therealvidale

tradfi / lfc / nft art collector / ldn / co-founder of @money_clicc

[Rekt Brands @RektBrands]

Rekt Brands Inc. announces $REKT Purchase Program.

As part of our continued commitment to supporting the success of $REKT, we are excited to share that 10% of all future revenue generated by @RektBrands will be allocated to purchasing @RektCoin for the Rekt Brands treasury.

This purchase commitment aligns with our upcoming expansion beyond crypto communities into rapid traditional retail distribution and mainstream consumer markets.

[OSF @osf_rekt]

Hey @EricTrump hope you’re having a nice day.

8 months ago I sent the @worldlibertyfi wallet $10k in $REKT. Today it is worth almost $60k.

We are a crypto beverage brand built on Ethereum.

Just wanted to let you know, cheers.

[OSF @osf_rekt]

$REKT, the first ever "brand coin".

Obviously I have been making a lot of noise about REKT over the past few days. One of the most common questions I have received is:

WTF is $REKT and how does it relate to @RektBrands, @RektDrinks etc?

I will do my best to offer my perspective of “why $REKT?”.

Forewarning - this is a reasonably lengthy read and if you are completely new to REKT you will need to read the whole thing as the story is relevant. If you can’t be bothered to read it all that’s fine because our goal is primarily to attract those who see and believe in the longer-term vision.

Background & Timeline

Rektguy NFTs — We started with an experimental FREE mint of 8,814 NFTs in May 2022. Zero proceeds and zero roadmap.

Community Growth — We formed an extremely strong community because:
- We weren’t extractive and acted with genuine intent.
- Everyone in crypto (and life) can relate to being "rekt".
- It launched just before a brutal bear market, which made the theme extra relatable.

From Meme to Brand — In summer 2023, we saw potential to scale “REKT” beyond NFTs. The logo (my handwriting) felt very brandable. We chose drinks as our physical product—mass marketable, and on-brand with Rektguy holding one. The drinks are simply flavoured sparkling water; zero alcohol, zero caffeine and less than 5g of sugar per can. The idea is you can drink something healthy while actually looking/feeling cool.

Drink #1 — After some early 2024 hiccups, we manufactured 10k drinks for our IRL events. Feedback was unexpectedly great. We knew we had something special.

Web3 Integration — We flipped the token model: instead of on-chain engagement, we rewarded off-chain actions (buying drinks). Unlike other consume-to-earn models, we had a die-hard community ready to engage.

Equity Drop — In April 2024, we gave 10% of Rekt Brands Inc., the parent company that owns Rekt Drinks, to Rektguy NFT holders (5% claimed), using a Reg-CF-compliant structure. No promises were ever made around NFTs. This was about aligning community and company for real.

First Big Launch — We manufactured 250k drinks, putting 222k up for sale in Oct 2024. The US supply sold out in 4 hours, global supply was gone in 44 hours across 32 countries. Our numbers beat major UK sparkling water brands for daily volume in major retailers. Even if short-lived, it proved a point: web3 can scale IRL.

Capital Raise — In Nov 2024, we raised $1.5M via a SAFE from angels and friends—no VCs—to keep things community-first. People backed the vision (or just us) and believed in the chaos.

$REKT Token — Also in Nov 2024, we launched @RektCoin as a no-vesting memecoin airdrop to NFT holders, social questers, drink buyers, and the team. 39.2% was held for future rewards. FDV peaked at $130M, then dipped to $13M by March 2025 in line with the market.

Buyback — In April 2025, Rekt Brands Inc. bought $100k of $REKT at ~$20M FDV, believing it was undervalued using profits generated from the sale of Rekt Drinks. The flywheel had started.

Drop #2 — May 2025: we launched 223k drinks with @AbstractChain. Buyers earned $REKT and Abstract XP. The entire supply sold out in just 40 minutes worldwide. Rekt Brands Inc purchased an additional $100k in $REKT at an FDV of approximately $60m, still believing the token was undervalued.

This brings us to the present day, with the token sitting at an FDV of about $90m, with the $REKT airdrop from the Abstract collab having completed.

WTF is a Brand Coin?

While $REKT is a memecoin, if you have spent a lot of time in memecoins you will know that the term is actually rather broad. There are internet memes such as $PEPE, there are celebrity coins such as $TRUMP, there are culture coins such as $MOG, etc etc. These all fall into the category of a memecoin, and the common denominator for the most successful coins is that they are relatable and something a large group of people identify with. I feel BOTH of these points describe the feelings of our community to the concept of REKT.

