The Youth Lab

We demystify youth culture to help organisations better understand + connect with 16-35 year olds

[The Youth Lab @TheYouthLab]

It’s officially holiday season, so this week's 52INSIGHTS focuses on bringing some much needed festive joy. Read on as we share some of our favourite recent good news stories.

https://t.co/Bx3ybVSjCK

[The Youth Lab @TheYouthLab]

This week's 52INSIGHTS explores the metaverse, web3, and the impact of the internet on the planet in ten years' time, by discussing how the IAM Weekend brought people together to collectively rethink the futures of the internet(s). https://t.co/3wmnZF6syq

[The Youth Lab @TheYouthLab]

From hand signals to talking policy, this week’s 52INSIGHTS explores some of the codes and shifts Gen Z are spearheading in cultural communication.

https://t.co/MMeuhoVW0B

[The Youth Lab @TheYouthLab]

This week's #52INSIGHTS is all about what we're loving and loathing in the sporting tapas that is the Tokyo Olympics. 

https://t.co/TI5DlIeSxt

[THINKHOUSE @ThinkhouseIE]

We recently went deep on the fight for public spaces and Naomi Osaka's fight to protect her mental health, all while adopting Matt Le Blanc as Ireland's adopted son. It's 52INSIGHTS.

https://t.co/LSfd64flao

[TIME @TIME]

Introducing the first-ever Kid of the Year, Gitanjali Rao https://t.co/Hvgu3GLoNs

[IMJ @IMJ_Ireland]

Opinion: Help – Not Judgement – For Young Adults Please https://t.co/CyGzTDVzWE via @imj_ireland @TheYouthLab @ThinkhouseIE @clairehylandirl

[Campaign @Campaignmag]

Purpose Disruptors launches measure to link profit to carbon output https://t.co/08UbLrhLh6

[The Youth Lab @TheYouthLab]

Our latest #52INSIGHTS explores some of the trending conversations young people have been having this week - from meme-ish Instagram accounts that overlay names on top of images, to Kanye West’s mental health and far right conspiracy movement QAnon.

https://t.co/jOqigs31ae

[THINKHOUSE @ThinkhouseIE]

Huntrezz talking about Black Lives Matter and the role of brands #marketing

[The Youth Lab @TheYouthLab]

Are you a #cake or an #entanglement?
This #52INSIGHTS looks at some of our favourite trending conversations young people are having online right now. https://t.co/QSBnn7atzo

[PurposeDisruptors @PurposeDisrupt]

Wednesday inspiration. #createthereset

[THINKHOUSE @ThinkhouseIE]

The Great Reset with @PurposeDisrupt; @irisworldwide; @WiedenKennedy; Mc Cann and @Gravity_Road . Who else is in? https://t.co/buOgVdqpE2

[The Youth Lab @TheYouthLab]

“93% of LGBTI+ youth are struggling with anxiety, stress or depression during Covid-19”- @BeLonG_To. This #52INSIGHTS explores #Pride2020 through the lens of Covid-19 and youth social justice activism https://t.co/2ZhGD0R6Qj

[THINKHOUSE @ThinkhouseIE]

Life as we all know it can change in One Day.

#WorldRefugeeDay @OneDayIreland @NascIreland #THWork

[The Youth Lab @TheYouthLab]

🙌

[The New York Times @nytimes]

Teenage TikTok users and K-pop fans claimed to have registered potentially hundreds of thousands of tickets for President Trump's campaign rally as a prank to ruin the event. https://t.co/vrbtgSa27T

[The Youth Lab @TheYouthLab]

“Millennials will attack you if you disrespect their Harry Potter house.”

#GenZ https://t.co/IQnSXGzLBf

[VICE @VICE]

"Virtue signaling is not enough." https://t.co/OYU4pLdLUi

[The Youth Lab @TheYouthLab]

“Celebrating Black life is not simply to mourn it; it is to affirm it.” @wawagatheru, 21, US

This #52INSIGHTS continues our analysis of the #BlackLivesMatter movement, looking specifically at youth activism and brand responses.

https://t.co/qkWFmPjqvJ

[Eve Levenson @eve_levenson]

"There's no 1 blueprint for demonstrating in the name of Black Lives Matter... activists around the country have adopted their own techniques and means for demonstrating"

@nupol_justice @thethandi_way @TatiMonet are 3 young Black womxn leading this work⬇️
https://t.co/p56yrfZ2Sy