"Drafted this from our calls - what'd I miss?"
They edit it.
Now they're invested.
And they can copy-paste to execs.
You just sold the deal from outside the room
Your champion is about to blow your deal.
Not on purpose.
They just suck at selling internally.
Watch:
"So uh... this vendor has some cool features... ROI is... let me find that slide..."
7 minutes of rambling.
Deal dies in committee.
Better move:
Write their exec memo FOR them.
Format:
Problem & Impact: Losing $2.3M/year because [gap]
Tried: Vendor A (missing X), Vendor B (18mo build)
Recommend: [You] - solves it in 90 days
Cost: $180K vs $2.3M loss
Then hop on a zoom:
Then you send a 12-second Loom of their LinkedIn:
"Hey - just spoke, pumped for Thursday"
Zaim did this for 30 days:
Before: 25 of 52 meetings showed (48%) After: 42 of 52 showed (81%)
Same job. Same prospects. Same calendar.
Different 30 seconds.
Half your meetings don't happen.
Not because prospects are flaky.
Because you said:
"Great! I'll send a calendar invite."
Then sent it.
Then hoped.
Try this instead:
"Perfect - Thursday at 8. Sending now."
[pause]
"Just hit your inbox - Thursday at 8 - see it?"
"Can you accept it real quick?"
"Done? Cool. Thursday at 8. See you then."
You just said the time 3 times in 30 seconds.
Most demos suck.
Most salespeople are hoping to throw everything at the demo and that hopefully ONE thing will "sell it" for them.
So they go on and on and on in the demo....
Only to have the prospect say, "Wow, that was a lot...let me digest this all and get back to you.."
Which ultimately leads to ghosting.
Instead, here are 9 simple tips on how to do a demo that sells like crazy:
#1 Don’t Sell “Steaks to Vegans”
#2 Adapt for the Audience
#3 Link Every Feature to a Problem
#4 Make it Interactive
#5 Keep it Simple
#6 Use Their Language
#7 PROVE It
#8 Make it SMOOTH
#9 Remove Objections Proactively
If you nail it, you'll see the prospects SALIVATING for the solution.
P.S. Here's a free 21-minute sales training on this that goes in more detail on these 9 tips: https://t.co/569rjzyxiV