Story Engine

People aren't born to understand strategic planning, marketing, or branding. People are born to understand story.

[Story Engine @thestoryengine]

We love working with neighbourhoods, cities, and states - to help them uncover what makes them different and to use that story to build a disciplined economic strategy. Why?

https://t.co/lbbsExQtnN

[Todd Babiak @babiak]

Foreign-funded or not, the campaigns against the oil sands were only successful because Albertans and Canadians didn't do their jobs. If you don't tell your story, someone will do it for you — every time.

[Strong Towns @StrongTowns]

That crumbling parking lot on the most valuable land in your downtown isn't just sitting vacant because the developer's lazy. The real reason has to do with the way your town does property taxes—and if you want that land put to good use, you can help. https://t.co/3z0QGh4iuT

[SingularityU Canada @SingularityUCan]

Check out @makeitYEG from @EEDC. It's an award-winning open project platform that showcases the work of engaged citizens who are shaping #Edmonton - https://t.co/IGduN9gk6D - #sponsor #YEG #innovation

[Story Engine @thestoryengine]

Uncover what makes you different, not the same, and make it the core of everything. https://t.co/vWU7HfzKRA

[Don Iveson @doniveson]

Proud that #YEG has been named “Best Canadian City for Youth to Work"!
Our ranking as #1 is well-deserved recognition after many yrs of city building. Let’s keep up the good work & continue to be intentional about planning for generations to come.
https://t.co/qvvNJAna1p

[Strong Towns @StrongTowns]

Perhaps no city in America is more synonymous with the dangers of top down development than Flint. That's why we particularly love this story from @CivilEats about how the people are putting their faith back in bottom up, local solutions as they rebuild. https://t.co/5K5ns4r1cg

[Story Engine @thestoryengine]

It’s about uncovering what is already there but we fail to notice, all our hidden strengths. Then we turn it up. https://t.co/Cjg2hkelP4

[City Nation Place @citynationplace]

Good to see an interview with @babiak who is one of the most innovative thinkers around place branding

[Story Engine @thestoryengine]

The Place Brand Observer interviewed @babiak about how we use narrative for strategy. Pour a mulled 🍷 and pull on your reading socks. https://t.co/op7Xx4OW9c

[Ryan Reynolds @VancityReynolds]

My secret is now Cage-Free.

[Story Engine @thestoryengine]

The ads say nothing about the culture or uniqueness of the city (rankings are mostly silly), but Calgary is smart to spend money on this. In a time of economic and spiritual trouble, you have to invite talented people to be part of what comes next.

[Story Engine @thestoryengine]

For organizations and governments that feel most comfortable hiring one of the “big agencies” for brand work... this should ruin your sleep. https://t.co/pKZzBjSiiX

[Story Engine @thestoryengine]

On place-branding: compare a new logo to Gritty, as a way to encapsulate the culture of Philadelphia.

[Gritty @GrittyNHL]

@TIME

[Story Engine @thestoryengine]

So happy to see our smart friend @peterkentie win global place brand of the year for @eindhoven365 at #CNP18.

[Story Engine @thestoryengine]

Really impressed with @greatermsp and its honest, clever strategy to attract talent and investment. Know your people and make them feel welcome. #cnp18

[Story Engine @thestoryengine]

@claybas @citynationplace We sent you a DM, Clayton. Hope you’re having fun here at the event.

[Story Engine @thestoryengine]

🚀 We’re in London at the splendid @citynationplace conference to tell our friends and colleagues in #placebranding about https://t.co/lbbsExySwf.

[Story Engine @thestoryengine]

The Royal Docks, a massive regeneration project in London, is an inspiration for all the “impossible to develop” waterfront places in North America. It won’t look like this for long...

[Story Engine @thestoryengine]

Are you a university, a hospital, an NGO, a a charity, a start-up? That is, a fundraiser?

We get it.
https://t.co/qz5MMayYJA