The Metaverse Society

We are a think tank dedicated to exploring the social and economic implications of the metaverse | @improbableio & @msquared_io

[The Metaverse Society @themvsociety]

As virtual and physical worlds become increasingly intertwined, protecting trademarks, copyrights, and digital assets in the metaverse presents complex legal challenges.

In our latest Expert Takes, Dr Michaela MacDonald, co-author of the UK government-commissioned report IP and Metaverse(s), explores:

- The difficulties of extending trademark protection to virtual spaces
- How blockchain and smart contracts could reshape IP management
- The impact of AI-generated content on copyright and the creator economy
- Lessons from brands and gaming platforms on balancing IP protection and creative freedom

With AI-driven content and decentralised platforms changing the landscape, how should IP laws evolve to keep pace?

Read the full interview here:
https://t.co/eoJ3yJlXfO

#Metaverse #IPRights #Blockchain #AI #Web3 #DigitalOwnership #Innovation

[The Metaverse Society @themvsociety]

The Metaverse Society at XR EXPO & Virtuelle Welten 2025! | Stuttgart, May 8

We’re proud to share that our founder Marine Boulot will be speaking at the upcoming Virtual Worlds Congress, held at the Hans-Martin-Schleyer-Halle in Stuttgart on May 8.

Immersive technologies are more than just a trend – they offer incredible opportunities for businesses and innovators to develop new business models, create unique experiences, and revolutionize how we work, communicate, and interact.

🎙️ Talk: The Social Metaverse: A New Frontier for Creative Collaboration, Fandom, and Sports Entertainment
🕔 Time: 17:00–17:30
🎭 Stage: THE CREATIVE LÄND

Drawing on foundational research published by The Metaverse Society, the talk will examine how the convergence of AI, Web3, and immersive technologies is reshaping creative industries—empowering fans, artists, and brands to co-create in real time across digital spaces.

From AI-generated content to blockchain-backed fan engagement and virtual sports arenas, this evolution isn’t just technological—it’s cultural. It represents a new era of participatory creativity and social storytelling.
About the event:

“Virtuelle Welten” is hosted by the Ministry of Economic Affairs, Labour and Tourism of Baden-Württemberg, and organized by XR EXPO in partnership with the Virtual Dimension Center (VDC) and the Filmakademie https://t.co/O6Dyyx3Wzh brings together leaders from industry, XR, gaming, and creative sectors to explore actionable use cases in the evolving metaverse.

📅 Full programme: https://t.co/eoa2oepBev

🔗 Register now: https://t.co/qZE8aWxUC5

Special thanks to Anna Katharina Brinkschulte and the Animation Institute at Filmakademie Baden-Württemberg for the invitation.

#XRExpo #VirtuelleWelten #MetaverseSociety #DigitalCreativity #Web3 #AI #FanEngagement #ImmersiveMedia #Stuttgart2024 #CyberLÄND #DigitalCulture

[The Metaverse Society @themvsociety]

We are pleased to announce that the outcome document and all participants’ written contributions from the Global Multistakeholder High Level conference on governance of Web 4.0 and Virtual Worlds, held end of April in Brussels, are now available online on the official conference website.

https://t.co/Gl6yRN761O

Our think tank was proud to contribute to this event, which brought together experts from across Europe and the consolidated outcome document reflects rich discussions with a particular focus on digital divides, human rights-including children’s rights-and the evolution of the multistakeholder model.

#DigitalGovernance #EmergingTech #EU2025 #EUDTP

[The Metaverse Society @themvsociety]

Digital identity is key to a safer, more inclusive metaverse—but it comes with major challenges.

Julie Dawson (Yoti) explores risks, solutions, and the role of blockchain in our latest Expert Takes: https://t.co/ktbFxVHcVQ

#Metaverse #DigitalIdentity #Privacy #Blockchain #AI https://t.co/PYGhlCNl1U

[The Metaverse Society @themvsociety]

The 2025 Opus of Expert Takes explores how AI, blockchain & digital identity are reshaping the metaverse across sport, gaming, fashion, and art.

See what’s next: https://t.co/4dMLySrh24

#Metaverse #Web3 #AI #DigitalIdentity #FutureOfTech

[The Metaverse Society @themvsociety]

AI is redefining fan engagement. On March 11, Marine Boulot joins industry leaders at HumanX Las Vegas to explore how AI is shaping the future of fandom. Don’t miss this discussion.

