The Map

Insight, analysis and data for navigating marketing, advertising and publishing. Powered by News UK Commercial.

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@NewsUK's new director of technology innovation, Claire Dracott, on how her team plans to implement emerging technologies early https://t.co/JDDMwXFthF

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@NewsUK's new director of technology innovation, Claire Dracott, on how her team plans to implement emerging technologies early https://t.co/JDDMwXFthF

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News Live's Natasha Banjo on how @The_IPA Bellwether shows momentum in event marketing https://t.co/rPPpaRqmgO

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. @NewsUK's Emma Pipe breaks down new @newsworks_uk research on the link between brand trust and profit https://t.co/VTeT9A7frE

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With 2023 ad budgets under pressure, a survey shows marketers keen to maintain short-term spend on brand. https://t.co/8AvMPgpDtu

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New from @rshotton - why media agency staff should stop assuming audiences are similar to them. https://t.co/52WJh47lEm

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Media analysts think news publishers are well-placed to offer advertisers quality targeting after the cookie collapse, writes Duncan Willett - https://t.co/mDSYERH9f2

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Buoyed by limits on audience targeting, context is hot https://t.co/7r1bco8XZP

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Attention is having a moment. How is marketing reconfiguring to target audience attention? https://t.co/UWP5ju4gdN

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Anxious consumers are taking solace in the past. Marketers can turn heritage into help for a brighter tomorrow. https://t.co/cafCUfbzwJ

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Gender stereotypes now break advertisers' code, but following rules is clear-cut with guidance, frameworks and a little audience research. https://t.co/QD9JByRSBx

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. @russellpedrick on @talkSPORT's new Fan Network and why podcasting is a game everybody can win https://t.co/UEB8qN3Tgc

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News audiences are just as keen as brands to engage with sustainability messages, writes @NewsUK head of sustainability Elsa Gregori https://t.co/2NLDabZ2oV

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Essence's analytics SVP says marketers should have a backbone of data https://t.co/MfpCTXfwIt

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. @russellpedrick on @talkSPORT's new Fan Network and why podcasting is a game everybody can win https://t.co/UEB8qN3Tgc

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New research challenges the assumption mass-market consumers are less engaged with consumer electronics https://t.co/hTtO1LJZmC

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How @NewsUK multiplied article clicks and created a bigger ad canvas by building its own recommendation engine https://t.co/cy8evl0yIt

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You've heard of Gen-Z. Now meet the next generation https://t.co/aDZE5sGckL

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Go big or go home? The Choice Factory author @rshotton says bigger ad campaigns and larger creative improve brand perception https://t.co/8FgPw8hKen

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Where do holidaymakers discover their next excursion? https://t.co/zLMM0fMG2F