Barbara McGrath, PhD

Market Researcher & Anthropologist. Focus on Healthcare. #health #Pharma #digitalhealth #wearables #RareDisease #PatientExperience #mrx #innovation #design

[Barbara McGrath, PhD @think_barbara]

Will this make patients more or less likely to choose this brand of inhaler? I know some people hate being monitored... #adherence #asthma @AstraZeneca
News: FDA clears smart sensors to boost adherence to AstraZeneca inhalers https://t.co/zn2gf7596q via @fwpharma

[Barbara McGrath, PhD @think_barbara]

Happy Canada Day! https://t.co/sRzBpy2IHc

[Barbara McGrath, PhD @think_barbara]

An important article on the destructive power of #conspiracytheories @CBCNews https://t.co/PddePm0PrV

[Barbara McGrath, PhD @think_barbara]

@DrZiker You lucky duck! How is the bug situation there? Lots of mosquitoes?

[Barbara McGrath, PhD @think_barbara]

An interesting new area of research for #cancer therapies. Astellas adds to protein degrader pipeline with Cullgen deal https://t.co/k6ZfNlwe6W via @fwpharma

[Barbara McGrath, PhD @think_barbara]

Finally, the approval in the #Alzheimer space that Biogen and Eisai were waiting for

[FirstWord Pharma @fwpharma]

FDA panel unanimously endorses Leqembi for full approval $BIIB $ESALY https://t.co/Kkv1LxMSn1

[Barbara McGrath, PhD @think_barbara]

Future of Insights Summit (digest) - interested in #marketresearch and #AI? Here are my thoughts on the conference
https://t.co/KrAQbApaze via @think_barbara

[Barbara McGrath, PhD @think_barbara]

Can't believe I'm saying this, but I'm excited about potential rainfall this afternoon and into the weekend #AirQualityAlert

[Barbara McGrath, PhD @think_barbara]

@DrZiker John Ziker and Franz Krause, glad you two know each other. Have fun! @DrZiker @anthrodelta

[Barbara McGrath, PhD @think_barbara]

Seizing Hope - An Anthropologist's Perspective on a Movie Screening #epilepsy #pediatricepilepsy @SickKidsNews https://t.co/shzmEN6AMo via @think_barbara

[Barbara McGrath, PhD @think_barbara]

Watch the disruptor disrupt again.... #Pharma #PharmaUS #pharmacy #generics Amazon launches subscription service for generic drugs https://t.co/xdoXMtSCZ5 via @fwpharma

[Barbara McGrath, PhD @think_barbara]

Wow! An incredible case of progress in medicine #childhoodcancer BBC News - Base editing: Revolutionary therapy clears girl's incurable cancer
https://t.co/IHjhqpqNm1

[Barbara McGrath, PhD @think_barbara]

Important thoughts about keeping politics in #Canada human and social discourse civil @cbc https://t.co/wIf3kHHMzD

[Ian Hanomansing @ianhanomansing]

Sunday on Cross Country Checkup we want to tap into the many people who seem to be launching new careers, perhaps prompted by the upheaval of the pandemic. Our question: why did you quit your job? What was the last straw? Any regrets? Call tomorrow, reply right now.

[Barbara McGrath, PhD @think_barbara]

@avibarzeev Three layers: An ethical person is reliable, a reliable person is trustworthy. Same goes for AI. Start by deciding what the ethics of your #AI are going to be.

[Barbara McGrath, PhD @think_barbara]

@andrea_chiu @teganandsara Don't give up after one try - try again! (Also, leaving kids screaming behind is a regular thing once you drop them at daycare. Get used to it. They stop after you're gone)

[Barbara McGrath, PhD @think_barbara]

A Good Day to Wear Orange https://t.co/zyDEg8qf50

[Barbara McGrath, PhD @think_barbara]

@_Behrouz Thanks for sharing, Behrouz!

[Barbara McGrath, PhD @think_barbara]

I agree: Let's reclaim the maple leaf as a symbol for tolerance and justice. Happy Canada Day, everyone! #CanadaDay2022 https://t.co/j5fxQR0ZrW

[Reuters @Reuters]

The students of Kharkiv's School No. 134 dressed up and performed to a popular Ukrainian song ‘Mriya’ in front of the ruins of their school that was destroyed during Russian invasion