Our new “Competitors” tool will show you how to reverse-engineer your competition, showing you which pages to build and improve to overtake them. Here’s how.
LinkedIn is now prioritizing vertical videos. If you’re not savvy on this TikTok-style video format, we’ve got you covered.
Our latest guide has best practices and specifications for LinkedIn vertical videos, along with real examples from top marketers to get you inspired.
#LinkedInVideo #B2BMarketing
Dolly Parton was a character, in both senses of the word.
The character that she played wore wigs and rhinestones, but her songs and her life reflected real human values. Read our “Great Communicators” tribute to Dolly, along with stories behind “Coat of Many Colors,” the Imagination Library, and the many ways Dolly turned compassion into action.
@dollyparton
You've probably heard that 20% of your marketing drives 80% of your results.
The hard part is knowing which 20%.
That's what our new Opportunities Assistant is designed to find. Watch the demo.
Aerie is marketing to young people who dislike AI in ads: They have sworn to only use real bodies, with a makeup-free Pamela Anderson leading their current campaign. @Aerie@pamelaanderson
It was a stunt that looked so improbable – and so revolting – that people assumed it had been made by AI: a 10-foot hairball rolling through NYC streets. It was real, folks. @uncommon_studio
Begin every AI project with a daily dose of inspiration. See how it can transform your conversations! 💡 #AIPrompting#Inspiration
https://t.co/1dVTCJPcue
A New Way of Measuring AI Visibility
Excited to announce our new AI Visibility tool in the Media Shower platform, to see how your company is showing up in ChatGPT (and what to do about it). Watch the video and be amazed! https://t.co/oes3TMegFJ
Tate McRae ended her Lollapalooza set submerged in 660 gallons of gold liquid, surrounded by 1,000 fireworks.
That one moment became: a concert clip, a beauty story (Allure), a product feature (People, on the Neutrogena tie-in), and separate video assets from People and Billboard — each pulling hundreds of thousands of views.
Lesson for B2B marketers: don't just film the event. Design moments that spread across multiple publishers, including your own attendees.
How to build events that go viral: https://t.co/IpiqYYhUDE
@tatemcrae
In an era of AI-generated everything, great original ideas stand out even more. Here are our picks for the top 10 best ads of the past 10 years. (Which ones did we miss?)
https://t.co/uszhjilKoD
@Nike@Spotify@BurgerKing@kfc
The Burma-Shave campaign ran ~40 years, rhyming billboards across 45 states.
It's also the same format behind every LinkedIn carousel you've swiped this week.
Some classic Burma-Shave signs, and what today's marketers can still learn from them:
https://t.co/K1odATROVh
HUMOR IS A FORCE FOR CHANGE! John Oliver's “prank activism” turns comedy into real social change. Here’s a look at his best social pranks to date (including the new campaign against Buc-ee’s). https://t.co/pPkisT3D3A
@iamjohnoliver
A Google search tells you a keyword.
A ChatGPT conversation tells you the problem.
That's the real story behind ChatGPT Ads. We dug into a 3,000-ad academic study, live results from @Q1Media, and real reports on r/PPC.
TLDR: not worth your B2B budget yet — but start planning for 2027. https://t.co/TCvTt39xnd
@ChatGPT
If you’re considering ripping out your old, tired website chatbot and replacing it with a shiny new AI assistant, here’s our new guide on benefits and best practices (+ real case studies). https://t.co/aa2a3RNsbc
@MichaelsStores
The highest-paid podcasters have multiple revenue streams; here’s what marketers can learn from their “record once, use everywhere” strategy. https://t.co/lHRhFdi8vd
@joerogan@tbpn
AI ASSISTANTS ARE THE FUTURE OF WEBSITES. Here’s the real case study from Michaels that shows AI assistants convert visitors *twice as much as traditional search.* https://t.co/aa2a3RNsbc
@MichaelsStores
THE TOP 10 HIGHEST-PAID PODCASTERS IN THE WORLD: we dig deep into their communication styles and how they’ve built their audiences. https://t.co/lHRhFdi8vd
@joerogan@tbpn
THE TOUR DE FRANCE IS A TOUR DE FORCE OF MARKETING: Beyond the race, it’s one big advertisement for France. Here are the lessons marketers can learn: https://t.co/g4LJ2cQLFR