Robyn | Duchess of The Order of Copy & Strategy

Inquisitively obsessed in writing copy that makes people buy🍀
GTM strategy • Content • Brand messaging
Creator of The Brand Saga Series | I write books too!✨

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

I figured I needed to do a reintroduction. Hi and welcome, here are some fun facts about me:
1. My name is Tabitha. Robyn is my work name
2. I write copy, books
3. I’m a longtime anime girlie. I love Demon Slayer & AOT
4. I speak English, Portuguese, Yoruba
5. I’m a leftie…

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

Proud to say I worked on these projects. Every concept here, the strategy, words, design direction started as an idea in my head and turned into something people can see, read, and connect with.

Ps: If you need…See more

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@MrGeorge_K Hope you’re feeling better now? Take care

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

You can’t persuade someone into wanting something they don’t understand.

But persuasion doesn’t mean treating your audience like they’re dumb, either.

There’s a thin line between making something easier to understand and talking down to the person you’re trying to sell to.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

You can’t persuade someone into wanting something they don’t understand.

But persuasion doesn’t mean treating your audience like they’re dumb, either.

There’s a thin line between making something easier to understand and talking down to the person you’re trying to sell to.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

1/ I’ve always wanted to learn how to do my makeup myself.
Nothing too complicated. Just enough to know what I’m doing with a little makeup and still look the way I want to.

But skincare?

That’s an entirely different conversation.

So I dug deep in my brain and made smth…🧵

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@MrGeorge_K Most times when I’m at that point, I sometimes doom scroll to take a break. I already know my brain is at a limit for the time being. So I check out other works for inspo, watch those funny dog dances on TikTok and touch grass.
Sometimes you just need to take a breather.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@jojothickums__ Please let me know when they give you time so I’ll know too 😭

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@SandrineZambou Yesssss!🔥🔥
(Shot you a dm by the way)

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@Jayasundar_ Honestly, I'd spend as much time joining relevant conversations as creating your own posts. Find where your target audience is already talking, add something useful, share your perspective and build relationships. Don't just try to get seen. Give people a reason to remember you🧡

[thedescendant ☄️ @thedescendant07]

I need help with paying my rent soon. It's been really crazy but I believe anything can happen. Account details: 1623641199
Bank: Access Bank Name: Abdulhakeem Olamide. God bless you ♥️
I am also a skilled visual designer available for gigs/jobs - [https://t.co/aoy3NyHtSm]

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@heywayfinder @braunprinz and what would make them pay for a solution? You content/ distribution should help people understand the problem the product solves and give them a reason to want it.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@heywayfinder @braunprinz I agree with getting distribution started before launch. I think the interesting part is making sure the content does more than generate attention. Then understanding the audience is just as important as getting visibility. Who are you attracting, what problem brought them there,

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@tomsheffie @0xVibly That way, people get interested in the problem before you introduce them to the product.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@tomsheffie @0xVibly Welp, that’s tough. I checked looply, very awesome. You could build more visibility around the buying signals themselves

Basically, create conversations around what businesses might be missing with traditional prospecting,then introduce Looply as a way to approach it differently

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@0xVibly Congrats on shipping V2. Curious tho, have you tried building visibility around the makers and products listed on VibeKing, rather than promoting the directory alone? Could be an interesting way to get more eyes on the platform.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@emmaguetta In my opinion, I'd lean towards setting it up with them, especially in the early stages. You get to see how they interact with the product, where they struggle and what makes the value click. That's useful feedback you won't always get from sending a link.

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@SandrineZambou Hi Sandrine 👋 Congratulations on 2k! Here's to 10k 🥂 I'm big on the intersection of AI, SaaS, buyer psychology and GTM. Always curious about how great products find their people. Let's connect!

https://t.co/C4fvaFHv57

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

If I had to make an AI B2B prospecting + enrichment tool actually wanted (not just interesting), bring in users…

Here’s what I’d do as a GTM content person 🧵:

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@cem_hasoglu Hiii Cem! Startups, AI and GTM are right up my alley. I love exploring how products find their place in the market and get people to care. Let's connect!

https://t.co/C4fvaFHv57

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

If I had to make an AI B2B prospecting + enrichment tool actually wanted (not just interesting), bring in users…

Here’s what I’d do as a GTM content person 🧵:

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@iamliamsheridan Maybe cold email isn't dead. Maybe the way we've been approaching it needs to change. Reaching out without understanding what makes someone a relevant prospect, or why now, might be the problem 🤷‍♂️

https://t.co/C4fvaFGXfz

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

If I had to make an AI B2B prospecting + enrichment tool actually wanted (not just interesting), bring in users…

Here’s what I’d do as a GTM content person 🧵:

[Robyn | Duchess of The Order of Copy & Strategy @thewriterrobyn]

@jojothickums__ She wants us to beg her to please😂😂