the soft lab

home of soft top co. + not too soft.
two brands. different moods.
one soft lab.

[the soft lab @thesoftlab]

welcome to the soft lab 🌙
a studio for experiments in softness — clothes, ideas, moods, and other curiosities.

✨ home to:
soft top co.
soft serve supply.
not too soft.

[the soft lab @thesoftlab]

Introducing the H.O.E. Bag because sometimes we need a bag that Handles Our Everything!
Get yours here -> https://t.co/jNyToLqYTT

[the soft lab @thesoftlab]

END OF SUMMER SALE. 25% OFF EVERYTHING.
-> https://t.co/DBzSHo3w5L

[the soft lab @thesoftlab]

cat mom energy. no explanation needed. 🐈✨ — get yours here!
🛒: https://t.co/vpAlUbycdy

[the soft lab @thesoftlab]

not today. my dog said no 🐕 — get yours in here!
🛒: https://t.co/qVqjVyev1i

[the soft lab @thesoftlab]

🖤 soft words, soft layers.
the “talk soft to me@ crewneck — built for quiet days, gentle movement, and showing up exactly as you are.
🛒 get yours here: https://t.co/Azxd9o7VLK

[the soft lab @thesoftlab]

🖤 part iii — the unfolding.
the comfort collection is here.

sweeter, jackets, sweats, layers — everything you need to stay warm.
🛒 shop the collection: https://t.co/XKQ871XeRo

[the soft lab @thesoftlab]

🖤 soft threads for soft hearts.
the healing tee is here.
🛒 get yours: https://t.co/Tv5ajHrwgn

[the soft lab @thesoftlab]

🖤 our best seller for a reason
easy to throw on, easy to move in — perfect for layering, lounging, or lifting.
the kind of piece you reach for without thinking (and somehow never want to take off).
🛒 get yours: https://t.co/9XmgTYWyop

[the soft lab @thesoftlab]

🖤 soft energy, structured fit.
a boxy, raw-edge tee built for comfort and intention — crafted from premium cotton with a non-shrink finish.
join the club.
🛒 tap to shop: https://t.co/tjbUZwDxjH

[the soft lab @thesoftlab]

🍓 dallas, but make it delulu confident.
“confidence on max, culture on mute.” 😌

rep your city (or drag it lovingly) — more locations now live in the shop.
which one are you claiming? 👀✨
🛒 get yours: https://t.co/1pad5AVcbn

[the soft lab @thesoftlab]

🍓 eco-friendly, rage-friendly, holds 30lbs of produce and resentment.
this bag holds:
🧃 snacks
🧠 intrusive thoughts
🔥 the downfall of billionaires

🛒 get the bag: https://t.co/YqI0OQSEMn

[the soft lab @thesoftlab]

🖤 not just a message — a daily practice.
printed on a heavyweight, premium tee that moves with you though every version of yourself.
🛒 get yours here: https://t.co/3FDSrmcikF

[the soft lab @thesoftlab]

🖤 for the ones doing the quiet work.
the healing era tee — crafted with intention, printed with eco-friendly, water-based inks, and made to last.
🛒 shop collection: https://t.co/Tv5ajHrwgn

[the soft lab @thesoftlab]

🍓 certified bad decision enthusiast™
because if it’s wrong, at least it’s aesthetic 💅
🛒 shop the sweatshirt → https://t.co/leibvMHKij

[the soft lab @thesoftlab]

🖤 the kind of piece that makes cold mornings feel easy.
the stc. polo sweatshirt — structured, soft, and built for the season ahead.
🛒 shop the collection: https://t.co/JWXy83p3Ef

[the soft lab @thesoftlab]

🍓 for the ones who are both dramatic and self-aware 🛼
the gay and going through it tee is back in stock — soft cotton, louder energy 🌈
🛒 shop the tee: https://t.co/RxFaYKRVVr

[the soft lab @thesoftlab]

🖤 for mornings that turn into moments.
built to move softly, stay sharp, and last longer than the trend…
🛒 shop the polo: https://t.co/360R2Ed8j9

[the soft lab @thesoftlab]

🍓 haunt you later — for the ones who ghost, vibe, and spin through their feelings 👻🎧
your new fave spooky-season sweatshirt just dropped.
🛒 shop merch: https://t.co/UGsMZ1DCL8

[the soft lab @thesoftlab]

🍓 currently everything — for the ones feeling all of it at once.
perfect for meltdown days, lowercase moods, and certified feelers everywhere 🌀
shop the tee that says what your group chat can’t.
🛒 shop the tee: https://t.co/nDteqnfU4S

[the soft lab @thesoftlab]

🖤 soft energy club — member.
a boxy cut that drapes just right. raw edges. non-shrink cotton.
made to feel easy every time you wear it.
🛒 shop the staple: https://t.co/zNefVKECXA