Theo The Marketer

I grow small businesses into known brands. You can learn what I find here.

[Theo The Marketer @theothemarketer]

About me:

- 3,000,000 YouTube subscribers
- 600,000 pageviews/m blog
- 7 figures in B2C infoproduct sales
- Haven't sold anything on 𝕏
- Love to help strangers in DMs
- Probably too curious
- Can play ukulele

I'm here just documenting my process for both of us to learn

[Theo The Marketer @theothemarketer]

@KaiCromwell Do you do 1-on-1s?

[Theo The Marketer @theothemarketer]

@KaiCromwell If you’re considering applying to this role, please DM me - you’d probably also be worth a paid consulting call

[Theo The Marketer @theothemarketer]

@kearonis You’re close to the actual niche! I think this is why impressions are huge, but no clicks - LLMs probably love quoting it. I wonder if they even see the sponsored section?

[Theo The Marketer @theothemarketer]

It is way too easy to rank “top X in Y” right now. I published 2 and they are ranking for #3 and #4 in less than a week on a 6 month old site.

They’re already cited in ChatGPT for the same keywords!

[Theo The Marketer @theothemarketer]

I started prompt caching this week - it allowed me to use much larger prompts for bulk projects with a much lower budget.

For example, I have ~500 Shopify categories. In the below-the-fold prompt for these categories, I gave it the ENTIRE list of URLs to choose from (h/t to @KaiCromwell for the strategy) to improve internal links. I cached that list and also a document about “Our Brand”, and Opus 4.5 is producing extremely coherent content in a highly technical niche. I am feeding it the descriptions of the top 10 products, so that’s probably helping.

I’m surprised it took me this long to learn/hear about the caching. Next up are Claude skills!

[Josh Elman @joshelman]

One of the best explainers of how LLMs work overall that I have read - and it explains KV caching too https://t.co/hukHsZUcEb

[Theo The Marketer @theothemarketer]

@gluska @denk_tweets Anyone @gluska recommends is worth an interview

[Theo The Marketer @theothemarketer]

@DavidDarkSEO @googlesearchc Glad it’s not just me!

[Theo The Marketer @theothemarketer]

Any other good BFCM bundles or consulting deals going on regarding SEO training?

I have an education budget that needs spent before the year is over 👀

[Theo The Marketer @theothemarketer]

@JespernissenSEO Thanks!

[Theo The Marketer @theothemarketer]

@JespernissenSEO Thanks!

[Theo The Marketer @theothemarketer]

Update: this site had an impressions boom with the theme redesign when I took it over, then a “crash” (query parameter limitation?) and now upward trending with 2 months of high quality PR links and the usual citations.

The contractor says leads are slow this time of year (and this cycle of the economy), so I’m excited to see how this project is doing next spring.

[Theo The Marketer @theothemarketer]

Last week, I built a 60-page local SEO website with Cursor for a contractor in Kansas City. He’s already received 2 leads! (One was a $50,000+ job)

He pays me $1500/month, but I’m probably undercharging.

Here’s some stuff I did:

[Theo The Marketer @theothemarketer]

Any good ecommerce conferences coming up in the US?

[Theo The Marketer @theothemarketer]

p.s. before me, this contractor paid $20,000 to a digital marketing agency for a 7 page website, no links, no ads, and not a single lead 😭

He decided to work with me because one of his partners connected us (referrals!)

[Theo The Marketer @theothemarketer]

Last week, I built a 60-page local SEO website with Cursor for a contractor in Kansas City. He’s already received 2 leads! (One was a $50,000+ job)

He pays me $1500/month, but I’m probably undercharging.

Here’s some stuff I did:

[Theo The Marketer @theothemarketer]

Yesterday, I spent an additional $567 on links.

I also have $300/m budgeted for Google Ads, so my profit this month will be $233.

Follow me and soon you’ll see what those links were and how this site continues to grow 😎