Gregg L. Witt

Brand Strategist | Author | Keynote Speaker l Named Top Youth Marketer @inc Magazine | Read My Book #TheGenZFrequency

[Engage Youth Co. @engageyouthco]

𝟱 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝘃𝗲𝗮𝗹 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 

🤝Assemble an expert team strong in ideation
🧚Approach youth projects with imagination
👨‍🔬Start research in small test groups
🎮Gamify engagement
👥Avoid treating youth like younger versions of their parents

[Gregg L. Witt @thinkwithwitt]

@LoganLebouef ENJOY! 🙌🏾

[Fanbytes by Brainlabs @FanbytesHQ]

It’s been a long time coming, so what will Gen Z’s Summer 2022 look like? ☀️ We’re looking through the data to get a picture of their intentions.

https://t.co/9ms0lglomP

#genzmarketing #youthmarketing

[Knit @KnitOfficial_]

Get your #GenZ & Alcohol questions answered live during our upcoming panel on May 26th. We'll overview brand new Gen Z alcohol consumption and purchasing insights, followed by a live panel with @thinkwithwitt, @cubicle57blog, & @aneeshdaone

https://t.co/SEHBqM165V

[Gregg L. Witt @thinkwithwitt]

@engageyouthco Weekly dose of youth market and social media news! #TikTok Doctors, Nike #Influencermarketing Campaign, #daviddobrik’s Generosity, Travis Scott and Kid Cudi Breaking the Spotify Stream, and More! #GenZ https://t.co/ZcgV7ECyil

[Gregg L. Witt @thinkwithwitt]

Weekly youth market and social media trends: #TikTok Doctors, Nike Influence Campaign, David Dobrik’s Generosity, Travis Scott and Kid Cudi Try Breaking Spotify The Stream, And More! https://t.co/0rjUDFBgZd #Genz

[Gregg L. Witt @thinkwithwitt]

#complexcon2019 | A most colorful blend of fashion #popculture and #sneakerhead significance | Thank you @ComplexCon!

[Gregg L. Witt @thinkwithwitt]

No balls, no glory! @ComplexCon | #ComplexCon #agencylife

[Engage Youth Co. @engageyouthco]

Gen Z stats for brands seeking to engage younger audiences: by 2020, Gen Z will make up 40% of all US consumers | #consumerinsights #youthmarketing

[Gregg L. Witt @thinkwithwitt]

For #GenZ, diversity is more than a buzzword. It is their reality, it's their expectation and well, let's be real... it's about time!

The most current U.S. Census noted that there was a 50% increase in bi-racial youth since 2000, up to nearly 4.5 million (US Census, 2010).

[Gregg L. Witt @thinkwithwitt]

Targeting younger audiences? Then stayed tuned In to the youth social eco-system and see trends before they undercut your plan.

#TikTok and you don't stop..

;-)

[Gregg L. Witt @thinkwithwitt]

Once nearly absent from mass media, #LGBTQ characters/stories are now commonplace in popular culture. Terms like “gender fluidity” and gender-neutral pronouns are ingrained in youth culture.

We can thank older generations for paving the way, and #GenZ for carrying the torch!

[Gregg L. Witt @thinkwithwitt]

Excellent work @craigkielburger 👊🏽⚡️⚡️⚡️

[Gregg L. Witt @thinkwithwitt]

“IF YOU GIVE KIDS THE INSPIRATION AND TOOLS TO CHANGE THE WORLD, IT WILL CHANGE THEIR OWN LIVES IN THE PROCESS.”

@craigkielburger Founder @WEMovement

Photo: #Yellowbrickco

#futureofwork
#genz

[Gregg L. Witt @thinkwithwitt]

Think about it..

Stop and figure out what authenticity means before trying to be authentic. Don’t jump on a bandwagon and think you belong to an audience or trying to be part of a culture by throwing simply money at it. It's the WORST thing you could do. #socialmedia #GenZ

[Gregg L. Witt @thinkwithwitt]

@RachelleMHenry @GettyImages @GenZSummit @YoungArtistAwds @gtk_pr @GreatWolfLodge @ConnectHERMedia Truly Fabulous

[Gregg L. Witt @thinkwithwitt]

Did you know?

According to a 2017 study by the World Bank, 42% of the world’s population is under the age of 25, with most of that growth taking place in South Asia and Sub-Saharan Africa, comprising almost half (525 million) of the global youth population (Kokhar, 2017). #genz

[Gregg L. Witt @thinkwithwitt]

A day late, but not a tweet short --> celebrate the first-ever #NationalPeriodDay to raise awareness of period poverty. It’s the number ONE reason girls miss school globally and that makes it a big deal. Follow the @bloodygood__ organization! #genz #socialchange

[Gregg L. Witt @thinkwithwitt]

Engagement Marketing 101: Don’t be a fair-weather friend, develop meaningful relationships with youth audiences. Even Nike thought couldn't just jump in and deliver footwear without knowing their audience, they tried before getting it right with #NikeSB and failed. #youthculture

[Gregg L. Witt @thinkwithwitt]

@OfficialBrentA Nice!!!