Multiple #TIFF23 titles took home @filmindependent#SpiritAwards last night, including Cord Jefferson’s AMERICAN FICTION, Alexander Payne’s THE HOLDOVERS, Kaouther Ben Hania’s FOUR DAUGHTERS, and Justine Triet’s ANATOMY OF A FALL. https://t.co/pYgb7apMhF
Gonna put it out there that the @PopTartsBowl might be the most effective use of sponsorship dollars to drive organic content and earned media that I have ever seen.
I want to make sure I’m understanding this right:
A person dressed like a pop tart was lowered into a fake toaster, which then produced an edible pop tart of the same size, which was then eaten by people, all to celebrate the victory of Kansas State over North Carolina State?
“The studios want to capitalize on Barbie’s success, Lemon. Lily Collins will star as Polly Pocket in a Lena Dunham movie. Taika Waititi is making a Furby film with Ansel Elgort. We’ve got Werner Herzog directing a Street Sharks movie. Nobody even knows what that is, Lemon.”