Branding Lessons I've learnt from CCI
1. Visual Identity;
Whenever you see a design from CCI you know that the design is from them, they have intentionally carved out the elements of design that are now associated with them and that visual identity -
Thread 🧵
Masters in Public Policy and Administration — Honors student 🤭 (check the last slide 🙂↔️)
Bsc ✅ Masters ✅ PhD 🧑🏿🍳
God is good is an understatement. Thank you Jesus.
Our politicians don’t get shamed enough for bad behavior. When a politician steal and is tried and convicted, under no circumstances should he or she ever be allowed to rebrand.
Make that bad name stick to them like plague otherwise they’ll comeback to rule you again.
We often hear about the 1999 constitution and how it returned Nigeria to democracy. But what were the deals behind that return to democracy?
This is episode 11 of #powerandplunder. Don’t miss any episode from here on. Things are about to get really crazy.
Okay, I think it’s time I give a big shout out to my guys who have been working 15+ hours daily to make sure we get #powerandplunder out on time. Meet my senior video editor @thisismbg. He’s one of the editors behind the documentary channel.
And here’s @Soulz_Cut, the guy behind @SahelChronicles.
If videos are not ready on time, you now know who to hold responsible 😂.
So the Picture of Pastor Adeboye circulating online long ago as a protest against Jonathan was lie, it was a prayer walk of RCCG during Buhari’s Regime in 2020, omo some of you should seek forgiveness from God oo
The lies have gone on long enough. It stops now!!!
For far too long, Pastor E.A. Adeboye and The Redeemed Christian Church of God have been subjected to false narratives, deliberate misrepresentations, and misleading commentaries driven by personal interests and agenda setting.
I need Nigerians to understand you need to pay for things... Paying makes the market bigger and better…
For instance, if Nigerians massively adopted IROKO TV, it will still be here today employing thousands of Nigerians, they were one of the few brands that explored agency model, they had dedicated kiosk…
While I understand the nation is poor, but even people that can afford it still have this crooked mindset to bypass…
Great brands are built on three simple Principles:
Story, Purpose, and Action.
If your brand strategy is tight, the visual identity practically writes itself.
Here is how I used this exact framework to redesign the identity for Genix.
Thread🧵