Third Bridge Creative

A global marketing agency specializing in curation and editorial services. Clients include @Sonos, @SoundCloud, @AmazonMusic, @YouTube, @Spotify

[Third Bridge Creative @third_bridge]

We’re excited to unveil this year's Sound Signal’s State of Trending Music Report. This data-driven report spotlights the music that captured 2024’s biggest cultural moments, and how they’ll define the industry in 2025.

Access the FREE report: https://t.co/gAKEY4sTFS

[Third Bridge Creative @third_bridge]

The male teen idol is back in the form of pop country TikTok stars.

@leah_mandel breaks down the trend, showing the data behind the rise of artists like Ty Myers, Hudson Westbrook, and Vincent Mason in our latest Sound Signal Trend of the Week.

🔗: https://t.co/IID1L58Tkp

[Third Bridge Creative @third_bridge]

We’re just a week away from the launch of Sound Signal’s State of Trending Music report, an interactive analysis on the most important artist, tracks, and industry trends of the last year. Sign up now to access the free report next week!

🔗 https://t.co/2tLsgKFtYb

[Third Bridge Creative @third_bridge]

Need a jump-start to the new year?

January's Playlist for Life, curated by TBC's Editorial Director @MarkRichardson is an energetic boost of some classic, crazy rock'n'roll.

🔗 Read his essay and listen to the playlist: https://t.co/vpZkXKO4dV

[Third Bridge Creative @third_bridge]

For our last Playlist for Life of the year, TBC co-founder @gkamps creates a mix of life-affirming tracks that show why music is at the core of what we do. Read his story and listen to his playlist, featuring @leonbridges, @CATPOWER, @bssmusic, and more:
https://t.co/bZOfw2reoS

[Third Bridge Creative @third_bridge]

Who will win big at next year's Grammy Awards?

We can't see the future, but we certainly have the data chops to track the rise of two of its breakout nominees: @ChappellRoan and @SabrinaAnnLynn.

🔗 Read more in Sound Signal's latest Trend of the Week: https://t.co/ooq5vl394p

[Third Bridge Creative @third_bridge]

If you've always been too afraid to reach for your gym's weight racks, this heavy metal playlist might motivate you to lift a dumbbell—or two!

Listen to our latest Playlist for Life by Colin Joyce, featuring tracks by @scarlxrd, @vilecreature666, & more:
https://t.co/fAzurDaaCK

[Third Bridge Creative @third_bridge]

On the TBC blog, @drewmarcogliese spoke to @pandoramusic's Director of Latin Music Programming, Marcos Suárez, about curating Latin music and the future of its growth.

🔗 Read the interview: https://t.co/dF6ukFDj3B

[Third Bridge Creative @third_bridge]

Why is Milli Vanilli trending, and what does it have to do with a decades-old murder trial?

We uncover the reason—and the data—behind the sudden rise of two infamous duos in our latest Trend of the Week for Sound Signal.

🔗 Read it here: https://t.co/ADJX26PPKD

[Third Bridge Creative @third_bridge]

A new trend is heroically slashing its way onto TikTok and the VMA stage—welcome to the world of "Knightcore."

@VrindaJagota reports on how Knightcore is bringing escapist vibes and queer joy to the mundane, in our latest Sound Signal Trend of the Week:
https://t.co/zTUAqclioz

[Third Bridge Creative @third_bridge]

Last month, a Barbie-inspired album cover titled DEMURE popped up online just as the trans creator Jools Lebron’s TikTok using the titular phrase was going viral. How could the album be so on trend?

🔗 Read more on Sound Signal's latest Trend of the Week: https://t.co/IWbAYPCsqR

[Third Bridge Creative @third_bridge]

A year and a half of music's biggest trends, all on our website. Explore Sound Signal's Trend of the Week archive on the TBC blog and see if there's anything you missed—or caught early.

https://t.co/cjhzE6nbko

[Third Bridge Creative @third_bridge]

In Sound Signal's latest Trend of the Week, we covered the nostalgic artists and tracks soundtracking this year's biggest summer blockbusters from @NSYNC's "Bye Bye Bye" to @Pharrell's "Happy."

🔗 Read our data-driven insights here: https://t.co/GdXfmRwWuv

[Third Bridge Creative @third_bridge]

For our latest Playlist for Life, TBC Producer Sydney Salk put together a head-banging mix of tracks that would have fit perfectly with her teenage years.

Listen to the playlist, featuring @swpromises, @pandagolff, @pati0band, and more:
https://t.co/eanjGaqJB0

[Third Bridge Creative @third_bridge]

Check out our recommendations on July's best new releases in our Release Rundown column for @chartmetric! Feat. albums from @remiwolf, @CigsAfterSexx, @chenayder4, @clairo, and @heisrema.

Read the article here: https://t.co/4y7ZfKbPok

[Third Bridge Creative @third_bridge]

A seriously catchy tune from Pakistan isn't just making waves in its home country. In Sound Signal's latest Trend of the Week, we covered the rising track "Piya Piya Calling," and what its success means for the global pop industry.

https://t.co/1TFNweDNz8

[Third Bridge Creative @third_bridge]

How should new AI-generated songs be credited as they become sampled by other artists? In our latest Trend of the Week from Sound Signal, we take a look at the rise of AI-generated "BBL Drizzy," which has already been sampled in two hits from this year.

https://t.co/2jupHzPE2A

[Third Bridge Creative @third_bridge]

On the TBC Blog, we spoke with former Spotify "Data Alchemist" and now book author @glenn_mcdonald about music data, genre powering fan communities, and technological ways to boost music discovery.

Check out the convo: https://t.co/Sm3fnz8dMp

[Third Bridge Creative @third_bridge]

Do you remember where you were when the comedy music video "Shoes" dropped on YouTube? In our latest Sound Signal Trend of the Week, we uncovered the long-lasting success of the 2006 viral hit, and the meme culture it spawned.

Read it here: https://t.co/ZTpOc5m3ME

[Third Bridge Creative @third_bridge]

On June's installment of Playlist for Life, Christopher Carson, our Head of Operations, crafted a mix that reflects a glowing golden sunlight.

Listen to the playlist, including artists like @WillieNelson, Brandee Younger, @HeladoNegro, and more: https://t.co/etFccAKQ7C