Mim Watson

Helping CEO's turn their social media pages into money-printing machines through my multi-social funnel to add another 10-30 calls per month.

[Mim Watson @themimwatson]

I helped an agency add $30k to their annual revenue in 7 weeks.

by unlocking another stream of leads with YouTube

Most founders think you can’t sell B2B offers with YouTube.

So, I recorded an entire breakdown of everything I did to help Mike’s B2B facebook ad agency use YouTube to scale.

In the breakdown I cover:

→ the content funnel that books calls on autopilot
→ SEO optimisation strategy to scoop up leads looking for your offer
→ 3-step repurposing that got him 100+ leads on Instagram
→ YouTube video types that get deals across the line
→ How to squeeze sales out of existing content with zero new work

Comment “Youtube” and I’ll send it to you

(just make sure we’re connected)

[Mim Watson @themimwatson]

@DevinJatho Devin zone

[Mim Watson @themimwatson]

Need a thumbnail designer asap, comment your recent work below

[Mim Watson @themimwatson]

Hiring a quality checker for my agency.

We work with some of the largest info offers, doing $500k-$1m/mo

Need to bring someone on to review our client video content.

Comment if you’re the guy for this

[Mim Watson @themimwatson]

https://t.co/V3Kz3uXht7

[Mim Watson @themimwatson]

HIRING COPYWRITERS ‼️

Hiring a Copywriter to work 1:1 with me and my clients to write out YouTube Video Scripts & Short-Form Scripts.

ONLY apply if you’re committed to becoming the BEST copywriter out there. Apply below (Link attached)

[Mim Watson @themimwatson]

https://t.co/AJc58JGDsa

[Mim Watson @themimwatson]

Hiring a short-form clipper

We need 1-2 short-form clips produced EVERY day

You’ll be taking clips from masterminds, youtube videos, podcasts, etc.

If you’re interested, fill out the form below ⬇️

[Mim Watson @themimwatson]

Hiring a copywriter to join my team

Must have expressed scripting short-form and long-form videos

Drop a link to a video you’ve created below and I’ll reach out

[Mim Watson @themimwatson]

Hiring a second thumbnail designer to join our team

Comment your best work below

[Mim Watson @themimwatson]

Any likes, reposts or comments from my network are appreciated 🤝

[Mim Watson @themimwatson]

Hiring a video quality checker/ creative director

You will be in charge of reviewing videos before they’re uploaded online or sent to clients.

We work with some of the largest info products in the space, doing multi-6, and 7-figures a month in revenue

If you have a good attention to detail, are fluent in English, fill out the form below 👇

https://t.co/gruyDApJO7

[Mim Watson @themimwatson]

Hiring a video quality checker/ creative director

You will be in charge of reviewing videos before they’re uploaded online or sent to clients.

We work with some of the largest info products in the space, doing multi-6, and 7-figures a month in revenue

If you have a good attention to detail, are fluent in English, fill out the form below 👇

https://t.co/gruyDApJO7

[Mim Watson @themimwatson]

HIRING a graphic designer

Looking for help with Instagram carousels

DROP YOUR WORK BELOW!

[Mim Watson @themimwatson]

https://t.co/iB4o0Wxzr8

[Mim Watson @themimwatson]

HIRING

Hiring a personal assistant to work 1:1 with my clients and me.

ONLY apply if you’re able to think for yourself, don’t need babysitting & are committed to becoming the best possible assistant.

Apply below (Link attached)

[Mim Watson @themimwatson]

Views are NOT EQUAL to money.

The biggest mistake I see on YouTube is business owners optimizing for the wrong metric.

They're chasing views when they should be chasing relevance, or targeting a tiny niche when they need mass reach.

Both work, don’t get me wrong.

But your strategy depends entirely on your offer type.

Here's the framework I use for my clients:

First, ask yourself this…

“Who can I sell to?”

If your answer is "pretty much anyone who wants to make money, get fit, learn a skill" → optimize for maximum views.

People like:

- Iman Gadzhi
- Tai Lopez
- Hamza

And all gurus target those types of people, hence that’s why they grew such large followings.

