lab @thelabfeed]

Last week saw the passing of Danny Frawley. Danny had talked of the need for men to change how they view mental health. “Manning up in the past was to suffer in silence, manning up now is to put your hand up.” Read more: https://t.co/zVEKYDQ8hF

[The Lab @thelabfeed]

Read more here: https://t.co/E0qmqxl9Vb and here
https://t.co/fHpHp2ENmf

[IG Australia @IGAus]

Do it for Gazey. Do it for Hammer. Do it for each other. History awaits. #GoBoomers #FIBAWC

[The Lab @thelabfeed]

Read our latest article to see what climate change can teach us about marketing and messaging.
https://t.co/WEbXAoaN2x

[The Lab @thelabfeed]

Read more: https://t.co/HuhxBYnuy9 and https://t.co/dBhuH4gxN0

[The Lab @thelabfeed]

Together with our client Simplot Australia and our quantitative partner Nature Research, we're thrilled to be a Finalist for the 2019 AMI Marketing Awards for Marketing Excellence in the Market and Consumer Research Insights category. Winners to be announced on October 16!

[The Lab @thelabfeed]

Check it out here: https://t.co/a2uOEWTvKM

[The Lab @thelabfeed]

Find out more: https://t.co/Lp0ieqJ1pu

[The Lab @thelabfeed]

Welcome to our first in an ongoing series ‘Cultural Sparks’, part of our research into Australian Culture. Quick insights we think could grow into something bigger. An easy way to keep your finger on the pulse with what we see out there that is getting us to think differently.

[The Lab @thelabfeed]

Two weeks ago, Labster Anna Bryant ventured to Brene Brown Live, where she learnt that it is OK to suck at life.
Read her recap here: https://t.co/Wbon8ehYfP

[Colin Strong @Colinstrong]

Can we really characterise people as irrational? Much of the popular #behaviouralscience literature suggests we can but is it that straightforward? I interviewed Prof Peter Ayton @Thruthal to get his thoughts https://t.co/DPlds9iVwh

[The Lab @thelabfeed]

Over the years a lot of things have changed. We’ve grown up. There are now over 30 of us across Australia. Alongside this growth, our logo, our look and our feel has evolved. Read the article below to find out about our New Lab Man!
https://t.co/9V4zKiYNTQ

[The Lab @thelabfeed]

We need a public discourse that realises that differences are just that, they make life different, interesting, but they don’t need to become divisions. #thelabstrategy https://t.co/9Qbm8g26ag