Maxwell Mayes

Scaled 3 marketing agencies past $160k/m. Building simple systems that make clients say yes.

[Maxwell Mayes @themaxmayes]

7 days after our first call!

[Maxwell Mayes @themaxmayes]

4 hours after our coaching call.

1 of those turned into a $20k backend sale.

That’s how agencies scale.

[Maxwell Mayes @themaxmayes]

@jakobcounts123 ID

[Jakob Counts | Creative Strategist @jakobcounts123]

I shouldn't give away this sauce... but it's life changing as a creative strategist.

Winning ads truly come down to this one thing.

Almost nobody talks about it because it takes about 1,000+ reps to notice the pattern.

And once you see it, you can never see a winning ad the same way again.

I'm talking about Internal Narrative Identity.

This DOES NOT mean personas. Because personas are what WE think of the audience. Internal Narrative Identity is what THEY THINK OF THEMSELVES.

You have to speak directly to the identity you're targeting from the music, to the background/setting, to the font, to the UGC creator's necklace. EVERY LITTLE THING.

Showing the popcorn ceiling with a smoke detector does more than you think.

Showing someone with a tattoo on their neck gives you an idea about how they think.

Showing a coffee mug that was handmade and hand painted gives the audience another thing to judge.

All of these things subconsciously signal who it's for.

Identity also shapes the messaging, the offer, the framing, the emotional triggers, everything.

That's why the foundation of any winning ad is identity.

And the best way to understand their identity is by doing deep research.

How to do this:
Collect hundreds of real audience comments with Perplexity, score them, find patterns, debunk fake ones, and put together a plan for targeting what people care about based on the proof. No guessing or assumptions based on how WE see people, but how THEY SEE THEMSELVES.

If you want my Internal Identity Research Report Prompt, REPOST and comment "ID."

[Maxwell Mayes @themaxmayes]

@fromzerotomill Adaptive

[MONTE @fromzerotomill]

this AI Agent scans digital product niches and tells you exactly which product type to build before you waste time making the wrong thing…

here's what it does:

type in any keyword and it scans the market for digital products that absolutely blew up in that niche

analyses exactly what made them go viral like hook structure, offer format, length, and conversion triggers

generates a full MD file you can drop straight into Claude or ChatGPT to make digital products in the same style

paste your own product idea in and it scans for similar digital products that went viral

gives your product a viral score so you know exactly how much chance you have of it selling

rewrites your product for maximum viral potential based on what's actually working right now

most people choose random products and hope. this tells you before you build whether it’s going to blow up.

comment "adaptive" + RT and i'll send you the full agent so you can stop guessing and start making digital products that actually sell

(must be following so i can DM)

[Maxwell Mayes @themaxmayes]

@Mho_23 STYLES

[Miko @Mho_23]

I just cracked the code on AI animation ads 🤯

every one of these cost me 12 cents and under 20 seconds to make

Gemini Omni + Claude Code is f*cking wild.

i built a system that turns any product into an end-to-end AI animated ad in ANY style you want.. claymation, pixar-style 3D, anime, paper cutout, lego, you name it

you drop in your product photo and a one line pitch and it handles everything end to end. images, video, voiceover, music, captions, all generated with AI inside Claude..

AI animation ads are crushing on Meta right now and everyone still assumes you need an expensive editor with a 3-week turnaround time to make one. you don't. you just need the right workflow.

Im making full end to end high quality AI animation ads in under 3 minutes with this system

and they work just as hard organically on TikTok, reels and shorts

so i packaged the whole thing up…

here's what you're getting:

> every prompt i used across all 8 steps
> the exact tool stack + the order to run it in
> style recipes for claymation, pixar, anime, wes anderson, retro cartoon + CGI
> one system that works for paid Meta AND organic
built across Claude Code and Gemini Omni

RT + reply 'STYLES' and i'll send it over (must be following so i can dm)

[Maxwell Mayes @themaxmayes]

This pricing move is crushing it for service businesses.

It makes a paid audit feel like a no-brainer instead of an expense.

Here's how it works:
- Anchor the diagnostic against the $5k-$10k backend
- Frame it as a deposit, not a cost
- Credit it toward the project if they move forward

Want the exact script? Comment "ANCHOR" and I'll DM you.
(Following only)

[Maxwell Mayes @themaxmayes]

Niched agencies are quietly CRUSHING the generalists right now.

If you're a "we do everything" shop, this is the shift.

The 3-part breakdown:
- Why "full service" makes buyers trust nothing
- The one-service wedge that gets you in the door
- How to sell the rest AFTER you've earned trust

Want the positioning map? Comment "NICHE" and I'll send it.
(Must be following)

[Maxwell Mayes @themaxmayes]

If you want the actual 15-minute script I use to sell the "first date" diagnostic…

Comment CALL and I'll DM it to you.

(Make sure you're following so it can land.)

[Maxwell Mayes @themaxmayes]

The reframe that fixes most agency sales problems… stop selling the marriage.

Asking a stranger for a $5k/month retainer before you've done any work is like proposing on the first date.

Imagine dating that way.
What happens?

You scare off everyone good — and only land the desperate.

A small, paid diagnostic is the first date:
- Low stakes, high signal
- They get to feel what working with you is actually like
- You earn the right to ask for more

Trust is sequential. Sell it that way.

[Maxwell Mayes @themaxmayes]

@davidfigeira AFF

[Maxwell Mayes @themaxmayes]

@mikefutia CLAY

[Maxwell Mayes @themaxmayes]

@Aazarshad AI SLOP

[Adrian Solarz @adriansolarzz]

i'm LEAKING the 5 slideshow formats that PRINTED for our clients last month:

these EXACT frameworks made one of our client accounts grow from 0 - 43k followers in a month

like + comment "FORMAT" and i'll send it over

(must be following + RT for priority access)

you have 48h

[Maxwell Mayes @themaxmayes]

@adriansolarzz FORMAT

[Alessandro @AlessandroLavis]

cleared ~$214k using a setup like this recently

people think scaling comes from better ads

it doesn’t
it comes from faster iteration
this is the whole system

- one product
- multiple static angles generated with ai
- turned into ugc-style videos instantly
- pushed across tiktok + meta

claude handles hooks + angles

everything else gets rendered and launched fast

no overthinking funnels
no long creative cycles
no waiting on anyone

just test → read data → double down
same structure repeated daily

that’s how volume compounds into results

rt + comment “loop” and i’ll send the full breakdown
(follow for dm)

[Maxwell Mayes @themaxmayes]

@AlessandroLavis LOOP

[Maxwell Mayes @themaxmayes]

@maverickecom MAVERICK