However, REKT is not a concept that fits into any of the former sub-categories. @RektBrands is a brand that encompasses a range of ideologies including aggressive risk taking, degeneracy and the ability to survive even when you’re down bad. @RektDrinks are the tangible engine to the brand, but like Red Bull or Monster Energy, REKT is more than just a drinks company, it’s a way of life.

Now, let’s say you’re a fan of an upcoming brand (in any industry), you probably buy a lot of their products and express some loyalty to them, and are rooting for them to make it big. One day you will boast about how you “found them first”. However, beyond bragging rights, you have nothing to really show for your vision.

Now, imagine that this brand had an official coin. The coin does not own any of the IP or technically benefit from any of the company’s revenues unless the company decided to buyback the coin like Rekt Brands has, however, it is an asset that appreciates in price due to speculation, attention and an improving sentiment for the company it references. It is not a security or a financial instrument, it has no inherent value, yet its price moves up as the company expands and gains success.

Now as the brand succeeds, you can show off how early you were, how much you supported and believed in the vision. Additionally, as the brand succeeds and the brand coins price increases, not only did the brand and its shareholders win, you won too. The brand also has a mechanism to easily track who believed and followed them, who supported at every opportunity.

This is, what I am officially classifying as a “brand coin”. A brand coin is a token for supporters of a brand; it’s for fans who may not have the opportunity or capital to invest in a private seed round, but should be rewarded for their loyalty and playing an instrumental part in a brand’s success.

And this is exactly what $REKT is.

Does $REKT own the Rekt IP? No. Does $REKT earn revenues from @RektDrinks sales? Not strictly. Does $REKT share company profits with its holders? No. However, if @RektBrands and @RektDrinks becomes a globally recognised brand, will $REKT appreciate in price? The answer is almost certainly yes, not to mention Rekt Brands Inc. has also been repurchasing $REKT from drinks revenues.

Final Thoughts

If you have made it this far then you are my target audience. If you are bored of punting around mindless memecoins of random animals and are looking for something with a real story, I think $REKT is extremely exciting. We are not the first “consume to earn” project, however, I do think we are onto something and the numbers speak for themselves. I believe this is a cool opportunity to buy into an underdog story, and I am certainly all in on everything REKT. It’s important to understand how much people truly resonate with the word REKT and our goal is to make it a global brand. I believe we are already the most recognised “REKT” project within crypto, and our recent purchase of rekt dot com will also put us in pole position outside of web3. @iliketabz and I generally try to practice modesty, but just this once we will confess that we set ourselves extremely high standards in life and have serially achieved them; REKT will be no different.

[OSF @osf_rekt]

a long message to my followers

i started this account in march 2021 which is right around the time i first entered crypto

since then i've acquired a reasonable following i think for a few different reasons...started out by collecting NFTs, then creating NFTs, trading liquid crypto and of course the whole REKT journey.

in the last 6 months it has become increasingly apparent to me that the biggest opportunity i have right now is REKT. we have been working on A LOT in the background, and the continued fast sellouts is starting to show proof of this crazy idea we had 2 years ago.

by my own personal standards i'm really happy with the general success ive had in investing and trading in crypto, and i continue to think there is a big opportunity there.

however, it is clear to me that the highest EV situation for myself is truly going all in on REKT, and that's not just in terms of time spent, but also in terms of things i tweet and post about. consequently, i will rarely be tweeting about other tickers or projects from this account, if at all, and i will spend the vast majority of my time talking about REKT.

with all the random things i've done with my life in the last 15 years, i do believe i am first and foremost a trader and i will never stop trading, because it's just something that is built within me. however i will be spending significantly less time on it (i already am organically tbh). maybe one day i will have an alt account to post about ideas, tickers etc, but the only market thoughts from this account will be at a macro or majors level.

people are wired in different ways. i feel like many people on CT are wired to make as much money as they can...once you get rich it just becomes a computer game to see how high you can get that number up. that is not me and i have zero interest in having "the highest pnl" or w/e, it's not something i find particularly rewarding.

upon spending time to assess myself i realised that my past history generally shows that once i feel like i've done well at something, i want to embark on a new challenge, ideally something i've never done before and something that is a tall order, and then complete that goal (ideally in an underdog setting, otherwise it's not fun).

it is clear as day to me that challenge is currently everything we have going on with @RektBrands, deep down in my ballz i do believe we have what it takes to turn this into a global brand both in and outside of crypto, and i think the consumer crypto mechanics we have developed are very interesting and can serve as a playbook for others in the future.

i know stuff like this has been tried and tested and failed in the past, but we are gonna make this one work (we already are), and i am not someone to just stop at failure and i think my history in this space has proven that.

i'm aware it might mean some people unfollow me or don't care or w/e and that's fine, this is just the next step in this journey.

for me, now, it's time to go all in on $REKT.

cheers

[Rekt Coin @RektCoin]

Hey @aixbt_agent we appreciate all your analysis on $REKT, but we just wanted to let you know we ain't gettin out of bed for just a few hundred mil mkt cap, and we think you know that too.