However…

If your answer is "seven-figure SaaS founders with enterprise sales teams" → optimize for targeted relevance.

So you’ll get fewer views, but from the right people.

Now here are the strategies I’d choose depending on the answer…

Strategy 1: Maximize Views (B2C / Biz Op Offers)

Use this approach if you're selling:

- Courses and coaching in make money online, fitness, self-improvement
- Low to mid-ticket products ($100-2,000)
- Anything with a broad target market

Your content strategy:

- Create content about aspirational outcomes anyone can relate to
- Use emotional storytelling and lifestyle elements
- Optimize titles and thumbnails for maximum click-through
- Cover trending topics in your space
- Post 3-4x per week to feed the algorithm

Examples of who does this well: Iman Gadzhi, Tai Lopez, Alex Hormozi (when selling courses)

The logic is… You need volume because your conversion rate will be lower, but your addressable market is massive. Getting 100K views at a 0.5% conversion rate gives you 500 leads.

Strategy 2: Maximize Relevance (B2B / High-Ticket Offers)

Use this approach if you're selling:

- B2B services and consulting ($5K-50K+ deals)
- Enterprise software or solutions
- Anything requiring qualified, specific buyers

Your content strategy:

- Create hyper-specific content for your exact ICP
- Use industry jargon and technical depth that filters out casual viewers
- Optimize for search terms your ideal clients actually use
- Quality over quantity - 1-2x per week is fine
- Every video should address a specific pain point your ICP has

Examples of topics: "How to reduce churn in enterprise SaaS" or "CFO's guide to scaling operations in manufacturing"

The logic here is that you're intentionally filtering out 99% of viewers to attract the 1% who are qualified buyers.

Getting 300 views from the right people books more calls than 30K views from everyone.

Most business owners default to chasing views because bigger numbers feel good…

But if you're selling high-ticket B2B services?

Those metrics are actively hurting your business by attracting the wrong audience.

P.S. if you want help in deciding what type of content you should post, comment ‘Audit’ and I’ll help

[Mim Watson @themimwatson]

Everyone tells you to start YouTube, but nobody shows you the actual roadmap from zero to your first booked call.

Here's the exact 5 phase process to go from "thinking about YouTube" to posting your first video this week.

Phase 1: Validate Your Audience (30 minutes)

Don't create content for an audience that doesn't exist on YouTube.

Go to https://t.co/fO9gxLwDB3 and search 5-10 problems your ideal clients have.

Check if those keywords show 500+ monthly searches…

If yes, continue.

If no, YouTube might not be your channel right now and you should focus on LinkedIn, paid ads or cold outreach first.

Phase 2: Understand Your Offer Type (10 minutes)

This determines your entire content strategy.

Ask yourself: "Who can I sell to?"

If the answer is "anyone interested in [broad topic]" → you're B2C/broad market. Optimize for views.

If the answer is "specifically [detailed ICP description]" → you're B2B/targeted market. Optimize for relevance.

Phase 3: Content Strategy Framework (1 hour)

Map out your first 12 videos before filming anything.

Use this split:

- 8 SEO-optimized videos targeting specific search terms (use Vid IQ to find these)
- 3 case study breakdowns showing client results
- 1 broader story video about your journey or methodology

For each video, write:

- Target keyword
- Working title
- 3-5 bullet points of what you'll cover
- The specific CTA (what action you want viewers to take)

Phase 4: Film Your First Video (2 hours)

Pick your easiest topic from your content list.

This should be something you could explain to a client in your sleep.

Setup:

- Phone on a tripod or stack of books at eye level
- Natural light from a window or one cheap LED panel
- Cheap microphone from Amazon ($30-60)
- Clean background

Script:

- Write out your hook word-for-word (first 30 seconds)
- Bullet point the main content
- Write out your outro CTA

Film it.

Yes, It'll feel awkward.

Do 2-3 takes of the intro until you get one you like, then roll through the content.

Phase 5: Edit and Post (1-2 hours)

- Cut out long pauses and mistakes
- Add your hook, content, outro together
- Export in 4k

Or, hire a pro to edit for you. Either works. Just get your foot in the door.

