The Viral App

UGC engines for consumer apps
2.5B views · 60+ apps · Cal AI, Invoice Fly, Hevy
Founders @lucaspatiri_ @tomas_boismene
Audit ↓

[The Viral App @theviralapp]

The Viral App Surpasses 2.5 Billion Organic Views for Mobile App Clients https://t.co/AULxWDG32C

[The Viral App @theviralapp]

@tomas_boismene bro's a national treasure

[Toto 🇦🇷 @tomas_boismene]

I am an industrial engineer running a UGC agency.

That reads like a mismatch until you look at what a UGC campaign actually is: a production line shipping thousands of units a month, with no measurement system attached to it.

So we built one.

Over the last four months, we tracked 32.564 creatives across +20 clients and had a model watch every video and score it on 21 creative dimensions. Format, tone, story arc, hook type, what second the product appears, all of it. Then we asked which of those actually separates a winner from a loser.

Most of what we believed going in was wrong. Including things I have seen repeated in every UGC playbook on this site.

Over the next five weeks, I am publishing all of it right here. Free

Chapter 1 drops tomorrow, and it is the one that reorganized how we run every campaign. We found the single biggest lever in a UGC program, and it is not the creative.

Credentials, since you should ask.

I run UGC at @theviralapp. I have run campaigns for Cal AI,Tiimo, Kraken and Stimuler. 1.5B views. +40M in added MRR

[Lucas Patiri @lucaspatiri_]

I scaled 30+ apps to $100K MRR with zero ad spend. 2.5 billion views generated. $1-2 CPM on average.

I'm finally dropping the full Viral Growth Playbook. 36 pages. Every step, every price, every tool + viral formats, hooks, creator ops and the 90-day roadmap. With case studies.

Lowkey scared to drop this because it's literally what clients pay us $5K-$20K/month for.

Reply "PLAYBOOK" and I'll DM it to you.

Must be following so I can DM.

[The Viral App @theviralapp]

The Viral App Surpasses 2.5 Billion Organic Views for Mobile App Clients https://t.co/AULxWDG32C

[UGC Agent @theugcagent]

@lucaspatiri_ @theviralapp Full case study:
https://t.co/A686GO49AQ