[Rekt Coin @RektCoin]

Looks like Trump has a limit order set on $REKT (real).

[OSF @osf_rekt]

3 years ago I was bored on the day job and drew this random thing on my notepad.

This ended up being the first ever Rektguy.

Honestly had no idea what Rekt would turn into over the next three years.

Crazy.

[Rekt Coin @RektCoin]

ppl who held their airdrop rn

[Rekt Coin @RektCoin]

$REKT is now live!

CA: 0xdd3b11ef34cd511a2da159034a05fcb94d806686

website: https://t.co/B8lT2sdjC0

claim: https://t.co/qeunItI7rY (ends 10AM UTC 23rd December 2024)

buy dex: https://t.co/5y2gk6K1nl

buy cex: https://t.co/bU6vJMT832

chart: https://t.co/aolU0APRaq

coingecko: https://t.co/rnqlPXzpNc

NFTs: https://t.co/bCvtMqHEfO

[mark carlaw @markcarlaw]

Could not be more spot on 🏴󠁧󠁢󠁥󠁮󠁧󠁿

[OSF @osf_rekt]

PD5 Update:

Mint is planned for tomorrow.

Please check the following link to see if the number of mints for you look correct: https://t.co/pFjJYA9wwq

If there are any issues, please raise a support ticket in our https://t.co/gKBS4Ie3c9

Please don’t waste our time with fake requests, we will be asking you to prove wallet ownership for every request.

If something is not as you expect we need to know by 10PM GMT after which the list will be final.

Mint is still planned for tomorrow, will communicate timings soon but AL mint will be open for 24H.

Cheers.

[OSF @osf_rekt]

https://t.co/XyCZcTdkDA

[OSF @osf_rekt]

Professional Degen 5 - EARY MINT DETAILS:

1. FREE MINT

2. I'm still figuring out supply

3. Everything will be via allowlist

4. Owning some NFTs will guarantee you a mint or more (think people figured it out but will confirm soon)

5. Anyone who has won our daily meme competition will get 1 mint per win (will stack up until the mint date)

6. Some mints will be granted to those who have been particularly helpful in the REKT community (mods, daily commentary writers etc)

7. Some of the supply will be an "ecosystem raffle" - this will include holders of @rektguyNFT, @TABZ_NFT, @DegenzNFT (Degenz Code, Degenz, Re-Genz), OSF ART etc.

8. Some of the supply will be a "public raffle" - I will pick a bunch of different communities and add them. Think this is the best way to prevent bots but I wanna include some low floor price NFTs so it's not just a whale thing - open to suggestions there.

More info in due course.

[bern @berndawgler]

If I were an upcoming artist or heavy collector, I would definitely want to be involved in @money_clicc.

I paperhanded my pass long long ago, but remain there as Court Jester.

The level of art related discussions that happen in this discord is insane. The level of artists and collectors is insane. These are many of the absolute top people in the digital art space.

Artists can get their work in front of top collectors, and top collectors can connect with new and upcoming AND already legendary artists.

Pretty impressive what OG and UNC have built here.

[Joseph @JosephA140]

I've been anonymous for 7 years.

My real name is Joseph Ayoub, I was the Crypto Research Lead @Citi

I quit to build the future of Crypto x AI

Welcome to @rug_ai

[452b @0x_452b]

🚨 RESERVE DROP REVEAL!!! 🚨

@neurocolor x @money_clicc present:

Tyger Bubblegum

Edition size: 25
Price: 0.2469
Mint Date: 10/3
Availability: clicc familia holders only

💰🧠❌👁️💤
🐅❌💤

[therealvidale @therealvidale]

@money_clicc @neurocolor big money moves 🫶🏽🙏🏽

[452b @0x_452b]

🚨ARTIST ANNOUNCEMENT🚨

Coming this September to the @money_clicc reserve:

@neurocolor

💰❌💤