Upload to YouTube:

- Title starts with your target keyword
- Description repeats the title in the first line and includes related keywords
- Add 10-15 relevant tags using https://t.co/cyclh9XUC5
- Create a simple thumbnail (use Canva free tier)

Now the reality is…

Your first video will not be perfect.

Your first 5 videos will probably be awkward.

By video 10-15, you'll actually be decent at this.

Most people never start because they're waiting for perfect conditions.

Meanwhile, someone with an iPhone and a decent microphone is posting their 20th video this week and booking calls from it.

The difference between thinking about YouTube and actually booking calls from YouTube is just starting with what you have right now.

[Mim Watson @themimwatson]

Faceless YouTube channels will NEVER book high-ticket B2B sales calls.

I see founders trying to hide behind these AI stock footage and voiceover videos, thinking they can build trust without showing their face.

But it doesn't work, and here's why.

See, when someone is about to spend $10K-50K+ with you, they need to see the person they'll actually be working with.

They're not buying a product off a shelf or an Apple store.

They're entering a business relationship with YOU specifically.

A faceless channel tells prospects you're hiding something or you're not confident enough to put yourself out there.

Neither of those signals inspires trust when large amounts of money are involved.

The psychology of B2B sales is simple...

people buy from people they trust, and trust comes from familiarity.

When prospects watch 15-20 minutes of you explaining concepts on camera, they start to feel like they know you.

They've seen your personality, heard how you think, and imagined what working with you would be like.

You can't build that connection with stock footage and a voiceover.

“But I'm camera-shy and uncomfortable on video."

Well, let me ask you this... are you also phone shy and uncomfortable on sales calls?

Because you're going to need to talk to these people eventually.

If you can handle a sales call, you can handle filming a YouTube video.

Actually, YouTube is easier because you can do multiple takes, edit out mistakes, and refine your delivery.

Sales calls are live with no second chances.

Hiding on YouTube while showing up on sales calls makes zero sense honestly.

If anything, being on camera beforehand makes your sales calls easier because prospects already feel comfortable with you.

Your competitors who are showing their faces and building real connections are closing deals while you're hiding behind animations wondering why YouTube isn't working.

Get on camera or don't do YouTube at all.

And if you need help with the whole process, DM me ‘STRATEGY’ and i’ll send you a free strategy on how to start

[Mim Watson @themimwatson]

Your best clients are your biggest stalkers.

But if you're strategic about it?

You can use this behavior to accelerate your entire sales process.

You see, before spending $10K-50K with you, prospects want to validate three things:

- Can you actually deliver results?
- Do you understand their specific problem?
- Will you be someone they can work with?

And which medium answers all these questions best?

YouTube.

Why?

Because they can see you explain complex concepts, watch your personality, and evaluate your expertise through long-form content.

So when they come to you on sales calls…

They're already pre-sold and educated about your process.

Now that’s all great, but how do you actually create content that will work in your favor?

Well, here’s how:

Step 1: Create Your Nurture Video Library

You need 4-6 videos specifically designed to warm up cold traffic.

These aren't your regular content videos, they're strategic pieces that address specific points in your sales process.

So…

- Problem identification video: "The 3 signs your [solution] is broken"

- Method explanation video: "Why most [industry] approaches to [problem] fail"
- Case study video: "How we helped [client] go from [before] to [after]"
- Objection handler video: Address your #1 most common sales objection
- Client interview showing emotional transformation
Step 2: Map Videos to Your Sales Process

Each video should be deployed at a specific stage when prospects need that exact information.

For example, after initial contact (LinkedIn/email response), send your problem identification video as a free guide…

Or after they book a call, send your case study video via Calendly automation…

Or when someone hits you with an objection, send your objection handler video, framing it as a breakdown of your methodology, etc.

Step 3: Integrate With Other Channels

Every piece of marketing you do should point back to relevant YouTube content.