Details here: https://t.co/OFBf6Z1kMq

#HumanX #AI #FanEngagement #DigitalFandom #Metaverse

[The Metaverse Society @themvsociety]

Sports fandom is evolving. Web3 and immersive tech are unlocking new fan experiences, but challenges around licensing and digital rights remain.

How can clubs, leagues, and broadcasters adapt? Read Sports 3.0 to explore the future of digital fandom: https://t.co/jYR7tyWNeZ

#Sports30 #Web3 #DigitalFandom #Metaverse #SportsInnovation

[The Metaverse Society @themvsociety]

AI is reshaping the creative process, offering enormous leaps in productivity—but it also raises critical questions about job displacement and intellectual property.

At Davos 2025, Marine Boulot, Founder of The Metaverse Society, discussed the balance between AI-driven efficiency and the need to protect human creativity. Is productivity and more time for creativity coming at the expense of jobs in creative industries?

Watch this clip from our panel and let us know your thoughts.

A big thank you to Institut auf dem Rosenberg for hosting this insightful educational conversation with their students.

#AI #Creativity #Innovation #MetaverseSociety #Davos2025

[The Metaverse Society @themvsociety]

The UK’s content creation industries are thriving, generating £11B+ in sales and supporting 2.3M jobs in 2023. With video, gaming, and music seeing major growth, the question now is—how will AI shape the next stage?

Read the full report: https://t.co/uil6Pyc9lg

#ContentCreation #CreativeIndustries #UKEconomy #AI

[The Metaverse Society @themvsociety]

"You should not fear progress—but you should be mindful of what comes with it."

At Davos 2025, @mboulot, Founder of The Metaverse Society, shared her perspective on AI’s impact on privacy, data, and creative industries with students from the Institut auf dem Rosenberg.

While AI offers incredible opportunities, awareness and understanding are the best safeguards for creators navigating this evolving space.

Thank you to @instrosenberg for bringing together such a thought-provoking discussion.

Watch the clip and share your thoughts—how do we balance AI’s benefits with the need for privacy and security for the next generation?

#AI #DataPrivacy #CreativeTech #MetaverseSociety #Davos2025

[MSquared (M²) @MSquared_io]

One of the highlights was our CEO, @RJFWhite , speaking on a panel hosted by Marine Boulot of The @themvsociety , alongside Ronan Joyce and @PetBerisha to discuss the evolving landscape of sports fandom and the challenges of IP rights in digital spaces.

[The Metaverse Society @themvsociety]

Our updated 2025 Opus of Expert Takes is here.

As the metaverse enters a pivotal year, this collection highlights the key insights, innovations, and perspectives shaping its future across industries like sports, Web3 gaming, fashion, and more.

A huge thank you to everyone who contributed their expertise and insights to this year’s Opus: Herman Narula, Dan Nechita, Shaina S., Craig Hepburn, Chris Dixon, Rob Whitehead, Joachim Schwerin, Julie Dawson, Iban Garcia del Blanco, Philip Rosedale, Dr Michaela MacDonald, Axel Voss, Claire Enders, CBE, Jamie King, Bernhard O. A., Anita Gademann, Victor Khoo and Jani Vallirinne.

Dive into the conversations that will define the metaverse in 2025 and beyond.

https://t.co/KmBv3SGdxq

#Metaverse #Web3 #Innovation #ExpertInsights #AI

[The Metaverse Society @themvsociety]

The future of sports fandom is digital-first. From immersive matchday experiences to Web3 loyalty programs and virtual stadiums, The Metaverse Society’s Sports 3.0 Report explores how the metaverse is redefining fan engagement.

Read more: https://t.co/jYR7tyWNeZ

#Metaverse #Web3 #Sports #Blockchain #SportsIP

[The Metaverse Society @themvsociety]

If you're attending @nft_paris, you won't want to miss the Sports 3.0: A new era of digital fandom panel on the XYZ Stage tomorrow.

Marine Boulot will be hosting the panel with @RJFWhite§, Co-Founder at @Improbableio and CEO at @MSquared_io, Ronan Joyce, Director of Digital Innovation at Manchester United, and @PetBerisha, Founder of @_SportingCrypto.

We look forward to seeing you there.

#NFTParis #web3 #blockchain #AI

[The Metaverse Society @themvsociety]

The UK content industry stands at a crossroads. While AI is already driving productivity gains, the real opportunity lies in building new AI-centric products, leveraging bespoke UK data sets, and asserting leadership in the global AI race.

