2026's Best Music Marketing Campaigns: Part 3
From flower shop pop-ups to TikTok call-ins, the two-month campaign behind "The Romantic" pulled in 3 billion impressions.
[CAMPAIGN TIMELINE]
The Results
"The Romantic" pulled more than 3 billion impressions across broadcast, radio, social and digital. iHeart and TikTok called it "a new blueprint for artist launches."
The chart numbers backed it up:
Every song on the album charted on both the US and Global Top 100 streaming charts
"Risk It All" hit No. 1 streaming in the US for the week
"I Just Might" spent three non-consecutive weeks at No. 1 on the Hot 100
The album opened at No. 1 on the Billboard 200, Mars' first time hitting No. 1 there
https://t.co/Us9FRaHuxV
Joyeux 1er septembre aux fans de PLL et aux fans de PLL seulement, cette nuit, il y a 17 ans, Alison Dilaurentis a disparu après avoir passé la nuit la plus longue du monde