Matt

CMO for 7-9 figure DTC brands. Built & exited 7 & 8 figure brands. Consulted 1,000+ founders. Building elite marketing teams that scale.

[Matt @themattja]

@HenryCrochemore Claude

[Henry @HenryCrochemore]

claude is getting stupidly good at static ads

these 4 creatives came from the same basic workflow

different hooks
different layouts
different visual styles
same product-first thinking

instead of waiting hours for one concept

you can generate 20 directions
pick the strongest
then iterate the winners

i put together the full claude static ad workflow + prompts

rt + comment “claude” and i’ll send it
(follow for dm)

[Matt @themattja]

@lifemaximised Gads

[Matt @themattja]

@jordanpaid Dm

[Jordan @jordanpaid]

probably shouldn’t leak this, but fuck it…

i run a dropshipping supplement brand that does $30-50K/day at 55% margins and we barely run any ads.

instead, i built a system where 100s of affiliates wake up every day, create content, and drive millions of views + sales organically for us.

i broke down exactly how we do it in a free guide.

reply “DM” + RTs and I’ll send it over to you.

[Adam Gillman @AdamGillman]

You can build a profitable DTC ecom brand with under $50K upfront and be doing $1M+/month within 18 months and nobody talks about how repeatable the actual formula is.

Here's the exact sequence:

Month 1: Pick a category with 80%+ gross margin potential. Supplements, vitamins, wellness. Validate demand before spending a dollar on product.

Month 2: Find a manufacturer with under 8 week lead times. Non-negotiable. Long lead times kill your cash flow before you ever scale.

Month 3: Launch with influencer cohorts of 25-50 creators. Expect 10% to convert profitably. Kill the rest fast. Whitelist the winners as paid ads.

Month 4: 20-40% of your paid budget runs behind influencer-sourced creative. Your CAC drops. Your ROAS climbs.

Month 6: Build your subscription model. Lock in recurring revenue. Every subscriber is compounding LTV you don't have to re-acquire.

Month 12: You have 80% gross margins, a retention machine, and a repeatable acquisition system.

Month 18: $1M+/month is not a prediction. It's math.

Results from applying this exact system:

Without it: Random influencer outreach, no whitelisting, no subscription. Revenue flat. Margins crushed.

With the full system: 50 long term influencer partners on retainer. 20-40% of paid budget behind whitelisted creative. Subscription revenue compounding monthly.

$103M ARR. $260M exit.

The formula isn't complicated. Most people just never see it laid out clearly.

Comment "PLAYBOOK" and I'll DM it to you

**must be following + retweet

[Matt @themattja]

@AdamGillman Playbook

[Matt @themattja]

@vladdubchak_x Bot

[Matt @themattja]

@jordanpaid Aff

[Matt @themattja]

@emaildeepdive Email

[Matt @themattja]

@Ethxn_h_ CPI

[Matt @themattja]

@jordan_ross_8F Repo

[Matt @themattja]

@Nate_Google_ Yt

[Matt @themattja]

@brillaas @dailycopywriter Skill

[Matt @themattja]

@zackpaid Roadmap

[Matt @themattja]

@AdamGillman X

[Matt @themattja]

@eCom_Amin Absolutely insane value here

[Matt @themattja]

@spwfeijen Biztalk

[Stijn Feijen @spwfeijen]

Business podcast UGC might be the most broken thing AI can do right now.

This entire clip is ONE generation — I didn't stitch a single cut together.

Just wrote the back-and-forth, hit generate, and it came back as two people talking in the same room, like a real podcast clip that ended up on your FYP.

Still not seeing many people run this format.

So I'm giving away the whole system:

- The exact build, script to finished podcast, in about 5 minutes
- How I make full 60s videos in one generation, no editing
- My Claude prompt for scripts that don't sound scripted
- The trick that paces the exchange automatically

RT + comment "BIZTALK" and I'll send you the full system

[Matt @themattja]

@jordanpaid Add