Nic

[Nic @thepicnic_]

- What offer structure / funnel structure would you suggest for just starting out with ~$50k to start up the business?

- Do you fire the pixel on meta ads at [ 0.97$] LT purchase or at lead collection?

- how not to get meta account banned without selecting “financial services” special category?

[Nic @thepicnic_]

@dom_gag_96 Pizza 🍕

[Nic @thepicnic_]

I am Italian, unfortunately I checked it and the Truffle is found in an artificial farm, does not grow autonomously.

So there’s no real “adventure” angle here in this specific case.

Still, love your thesis as a general concept

I am a private equity associate, learned a lot from you and am trying to look at the investment world with these lens / concepts (natural monopoly, regulation as a barrier to entry, forced / state related revenue streams)

Once i find something interesting, for a 30 years old guy like me, think the 2 real options I have are either

#1
Raise capital by targeting HNWIs willing to invest ~€500k tickets, leveraging relationships I’ve built throughout my PE career, with the goal of raising €5–10m. Saw some former PE guys do this in italy (100m raised for roll up of pharmaices (genius move, pharmacies have easy cost / procurement synergies, are hyper fragmented sector, old owners, and regulation imposes 1 pharmacy every 3k people, so it is a fixed number. Once you own a big number, you have not more competition), €10m raised for roll up of NCCs (dont like this), €30m raised to roll up car wash (dont like this either, very capex intensive and difficult to do revenue synergy. Also no structural entry barriers)

#2
Or aim for something smaller using SMB debt: the question is how much leverage a bank would actually provide (3x EBITDA?). And whether I’d have the balls to put in a 200/300k equity ticket while supporting my small family and with the need to buy a house, or if I’d still need to raise some capital from friends

[Nic @thepicnic_]

@moneyfetishist @_stonehart @eachtras @grok which is the thread he is mentioning?

[Nic @thepicnic_]

Private Equity associate in Italy here, with wife working as a teacher and no parents money.

Hate the job, but need it to buy a house in a *safe* location in Milan to grow a family (500k price probably) and probably would need the job to pay for the mortgage. Trying to run a small business on the side for the last 1.5 years (basketball clothing), so far moderate success (60k revenue, 5k profit on the year). €300k saved. All my friends and wife’s friends are in Milan, cannot move from the city.

Feel stuck as I feel I will be forced for my whole life in an office with people I don’t like, just because I need the money. Not sure how to cope with this.

[Nic @thepicnic_]

@scalesurfer_ What strategy would you suggest to somebody starting out with ~100$ per day budget?

how many ad set / ads per CBO? how to handle testing from scratch without burning too much money?

[Nic @thepicnic_]

@DTCMidas How many ad set / ads maximum do you put in the CBO at 50$ ad spend?

[Nic @thepicnic_]

@holmisthename Playbook

[Nic @thepicnic_]

@MediaKing Is there a method you use to determine whether a lead is good? Maybe triggering the Meta pixel when they click on something, instead of when they subscribe? Or running him through a form?

[Nic @thepicnic_]

@holmisthename Thanks a lot

[Nic @thepicnic_]

@MikeyPesto Very low, thanks. I had a small similar newsletter (8k subs) in my country (Italy) in the past, had ~0.5$ per sub with 35-40% open rate

want to get started with a new one in a bigger city here

your work is really inspiring

[Nic @thepicnic_]

@EcomKostnchko_ Which 3PL do you use to manage a high number of SKUs? I recall your brand had this.

[Nic @thepicnic_]

@holmisthename @TimurNegru Know him pretty well :)

[Nic @thepicnic_]

@EcomKostnchko_ Any suggestions on how to learn?

[Nic @thepicnic_]

@SteezMayn @wearetheselect 🫡🫡 Will do thanks man

[Nic @thepicnic_]

@SteezMayn @wearetheselect you structure it the same way (one ad set per SKU, 5 ads each etc)? I also run a super small basketball brand following colty’s playbook while working full time, but I’m struggling to get CPA below $40 at 150$ spend per day

(I know it could be that designs are not good enough)