THE LACEK GROUP, an Ogilvy Experience Company

For 30 years we've been designing data-driven loyalty, experience and engagement strategies. The Lacek Group is an @Ogilvy Experience company.

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

Legend is the footprints of Babe the Blue Ox created Minnesota’s 10,000 lakes. In the same way, our strong and enduring relationships with clients, friends & partners over the past year have had a deep and lasting impression on our business.

#happyholidays #happynewyear

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

Check out our recent article in the latest @Loyalty360 magazine edition on elevating brand reach through #Influencer marketing.

We encourage you to read all the valuable content but to jump to the article, see page 36.
https://t.co/3wyznbHgdY

#Marketing #customerengagement

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

In this recent @MyTotalRetail article, @ToddHedberg Hedberg & @ClaireCilip share insights & examples to illustrate how leveraging #AI can create and deliver more personalized content to your target audiences.

https://t.co/FmEpN8l0M4

#AI #Marketing #customerengagement #tech

[Ogilvy @Ogilvy]

This Thursday, join us for the latest #OgilvyOn, where our influence experts will reveal the biggest trends in influencer marketing that marketers should embrace to stay ahead of the curve in 2024.

Register now: https://t.co/qGq2rdUhp3

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

On #veteransday and every day, let’s honor our veterans’ resilience, reflect on the toll conflict takes on individuals and communities, encourage respectful conversations that bridge divides, and renew our commitment to a world where peace triumphs.

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

30 years of innovation deserves 30 days of celebration, right? Check out this month's special edition of our Thinking Out Loud newsletter.

Get the newsletter: https://t.co/i3ZhuAKFLZ

#marketing #loyalty #anniversary #customerengagement #celebration #Innovation

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

In this Executive Spotlight, Bill Baker–Lacek's CEO, talks with @Loyalty360 about celebrating our 30th anniversary, the evolution of brand devotion, and new technologies that will impact the future. (p.8)

https://t.co/iePLnZgVWM

#marketing #loyalty #branding #anniversary

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building brand devotion.

Read the blog: https://t.co/cUajZPbhWo

#BRAND #MarketingStrategy #loyaltyprogram #brandperception

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

"Focus on innovation, creativity, and results for our clients and community will continue to set The Lacek Group apart."

https://t.co/FLchrIcN9C

#laceklife #marketing #crm #DataAnalytics #creative #agency #anniversary

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

In our recent blog, strategic services manager Rachel Foss explores how marketers can, and are, leveraging the principles of human-centered design to thrive in today’s competitive marketplace.

https://t.co/3dzMlxSiGz

#humancentereddesign #customerexperience #Marketing

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

An annual tradition is celebrating the milestone anniversaries in the agency: 3, 5, 10, 15, 20, & 25 & this year we're adding 30 years of service!

We had a blast recognizing 19 colleagues celebrating 5 years with a fantastic luncheon at @woodandpaddlemn.

#EmployeeExperience

[Mark Johnson @MJohnsonLoyalty]

"A tiered recognition program may benefit from one or more tools designed to facilitate customer recognition."

Read @TheLacekGroup's blog post on tiered recognition: https://t.co/DRLyKzLCvT

#brandloyalty #rewardsprogram #cx

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

The frenzy around Taylor Swift's appearance at the Vikings-Chiefs game this past weekend left no doubt her devotees will follow her anywhere. Get five lessons we can learn from #taylorswift on building brand devotion

https://t.co/FuMDPsLMJb

#marketing #branding #fandom #Loyalty

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

October 10 is World Mental Health Day. This year we’re giving our employees a long weekend to recharge — whether that means catching up with family and friends or savoring some solitude.

#WorldMentalHealthDay #MentalHealth #Wellness #laceklife

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

Accounting for nearly one-fifth of the US population, Hispanic and LatinX communities generate a significant impact on industry, culture, entrepreneurship, entertainment & cuisine. Their contributions to the U.S. GDP alone would represent the fifth-largest economy in the world!

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

Many breast cancer survivors today are thriving and living long lives. The hitch? They get diagnosed & treated.

If it’s been a while since your last mammogram, book it today—for your family, your friends and most importantly, for you.

#breastcancer #thrive365 #mammogram

[Mark Johnson @MJohnsonLoyalty]

"Thanks to her relatability, kindness, and sincerity, Swift has forged a deep connection with her fans."

Learn about brand devotion from @TaylorSwift in @TheLacekGroup's blog post: https://t.co/3C9KO9adM5

#brandloyalty #cx #taylorswift

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

9/29 is National Coffee Day, and no one celebrates quite like our friends at Dunkin’. 🧡 Visit a Dunkin’ near you today & get a FREE medium iced or hot coffee with purchase when you join Dunkin’ Rewards! ☕ Terms & exclusions apply.

#nationalcoffeeday #loyaltyprograms #rewards

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

In a rapidly-shifting consumer landscape, it's critical to leverage customer-centric strategies to drive brand devotion.

Read the newsletter: https://t.co/LOZbdyphCZ

#newsletter #marketing #marketingstrategy #humancentereddesign #data #womenintech #loyaltyrewards

[THE LACEK GROUP, an Ogilvy Experience Company @TheLacekGroup]

A huge round of applause to all of our Achievers on their well-deserved wins. 🏆 And a big thanks to everyone for coming out to celebrate. We loved seeing our rock stars from near & far, & we look forward to the encore. 🎶

#LacekLife #achievers #employeerecognition #awards