We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.
@zackpeter I may be wrong but i think it was mentioned when someone is wrongly accused they should get attorneys fees... like the prevailing party would get fees and damages.. but they need to prove the initial statement was false and given that it is a high profile case made with malice
📊 Google just shared a new report on how people are using AI Mode in the US. 👇
Useful directional insights, yes. Complete market picture, no: The keyword data comes from sampled Google Trends data for AI Mode.
With that in mind, a few patterns worth paying attention to:
🔎 Searches are longer and more conversational.
The average AI Mode query is 3x the length of a traditional Search query. Keyword research now needs to be complemented with prompt, task, constraint and scenario research.
💬 Follow-up behavior matters.
Follow-up queries grew 40%+ on average per month. Brand visibility can't be analyzed only at the first prompt anymore: a brand might be mentioned, dropped, compared, misrepresented or never cited across the journey.
This means the unit of analysis is the journey, not the query.
🛍️ AI Mode is being used to decide, not only to discover.
* Which" queries grew 40% faster than AI Mode queries overall in the past six months.
* The top retail attributes people look for: price, location, color, brand, availability, size, material, style, type, quality.
This means Ecommerce AI Search optimization shouldn't be only about "more product content": it's accurate, complete, fresh and consistent product data across pages, structured data, feeds, variants, reviews and attributes.
📍 Local and availability intent is very visible.
Follow-up store queries include "near me", "in stock", "replacement parts", "car dealerships with financing".
AI systems need to understand location, inventory, services and constraints to satisfy these.
🧭 AI Mode is becoming a task layer, not only an answer layer.
Planning queries grew 80% faster than AI Mode queries overall. The opportunity is to be included in plans, shortlists, comparisons and workflows, not only ranked for individual queries.
👀 My takeaway:
Don't confuse Google's usage narrative with independent performance data. There's a behavioral shift and Google has every incentive to frame it favorably for its own ecosystem.
For SEOs and marketers, the practical next step isn't to replace SEO fundamentals. It's to expand how we research, optimize and measure:
✅ From keywords to prompts, tasks and constraints
✅ From rankings to presence, citations and representation accuracy
✅ From single queries to follow-up journeys
✅ From content-only optimization to entity, product, local and feed-level readiness
✅ From observed traffic to a more nuanced view of visibility and influence
AI Mode makes it increasingly risky to measure search visibility only through traditional rankings and clicks.
Read the full report in: https://t.co/JeBmLePG7Q
Sundar Pichai on the Hard Fork podcast about the change to the search bar, the seamless transition to AI Mode and if links are going away -> Question: Another thing that got a lot of attention this week was the change that you made to the search bar and the front door of Google — the biggest change in 25 years. I think that a lot of people expect, at some point, that the classic web-search interface will go away, the 10-blue links maybe go away, and you just have this AI Mode as the default. But you haven’t done that yet. There is a lot of integration, but you still can get the 10-blue links if you want them. Do you think that goes away at any point? That you rip the Band-Aid off and go full AI Mode?
Sundar: "You are seeing us evolve the product, and you will continue to see it be methodical. We didn’t have an A.I. Mode a year ago, but now a lot of people are experiencing it. We have made it more seamless to go there than before. It’s a continuum, but sources and links will always be there as part of it." https://t.co/5NQCs5CbWu
For a long time great SEO could beat bigger brands, in this example a company in the coloring pages space beat Crayola. Nick Leroy laid out a great example of how that is changing, algorithms change, our memories of brands we trust doesn't.
He said "Search Fragmented. Brand Didn’t." and that one hit. Great read here.
https://t.co/Fv1aMRwUdS
@mr_tashiduncan What if.... her mom appears because she (Rue) does die, like at her funeral.. and the other images are the what if she had made better decisions..
There's a status code that doesn't exist in the official HTTP spec, your SEO tools don't surface it, and it may be quietly making your content invisible to ChatGPT and Perplexity.
Not underperforming. Invisible.
We've been seeing a clear pattern in our AI Search Pilot work and when we dug into the data with the team at Profound across 700K pages, the numbers were hard to ignore.
The fix isn't complicated. But you have to know what you're looking for first.
AI Search has a prerequisite layer that most SEOs have never thought about. Visibility isn't possible without eligibility.
The full breakdown, what's happening, why it's happening, and what to do about it, is in my new post 👇🏾
https://t.co/GWGRvxYeku