Thinks Insight & Strategy

At @ThinksInsight (formerly @BritainThinks) we use research and engagement techniques to put the people who matter to you at the heart of your thinking

[Thinks Insight & Strategy @ThinksInsight]

📢 BritainThinks and WorldThinks are now Thinks Insight & Strategy. Our new name better reflects the increasingly global nature of our work and our clients. An exciting moment for our business!🌎

[IPPR @IPPR]

We’re delighted to share that @IPPR won the @TweetMRS Award for Public Policy/Social Research alongside our partners @thinksinsight, Kaleidoscope, and Jessie Cunnett.

This work, commissioned by the DHSC, fed staff and patient experience directly into the 10 Year Health Plan.

[Adam Payne @adampayne26]

Tomorrow we're dropping interesting research on Reform curious voters — what attracts them, but also what puts them off

I discuss the findings on this week's pod w/ @ThinksInsight, @p_surridge, @Alain_Tolhurst & unplanned guest: Alain's chicken, Judy!

https://t.co/TiPn0IkGWa

[PoliticsHome @politicshome]

Reform's lack of experience is the biggest concern for people curious about voting for them

The party being a "risk", and it having no policies barring immigration, are also worries, according to @ThinksInsight research shared with PolHome

@adampayne26 https://t.co/Q1QOgoNLuS

[Adam Payne @adampayne26]

What is Reform-curious voters' biggest hesitation?

The party's lack of governing experience

According to new @ThinksInsight research shared exc w/ PolHome

Reform as a "risk" to the country, and a single-issue party (immigration), are also concerns

https://t.co/Ymxol4TWPF

[Adam Payne @adampayne26]

.@ThinksInsight found that 19% of people are 'soft' Reform considerers — they're looking at Farage's party, but others, too

They include 14% of the Labour vote and 37% of the Tory vote last year

This cohort could be crucial, as they could determine whether Farage becomes PM

[Adam Payne @adampayne26]

But the research showed just how remarkably "sticky" Reform's 'strong' support is

There is a 25% that, "when presented with any weaknesses or concerns about the party, they tend to dismiss them as untrue or unimportant, or flip them around and say they are actually a strength.."

[Adam Payne @adampayne26]

"While this group of voters accept Reform’s strengths, they do have some clear reservations*," said @ThinksInsight's Allie Jennings

*Lack of experience; no plans, apart from on immigration; a risky choice

There was also wariness about Farage himself among this 'soft' group

[Adam Payne @adampayne26]

Rival attacks on Reform up to now have largely focused on racism (Labour), left-wing on the economy (Tories), and soft on Putin (everyone)

This new @ThinksInsight research suggests little experience / high risk are the biggest concerns in the minds of voters unsure where to go

[Adam Payne @adampayne26]

Ben Shimshon, CEO of Thinks Insight & Strategy, told PoliticsHome: "The challenge for the government is that the more they do to shore up their vote on one side of the ledger, the less attractive they become to those on the other side."

[Adam Payne @adampayne26]

In our Budget preview: the electoral headache facing Labour

New @ThinksInsight research shared with PolHome finds 23% of Labour’s 2024 vote says there’s now some chance they’ll vote Reform, and 55% says the same about Lib Dem / Greens

Both groups have grown by 5% since June

[Zoë Crowther @zoenora6]

Read the full story here, including senior voices inside and close to government, Labour MPs, and research from @GoodGrowthFdn @LabourTogether @Moreincommon_ @ThinksInsight
https://t.co/ibcm9exAHK

[Ben Shimshon @BenShimshon]

In our @ThinksInsight focus groups, participants found it almost impossible to populate a timeline of the last year. In the survey they could recall almost nothing positive. One big negative

[Age UK London @ageuklondon]

Our research shows 4 in 5 older Londoners say they DON'T FEEL OLDER PEOPLE ARE VALUED in the capital. THIS IS NOT OK for so many reasons and very worrying as London is the fastest ageing city on the country. Our report with @ThinksInsight 👉https://t.co/2Ap25AbcBP

[Adam Payne @adampayne26]

Labour's 1st year: the comms problem

The government's most well-known decision is cutting winter fuel, which is also its most unpopular

Its least well-known decision is NHS investment, which is its most popular

Exc @ThinksInsight research for PolHome

https://t.co/ozDDuDzx4H

[PoliticsHome @politicshome]

A year into power, the Labour government is generally seen as worse than recent Tory predecessors, a @ThinksInsight poll found

However, the Starmer administration is still preferred to today’s alternatives in most areas, including the NHS & cost of living https://t.co/3Cpq6zKbnD

[Ben Shimshon @BenShimshon]

Now up: Our @ThinksInsight Election Diaries - 1 Year On report (and data tables 🤓): https://t.co/Hi0HhcPyUW

[Ben Shimshon @BenShimshon]

Starting to prep our 1-year check-in with the @ThinksInsight election diarists… Watch this space.

In the meantime, a reminder of how voters experienced the election campaign last year: https://t.co/gRl45QQxIb

[Thinks Insight & Strategy @ThinksInsight]

@ThinksInsight is a finalist for Breakthrough Agency of the Year at the 2025 Aura Awards!

Thank you AURA Insight for the nomination and sponsors See Research.

Good luck to all the nominees and see you at the celebration on July 17th!

[Thinks Insight & Strategy @ThinksInsight]

📌 People want more specific principles and models for how their data will be handled, not just promises of "transparency."

You can read the full report here: 🔗https://t.co/hQzEpT2YhO

5/5

[Thinks Insight & Strategy @ThinksInsight]

Thinks Dialogue's ongoing public engagement programme with @NHSEngland and @DHSCgovuk have now published the second report in a three-phase project exploring public trust in how health and care data is used. 1/5

[Thinks Insight & Strategy @ThinksInsight]

⚠️ But there’s still a major gap when it comes to public understanding – many feel that communication around data use, and their rights (like opting out), is unclear or inconsistent. 4/5