The Reina_Onigege igbalode

I write the things people feel but can't say 🌸
Femtech + Wellness copywriter | Storyteller
Words that stay with you long after you've read them
Let's talk 📩

[The Reina_Onigege igbalode @thereinawrites]

I help wellness & femtech brands turn website traffic into paying customers.

If your site gets visitors but conversions are low, your copy is the problem.

DM me "AUDIT" for a free homepage review (limited spots).

Let's fix what's costing you sales.

[The Reina_Onigege igbalode @thereinawrites]

July is for choosing yourself.
Without apology. Without explanation.
Let's go.
Welcome to the second half of the year.
Cheers 🍻

[The Reina_Onigege igbalode @thereinawrites]

List of things we will not be doing in July.

[The Reina_Onigege igbalode @thereinawrites]

8. Staying somewhere just because you've already invested time.

Sunk cost is not a reason to stay.
It's a reason to finally leave.

[The Reina_Onigege igbalode @thereinawrites]

For Matipa — desperation to be Mrs Gomora.
For Lindani — desperation for a good life and wealth.

People like Jonasi don't fall in love.
They feed on desperation.

Before you can be used by anyone, they must have first seen how desperate you are.

[The Reina_Onigege igbalode @thereinawrites]

After watching The Polygamist series,
there's one thing I noticed that tied all the women together.

[The Reina_Onigege igbalode @thereinawrites]

What Ties Them Together
Desperation.
That's the one thing Jonasi fed on.
That's what he saw in all his victims.

For Joyce — desperation to keep her home and her social reputation.
For Essie — desperation to leave the ghetto and have a good life.

[The Reina_Onigege igbalode @thereinawrites]

It's going to be alright.
Maybe not today.
Maybe not tomorrow.
Maybe not next week.
But everything is going to be just fine.

[The Reina_Onigege igbalode @thereinawrites]

It can change how you love, work, build, and let go.
And sometimes, growth begins the moment you stop paying for a ticket you've already used.

See ya.

[The Reina_Onigege igbalode @thereinawrites]

I stayed longer than I should have.
Not because it was working.
Not because I was happy.
But because I had already invested so much. Time. Energy. Hope.
And walking away felt like throwing it all away.

[The Reina_Onigege igbalode @thereinawrites]

Sunk Cost Fallacy is the tendency to continue a course of action because of previously invested resources, even when the current evidence suggests walking away may be the better option.
Understanding it won't just change how you think.