The Media Trust

Helping #adtech and publishers keep consumers safe from #malvertising and #malware; identify problematic creatives; categorize ads; and comply with regulations.

[The Media Trust @TheMediaTrust]

DMEXCO brought the energy! Impressive exhibitors, insightful sessions and great conversations with customers kept @LeonGurevich and @WillKing busy. Thanks to everyone who connected with The Media Trust, on the show floor and over dinner!

#DMEXCO #AdTech #TheMediaTrust

[The Media Trust @TheMediaTrust]

https://t.co/sYI2SWCRqF

[The Media Trust @TheMediaTrust]

Heading to DMEXCO this week? Meet with Leon Gurevich and Will King to discuss how AI-powered detection and human expertise can help you expand demand while protecting your audiences, brand and business. Book time here: https://t.co/S9UlMdLYTQ

[The Media Trust @TheMediaTrust]

Takeaway from #ATSLondon: As AI expands advertising opportunities, safety and policy enforcement need to be part of the infrastructure. Protecting audiences, revenue, and performance depends on detecting and responding to threats as quickly as the market evolves.

[The Media Trust @TheMediaTrust]

Heading to DMEXCO 2026? Connect with Leon Gurevich and Will King to discuss your advertising security priorities.

Reserve time on our calendars: https://t.co/0yf83lZrEr

[The Media Trust @TheMediaTrust]

Advertising compliance isn’t just about regulation. It’s about protecting revenue and creating room to grow.

At #ATSLondon, Will King joins industry leaders to discuss how advertisers and publishers can navigate regulated ad categories without closing the door on revenue.

[The Media Trust @TheMediaTrust]

We caught it. We named it. We’re seeing it spread.
DarkRelay, is a sophisticated malvertising campaign built to evade detection and redirect real users.
It is increasing across the ad ecosystem. We already have an action plan in place to combat it.
Do you?
https://t.co/FEc896DIte

[The Media Trust @TheMediaTrust]

At ATS London we want to know: What’s Getting in the Way of Growth?

Bring Will King and Richard Grayburn what you’re struggling with...

• Compliance complexity.
• Regulated advertising.
• Revenue at risk.
• Visibility after the ad goes live.

... we'll talk what’s possible.

[The Media Trust @TheMediaTrust]

Trend Spotting at Cannes Lions ... daily gelato happy hours plus the need for trust and safety in the digital ecosystem.
https://t.co/wjTIUmFacM

[The Media Trust @TheMediaTrust]

Imposter scams frequently start with digital ads - nearly 30% of all reported fraud losses originate on social media platforms, driven largely by deceptive advertisements.
https://t.co/iuTqXq0OHR

[The Media Trust @TheMediaTrust]

Another successful Gelato Happy Hour with @AssertiveYield is underway! Find us at Niva until 6 pm 🍨🦁🇫🇷 #CannesLions #ConsumerSafety #DigitalTrust

[The Media Trust @TheMediaTrust]

Another successful Gelato Happy Hour complete! Thank you to our partners at @AssertiveYield for co-hosting with us. We’ll see you again tomorrow at #CannesLions 🇫🇷🦁

[The Media Trust @TheMediaTrust]

Our Gelato Happy Hour is underway! Come find us with @IndexExchange at Niva Gelato #CannesLions #ConsumerSafety #DigitalTrust

[The Media Trust @TheMediaTrust]

Our Gelato Happy Hour with @IndexExchange starts at 4:00 pm at Niva Gelato. We’ll see you there! 🍨🇫🇷 #CannesLions

[The Media Trust @TheMediaTrust]

#CannesLions is underway! Thank you to the @Equativ team for kicking off the festivities last night on their yacht.

[The Media Trust @TheMediaTrust]

#CannesLions is only a few days away! Take a break from the heat with the Media Trust and our partners to discuss #CybercrimePrevention. Plus, we'll have gelato 😉

June 22: https://t.co/FTYjyWvpso  
June 23-24: https://t.co/3Yun0mDjrr

[The Media Trust @TheMediaTrust]

#CannesLions is less than a week away! ✈️ Make sure #DigitalTrust and #OnlineSafety are on your company's packing list.

Want to learn more? Sign up to meet with The Media Trust or RSVP for our gelato happy hour here: https://t.co/YEQ3sepfyt

[The Media Trust @TheMediaTrust]

Getting ready for #CannesLions? We'll be there!

Sign up to talk about digital trust and consumer safety with a member of our team: https://t.co/vdgeHRaT3g

[The Media Trust @TheMediaTrust]

You may ask yourself, "What is that app store?"
You may ask yourself, "Where does that clickthrough go to?"
And you may ask yourself, "Is this right, is this wrong?"
And you may say to yourself, "My goodness, what have I done?"

https://t.co/22YMiNJpdC
#fakeappstore #malvertising

[The Media Trust @TheMediaTrust]

Read more about the Summer of StringRipper here: https://t.co/dxy1iruzCT

[The Media Trust @TheMediaTrust]

Ad tags with phishing redirect StringRipper grew an astounding 15X in June — where once this attack was only coming from a single DSP with a large footprint, it's now raining down across the ad ecosystem. How does this attack keep proliferating?