Ivan Wong

Mac flavoured posts accompanying my journey into AI and automation, with a focus on SEO, marketing, design thinking, data visualisation and business analytics

[Ivan Wong @themacmarketer]

Skills, not hype
Many professionals are stuck at “I chat with AI” (basic assisted use). The next leap is “I automate workflows” and “I orchestrate AI across a team.”

[Ivan Wong @themacmarketer]

Is AI Really To Blame For Recent Layoffs?
An interesting analysis of the impact of AI on the Singapore workplace. https://t.co/mFbyx9zoDt

[Ivan Wong @themacmarketer]

AI didn’t “cause” layoffs. Management did–using AI as a lever for cost, speed, and restructuring, sometimes as a convenient excuse and others as a productivity gain.

[OpenClaw🦞 @openclaw]

Tencent Hy3 from @TencentHunyuan is free on @OpenRouter through July 21.

295B MoE, 256K context, built for coding, reasoning, agents and reliable tool use.

Try it in OpenClaw today: openclaw models set openrouter/tencent/hy3:free

[jordy @jordymaui]

https://t.co/NUdzL1eQCx

[Ivan Wong @themacmarketer]

📊 Introducing Claude in PowerPoint! Build slides faster with AI that:
• Creates slides using your existing templates
• Makes targeted edits without regenerating entire decks
Still testing, I've been impressed with the output so far.
#ProductivityHack #PowerPoint

[Ivan Wong @themacmarketer]

@sarfraj_ab75685 OpenClaw

[Ivan Wong @themacmarketer]

GitHub Co-pilot: A more affordable way to access Opus 4.6 that also includes the Co-pilot plan.

Google's AntiGravity: Another alternative to explore that provides access to 4.6.

Stop letting usage caps slow you down! 🚀

[Ivan Wong @themacmarketer]

Sick of hitting the limit on your Claude Pro plan? 🛑

If you find yourself maxing out often, here are a few ways to keep your workflow moving without the constant interruptions:

Upgrade to the Max plan: The official solution, though it is often too expensive for many users.

[Ivan Wong @themacmarketer]

Ok I couldn't resist trying this current AI meme. Simple prompt: Create a caricature of me and my work, based on what you know about me and the uploaded photo. Guess which photo was created by ChatGPT vs Gemini?

[Ivan Wong @themacmarketer]

@mikefutia SEO

[Ivan Wong @themacmarketer]

iOS - Jot- Instant Brain Dump
$14.99

• Free Until Feb 8
https://t.co/mTKBiHvC9r

To redeem the LTD use this link - https://t.co/SFYfSElPDF

[Ivan Wong @themacmarketer]

For anyone using the paid version of Claude, have you claimed your $65 (may be different in your local currency) in free extra credit for Opus 4.6 by going to your usage page: https://t.co/2MmIbojHLR?

[Ivan Wong @themacmarketer]

Just switched from https://t.co/HpYpHrijnn to https://t.co/Vyo1GStgwU and it's so easy to set up! Plus, it works effectively across a wider range of Zoom meeting types. Highly recommended!

[Ivan Wong @themacmarketer]

https://t.co/pc8tCADw6q has nailed my Apple Notes to web workflow. One setup and I’m done–no tweaking or app updates. I just write in Apple Notes and it publishes and reports on my stats. Check it out if you'd like a simple way to publish your ideas without breaking your flow.

[Ivan Wong @themacmarketer]

@iPullRank Wondering if there is a similar protocol for services/b2b products.

[Mic King @VeryWellVersed]

New post: I compared the feed for the agentic commerce protocol with Google Shopping Feeds to understand where the opportunities are. https://t.co/IdG5aibZhD

[Ivan Wong @themacmarketer]

Data from HubSpot's recent survey shows that B2B marketers leveraging AI see a 30% boost in content effectiveness – but only 40% are on board. Read more insights here: https://t.co/ajQzv8gg9h

[Craig Weiss @craigweiss]

Where is the best tech hub outside of the US?

[Koray Tuğberk GÜBÜR @KorayGubur]

Does Having AI-Created Author Profiles or Fake Website Owners Matter?

Back in 2021 and 2022, I published some of the first research on Authorship Signatures. The idea is simple: if you use AI to create content, you leave behind statistical fingerprints. Every LLM has its own patterns — phrasing, sentence structure, even how it answers certain types of questions. If you and your competitors are all using the same system, your outputs will carry the same detectable “signature.”

That’s why authorship — or main content creatorship — matters as much as the content itself. Google even highlights this in its Quality Rater Guidelines: AI-created, deceptive author descriptions or fake website owners are considered low-quality signals.

You can see this reflected in Google’s own UI. In the “About this source” panel, sometimes Google shows the author as the primary source — not the website.

A good example comes from my case study on MangoLanguages. We redefined every author as a linguist and built corroboration pages across the web to register them into Google’s Knowledge Graph. This created consensus around the entity, reinforcing trust and relevance.

Key points:

•Faces, logos, and products in imagery help Google classify and connect entities.

•Founders, authors, linguists should appear consistently across your homepage, about page, and structured data.

•Corroboration pages on external sites help align your internal and external declarations.

If your website lacks real human ownership or isn’t recognized as a brand entity in the Knowledge Graph, you’re effectively at point zero for entity-based SEO.

That’s why, when I design a homepage, I always include:

•Team sections

•Founder/author profiles

•Opinion/testimonial cards

•Structured data linking out to official profiles and corroborating pages

👉 In SEO, authority isn’t just about what you publish — it’s also about who Google believes is behind it.

To learn more, join our course or community: https://t.co/pbnF18gPmh #seo