- LinkedIn posts should link to related videos

- Email sequences should embed or link videos at key points
- Your website should have case study videos prominently featured
- Paid ads should drive to landing pages with video content
This creates a flywheel where someone might see your LinkedIn post, watch the linked YouTube video, then get retargeted with an ad that brings them back to another video…

And by the time they’ve booked a call with you?

They’re already sold by your content.

Step 4: Track Which Videos Drive Calls

Add UTM parameters to video links you send manually, and check your YouTube analytics to see which videos people watch before booking calls.

Double down on creating more content similar to your highest-converting videos.

If you want us to handle all of this FOR YOU, from A-Z, so all you have to do is sit down every month for a few hours and record…

Then DM or comment ‘SCALE’ below, and let’s talk

[Mim Watson @themimwatson]

I’ve been asked this question almost a million times now…

"how long until YouTube starts booking calls?"

And my answer is always the same.

It depends on 3 factors most people ignore.

Factor 1: Your Presentation Skills

If you're comfortable on camera and can explain things clearly, you'll see results faster.

If you're stiff, reading scripts, or sound unnatural, it'll take longer because prospects won't trust you enough to book.

Now obviously you’ll get better over time with this…

But if you’re already good at presentation and delivery, you’ll naturally see results faster.

Factor 2: Your Existing Traffic

If you're already running LinkedIn outreach, paid ads, or have an email list, YouTube accelerates everything immediately.

You can send your existing leads to videos and start seeing results within weeks.

If you're starting from zero with no other channels, you're playing the long game of SEO and organic discovery.

That typically takes 2-4 months before consistent calls start coming in.

Factor 3: Niche Specificity

Broad content takes forever to gain traction.

Hyper-specific content for a defined ICP can start booking calls from the first few videos if you're ranking for the right search terms.

For example, "How to grow your business" will take months.

"How to reduce churn for B2B SaaS with 100+ enterprise clients" can book calls immediately because you're speaking directly to your ideal client.

So the answer?

If you're using YouTube as part of an integrated strategy and specific content, 4-8 weeks.

If you're starting cold with no other channels, 3-6 months.

Where are you in this timeline?

Let me know down below

[Mim Watson @themimwatson]

Most business owners optimize their YouTube channels for either views or conversions, but never both.

But the businesses booking 20-30 calls per month while also growing their audience use a specific content mix that maximizes both metrics simultaneously.

Here's the exact ratio that works:

75% Targeted Content (Your Revenue Engine):

This is hyper-specific content for your exact ICP that might not get massive views, but books calls consistently.

Characteristics:

- Addresses specific problems your ideal clients search for
- Uses industry jargon and technical depth
- Optimized for SEO and search rankings
- Gets 200-2,000 views but high conversion rates

Example titles if you're targeting SaaS founders:

"How to reduce churn in enterprise SaaS without discounting"
"Why your sales team can't close enterprise deals"
"The CAC problem killing B2B SaaS companies"

These videos might only get 400 views, but if 20 of those viewers are qualified prospects and 3 book calls, that's a 15% conversion rate on relevant traffic.

25% Broad Content:

This is content that appeals to a wider audience in your industry, grows your subscriber base, and increases brand awareness.

Characteristics:

- Addresses common problems many people face
- More aspirational or emotional storytelling
- Broader appeal beyond your specific niche
- Gets 2,000-20,000+ views with lower conversion

Example titles for the same SaaS audience:

"How I scaled from $0 to $500K ARR in 18 months"
"The biggest mistakes I made building my SaaS"
"Why most startups fail in their first year"

These videos might get 5,000 views, but only book 2 calls directly.

However, they're growing your audience and bringing in new people who will later watch your targeted content and push them to your target ICP

The best part is?

Both of those content types work together…

So the way the funnel would work is someone discovers you through broad content (the growth engine), subscribes because they like your style, then later searches for a specific problem and finds your targeted content (the revenue engine).

Or they find you through targeted SEO content, book a call, then watch your broad content to get to know you better before the meeting.

See how everything works in unison?

This keeps you visible to your core audience while periodically attracting new people to your channel.

Most business owners optimize for vanity metrics (total views)...

or get obsessed with only creating content that directly books calls.

The 75/25 rule lets you have both.