Here are some of the key takeaways from our latest report:
- AI will reshape content pipelines, from game development to video production.
- Specialist AI talent and faster execution are critical to maintaining the UK's creative leadership.
- AI-driven cost efficiencies could slow offshoring and make UK production more competitive.
- Marketing and UGC are primed for AI transformation, reducing barriers for creators and businesses.
- The metaverse will rely on AI to scale immersive experiences, making them richer and more engaging.

The UK must move beyond incremental AI adoption and take bold steps to innovate, invest, and lead.

Read the full report on The Metaverse Society’s website:
https://t.co/uil6Pyc9lg

#AI #ContentCreation #Innovation #Metaverse #Gaming #Marketing

[The Metaverse Society @themvsociety]

Thanks to @EndersAnalysis, Douglas McCabe, Joseph Teasdale and members of the British Government for attending our roundtable today discussing a ground-breaking new report from @themvsociety on the UK creative industry and its AI-powered future.

New metaverse experiences will make use of media genres from across the creative industries, combined with digital assets marketplaces that can transform the economic model for developers and audience alike. That transformation is underway, with AI accelerating its delivery.

This was the key question: Will UK Plc be there as a leader or a follower?

For more insights please go here: https://t.co/uil6PycHaO

#AI #ContentCreation #Metaverse #CreativeIndustry #IPOwners

[The Metaverse Society @themvsociety]

AI is transforming the UK’s creative industries—are you ready to be part of the conversation?

On 30 January 2025, join The Metaverse Society in London for a thought-provoking roundtable exploring The Impact of AI on the UK’s Creative Industries.

From film and music to gaming and advertising, this session will dive into how AI is driving innovation, unlocking growth, and reshaping creative possibilities.

Here’s what you can expect:

- Insights from industry leaders on the future of AI in creativity
- Discussions on how the UK’s infrastructure and talent can lead the way
- Networking with innovators and experts shaping the future

Don’t miss this opportunity to explore how AI is redefining creativity and what it means for your industry.

Register your interest today: https://t.co/6eBXlXBHXl

#AI #CreativeIndustries #Innovation #ArtificialIntelligence #MetaverseSociety

[The Metaverse Society @themvsociety]

At The Metaverse Society, our mission is to progress the debate on how to overcome obstacles for a meaningful metaverse. As we step into 2025, Marine Boulot, founder, shares key insights that will shape the technology and social landscape:

MAINSTREAM ADOPTION
A mainstream metamorphosis is coming to the metaverse, with major entertainment and sports brands leading the charge through immersive experiences and groundbreaking collaborations.

AI
While #AI continues to dominate headlines, we anticipate a period of measured progress as the industry grapples with scaling challenges and implementation complexities. The regulatory landscape will evolve, though global consensus remains distant.

BLOCKCHAIN
The #blockchain ecosystem shows promise of resurgence, driven by bitcoin performance and positive political signals. However, we expect regulatory oversight to remain steadfast.

SPATIAL COMPUTING
Spatial computing will embrace interoperability, with platforms like Meta's Horizon OS paving the way for seamless cross-device experiences. This shift marks a crucial step toward truly connected virtual worlds.

CREATIVE EVOLUTION
AI's role in creativity will expand, automating routine tasks while amplifying human artistic expression. This symbiosis promises to unlock new creative frontiers while preserving authentic artistic vision.

GOVERNANCE
We're particularly watching the emergence of decentralised, liquid democracy as communities seek innovative governance solutions. Early adoption could catalyse broader institutional change.

What are your predictions for the year ahead? Let us know in the comments below.

#VirtualWorlds #Metaverse #TechnologyTrends

[The Metaverse Society @themvsociety]

The Metaverse Society Exchange in Davos

You don’t want to miss this insightful session where Gen-Z and Gen-Alpha students from Institut auf dem Rosenberg lead the conversation on shaping our digital future. Join us for an interactive discussion on digital identities and virtual society building—offering a fresh perspective during Davos 2025.

This isn't just another Davos panel—it's a unique opportunity to hear directly from the generation that will inherit and transform our digital landscape. Engage with young visionaries as they share their insights on:

Digital identity formation in the metaverse
Building meaningful connections in virtual spaces
The future of society in digital realms

Register now to be part of this transformative dialogue on January 22nd, 2025, in Davos, Switzerland:

https://t.co/MZ6dGqmQkQ

#davos2025 #Metaverse #DigitalIdentity #WEF25 #institutaufdemrosenberg #yeswetrust