Most companies don't have a design problem. They have a consistency problem.
Four logo versions. A deck that argues with the website. A font someone picked because they liked it. Nobody notices one. Everybody feels all of them at once.
Your brand isn't the logo or the hero shot. It's what happens when no one's watching. The follow-up email. The invoice. How you answer when something goes wrong.
Anybody looks good in the posed shot. Trust is built off camera.
If you've got a rebrand or a raise coming, that's the work I do. No pitch, happy to take a look. Where does your brand feel least consistent right now?
A $4M firm walked into a deal looking like a $400K one.
They didn't lose on the work. They lost on the walls. Three logos, a mismatched proposal, a tagline that argued with itself.
The more put-together brand won. It always does.
A campaign I designed raised $3.5M. It wasn't the art.
A five-figure donor reads your brand before they read a word. We didn't make it prettier. We made it consistent across every touchpoint.
That was the whole thing.
#SantanaThrasybule#branding
We design brand identities that create recognition. Let’s associate imagery, tone of voice, social media presence and customer relationships in a consistent way. Click the link (below) and schedule your FREE strategy session today!
https://t.co/0Y8THJpfPi
We design brand identities that increase the amount of respect and loyalty customers have for your brand. Let’s associate belief that you can deliver on your promises. Click the link (below) and schedule your FREE strategy session today!
https://t.co/0Y8THJpNEQ
We design brand identities that promote continued customer engagement
and purchasing. Let’s associate positive feelings toward your brand. Click the link and schedule your FREE strategy session today! https://t.co/0Y8THJpNEQ
“I’ve contracted to work with a graphic designer; how do I know where they’re drawing inspiration from?”
We’ve dedicated over 15 years of creating brand identities. Currently, we’re offering a 15mins #Branding Strategy Session! click the link in the comments to schedule today.
Creating knowledge without sharing it is elitism.
Sharing knowledge without creating it is marketing.
Creating knowledge for the purpose of sharing it is thought leadership.
#SaturdayThoughts