Theo Reichgelt

Fractional CMO & Strategic Marketing Partner to eMobility Founders and Leadership Teams | Founder @

[Theo Reichgelt @theoreichgelt]

Scaling into the US isn't about finding more buyers.
It's about speaking their language from day one.
What's your biggest challenge entering the US market?

[Theo Reichgelt @theoreichgelt]

Your European messaging won't work in the US.
I've watched scale-ups learn this the expensive way.

[Theo Reichgelt @theoreichgelt]

I work with eMobility scale-ups navigating exactly this challenge.
A decade in this sector taught me what breaks and what works.

[Theo Reichgelt @theoreichgelt]

Traditional auto marketing kills EV startups.

They still sell horsepower and specs, while consumers worry about charging, range, and cost.

EV adoption doesn’t fail because of tech. It fails because of marketing.

Here’s why 👇

https://t.co/FqPJNh12hN

[Theo Reichgelt @theoreichgelt]

🎙️ “Event marketing is a gold mine… if you have the playbook.” - @BaychoGeorgiev

This new episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 dives into the art of turning industry events into meaningful opportunities.

https://t.co/ykCI8s1Nen

[Theo Reichgelt @theoreichgelt]

If your team debates messaging for weeks but never reviews what buyers actually said, you're optimizing in the dark.
What's one friction point your pipeline revealed this month?

[Theo Reichgelt @theoreichgelt]

The missing meeting in your GTM
Most teams jump from messaging to outbound and skip the one ritual that actually moves deals.

[Theo Reichgelt @theoreichgelt]

The result?
Messaging tightens.
Sales stops guessing.
Pilots move to deployment.
And your pipeline starts to COMPOUND instead of leak.