the don

slightly retarded

[the don @thepumpfather]

$UFD chart looks money dude

[the don @thepumpfather]

@ecomtalent So with the $100/month membership these opportunities are available? Let’s say like 1 month of going through the training hardcore everyday is a job opportunity realistic?

[the don @thepumpfather]

@ecomtalent How decent do these brands pay? Can I survive on the income?

[the don @thepumpfather]

@liambradshw I’m in the trenches spot rn

[the don @thepumpfather]

@ceodotmika Dang. Nice

[the don @thepumpfather]

@vivaangandhi_ Veo

[DTC Midas @DTCMidas]

This is our exact creative testing feedback loop that helped us generate new winners consistently.

Most brands test ads randomly and pray something works.

We turned it into a systematic process that eliminates guesswork.

Here’s our exact framework 👇

Weekly Creative Review Meeting

Every week, my team and I sit down and dissect every single ad we ran.

We start with the winners first.

For each winning creative, we analyze:

• Angle
• Hook (what stopped the scroll?)
• Promise
• Avatar (who exactly was this speaking to?)
• Awareness level
• Pacing (how fast/slow did we reveal information?)
• Desire
• Format (VSL, UGC, static, etc…)

Then we do the same thing with our losers (even more important, cause most likely you’ve more losers than winners)

The goal isn’t to celebrate wins or cry about losses.

It’s to understand WHY something worked or didn’t work.

We’re literally paying Meta to test our hypotheses and extract learnings.

The Iteration Process

Once we identify what made a creative win, we iterate:

For videos:
• Same video, new hooks
• Same script, different creators
• New winning hook + old winning video
• Same script, new B-roll

For statics:
• Same headline, new visuals
• Same visual, new headlines

How We Track Everything

We log every test in a spreadsheet with:

• Status
• Batch number
• Angle
• Hook
• Core desire
• Persona/avatar
• Format
• Testing hypothesis
• Results (high spend + good cpa, poor spend + good cpa, poor spend + poor cpa, good spend + poor cpa)

Why This Matters

The better you understand why people buy your product, the more money you make.

It sounds boring, but it’s necessary work.

Imagine doing this every week for a year.

You’ll develop such a deep understanding of your audience that you’ll never run out of winning concepts again.

That’s the difference between a 6 figs and a 7+ figs / month brand.

[the don @thepumpfather]

@JxrdanB_ On YouTube you posted that you don’t dropshipping and it doesn’t work anymore?

[the don @thepumpfather]

@Beaniecomm @007cryptojoner What course?

[the don @thepumpfather]

@supercollider_x @mattforney Did you get rich?

[the don @thepumpfather]

@neelyweely23 This Roy kid needs to drop this jeet out of the company. He looks gay

[the don @thepumpfather]

@reecebrah Makes sense never understood this

[the don @thepumpfather]

@calebcanales3 Do you think joining affiliate networks and running paid ads is a good intro into ecom?

[the don @thepumpfather]

@calebcanales3 Off topic but I’m looking into starting ecom, is running google ads for affiliate networks a good way to start?

[Reece @Reecebrah]

Nothing more c*cked than your wife being upset at you for spending money

You’re so incapable of providing

That spending a few grand puts her in survival mode

Either that or she dislikes you so much that you having fun annoys her

Either way your marriage is cooked.

[the don @thepumpfather]

@thmindustriesre Why did you stop ecom and go into real estate?

[the don @thepumpfather]

@liquidmills The youngest member of the reserve is tjr.

[Grant Lannin @retirementkeys]

There is genuinely zero competition to anything. It’s actually fucking hilarious

If you give even the slightest fuck about anything you’ll run laps. If you press the absolute tippy-tippy-top of ur toe to the gas the world just crumbles in front of u & gives u what u want. People astonished at how x,y,z was accomplished so “quickly”, u looking confused cuz u literally just stuck to something for longer than 2 weeks

I’m not even sure what ppl r afraid of. Nobody is paying attention anyway. Everyone doomscrolling & ego-protecting in the micro. “Sarah said this, john thinks this about me”. 99% are castrated to the drama / status of their immediate circle. This is a blessing for you. Pettiness will literally control & dictate them forever. There is no escape for them. And they don’t want to escape.

U get to the other side of things and ur like “that’s it? That was all there was?”

I think a part of u wants there to be more, so u create more in ur mind. U make the ad a big deal. U make the hire a big deal. U make the sales call a big deal. U WANT it to be a big deal because that’s more fun than admitting u actually don’t really give a fuck anyway & aren’t afriad of it being hard, but too easy

I hate “managing” because it’s too easy. I want to find product-market fit from absolute zero. I want to get a stranger to wire me $100k. The fun shit. “Building” is too easy. “Do x then do y!. “Yayyy! How fun!”.

Hard stuff is fun. Boring stuff is gay. And ur core problem is ur goals are actually easy & boring which is why u want to make them hard. Its not the goal u want, its the overcoming of a struggle being projected into a goal. And this is true whether its $1k/mo or $1m/mo. We want to target, attack, exhaust, recharge. Without that fundamental process/cycle the psyche deterioriates. With it, contentment is easy. Bur bcuz most wont pick a goal they target this onto themselves in the form of self-attack. Massive waste of time & energy at the absolute highest level. Nothing gayer than that

[Dr. Hadi H @Mr_HadiH]

You shouldn’t want to be famous.

You should want to get rich while still being relatively unknown.

Too much fame and you can’t live in peace.

But men nowadays want to be YouTubers not for the money but for the fame.

They’re incredibly stupid.

Fame is desired only by idiots.

[the don @thepumpfather]

@TheJSantiago 1 not even a question