UNDERDAYS

Life isn’t always comfortable, but your underwear should be. Available in XS-2XL.

[1800DTC @1800DTC]

Incredibly insights Under The Hood w Amelie & Oria of @theunderdays 💙⚡️

We dive into:

💪 Quitting jobs
💸 Bootstrapping
🩲 Referrals
🤳UGC
🆙 Bundles
🗂 Stack (including @goprediko @geneva & @ReferralCandy)
🐾Roadmap
🗝 Key to success

https://t.co/hVQadsHawF

[TheFutureLaboratory @TheFutureLab]

Challenging the legacy lingerie market, Underdays prioritises comfort and functionality in its designs, which are inspired by 1990s ad campaigns : https://t.co/dCJoNCqL9S

#Underwear #Campaign #Advertising

[TheIndustry.fashion & TheIndustry.beauty @theindustryfash]

Two ex-Farfetch employees, Oria Mackenzie and Amelie Salas, are launching a new women’s underwear brand on 15 December called Underdays, in reaction to their dissatisfaction towards the offerings of the underwear industry.

#fashionnews #underdays

https://t.co/DUSiNUCODN

[WWD @wwd]

Oria Mackenzie and Amy Tschenett are debuting Underdays in London, with a mission to marry playful branding, accessible price points and designs that serve women's daily needs. https://t.co/68ykL3g9zJ

[SHOWstudio @SHOWstudio]

"Our mission is to help women rewrite sexiness on their own terms."

The new brand @theunderdays created by Oria Mackenzie and Amelie Salas proposes undies for the modern wearer which defy the male gaze.

https://t.co/lEphtm32nS