Asad Ullah | Media Buyer

Helping home services, DTC brands & coaches turn ad spend into booked calls and sales | Meta Ads Media Buyer

[Asad Ullah | Media Buyer @this_is_asad]

Their ads were hitting a solid 1.07% CTR, but They faced a challenge

[ Thread 🧵]

[Asad Ullah | Media Buyer @this_is_asad]

How do you guys actually grow on X now?

Was at peak back when it was called Twitter.

Stopped when X got banned in my country and now...

When I started again I have nothing but old school techniques to grow and all of them are outdated.

[Asad Ullah | Media Buyer @this_is_asad]

@AlexHormozi Whenever I hear this I just say let's get the shit done.

And I always end up improving. 😀

[Asad Ullah | Media Buyer @this_is_asad]

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On this thread 👇

https://t.co/b9EYtvXZTE

[Asad Ullah | Media Buyer @this_is_asad]

A client called me last week.

Sales were slow.

His exact words: "Just increase the budget."

I didn't. Here's why: 🧵

[Asad Ullah | Media Buyer @this_is_asad]

3/ Budget increases fix none of these.

Here's what I did instead:

→ Pulled frequency data — sitting at 4.1
→ Checked CTR trend over 14 days — top creative down 60%
→ Launched 3 fresh creatives, didn't touch budget
→ CPA back to target within 5 days

[Asad Ullah | Media Buyer @this_is_asad]

5/ Before you touch the budget, check:

- Frequency (above 3 = fatigue territory)
- CTR trend over 14 days
- Creative age (how long has this ad been running?)

The answer's almost never more spend

Follow for real media buying frameworks

No fluff. Just what works inside accounts

[Asad Ullah | Media Buyer @this_is_asad]

2/ What actually causes "slow sales" 99% of the time:

→ Creative fatigue (same people, same ad, 4-5 times)
→ Audience saturation
→ Learning phase disruption from too many edits
→ Offer/page mismatch — the ad is fine, the page is losing them

[Asad Ullah | Media Buyer @this_is_asad]

1/ More budget doesn't fix a slow account.

It just accelerates whatever is already happening.

Campaigns working → more budget helps.

Campaigns broken → more budget burns faster.

[Asad Ullah | Media Buyer @this_is_asad]

A client called me last week.

Sales were slow.

His exact words: "Just increase the budget."

I didn't. Here's why: 🧵

[Asad Ullah | Media Buyer @this_is_asad]

Feels fkin awesome!!!

When?

- I Optimize the account
- Make Changes
- Get results

Not even hours after the changes are made.

And the best part is the changes I made channeled the spend to the right place and we got our first sale who bought the upsell as well.

[Asad Ullah | Media Buyer @this_is_asad]

5/ The kill decision isn't about today's numbers.

It's about the DIRECTION of the numbers.

Bad CPA on day 1 = noise.
Bad CPA trending worse over 3 days = signal.

Know the difference before you touch the off switch.

Retweet & Follow for real media buying breakdowns.

[Asad Ullah | Media Buyer @this_is_asad]

I almost paused the campaign that saved the account.

Day 3. CPA was 3x target.
Client was messaging me every hour.
Every instinct said kill it.

I didn't.

Here's why:

[Asad Ullah | Media Buyer @this_is_asad]

4/ Day 6: CPA hit target.
Day 9: became the top performer in the entire account.

If I killed it on day 3, the client loses the best campaign they ever ran.

[Asad Ullah | Media Buyer @this_is_asad]

Giving away a free meta ads account Audit.

Just Drop a

- Like
- Comment
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And I'll get back to you asap

[Asad Ullah | Media Buyer @this_is_asad]

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[Asad Ullah | Media Buyer @this_is_asad]

I almost killed a campaign that was actually working.

My dashboard said: 0 sales from Meta.

Client was panicking.
I was about to pause it.

Then...

[Asad Ullah | Media Buyer @this_is_asad]

The campaign that gets killed by a dashboard error is usually the one quietly paying the bills.

Check your tracking before you check your campaigns.