If newspapers end up as suya wraps, we just made it official.
Most ads are designed to be seen. We designed this one to be used. Because in Nigeria, the suya spot is the final destination of most newspapers, and we thought,
Ojuju was supposed to stay in the dark.
Somebody let it out and today, some children are not home, some children are not safe, some children are not playing.
Today is Children’s Day.
#BringBackthe46
There’s always someone new talking about that Leadway billboard anytime I open this app. Whoever @this_thatng has on their creative team deserves a raise abeg. #ThisandThatAgency
The kraziest part is that this Leadway campaign didn’t even feel like an advert at first 😭 everybody genuinely stopped to look. insane work from @this_thatng#ThisandThatAgency
At first I thought the billboard was edited 😭 Now I’m finding out na real-life installation??
Yeah @this_thatng cooked with this one.
#ThisandThatAgency
Every time I open this app, somebody new is talking about that Leadway billboard 😭
Whoever @this_thatng has on their creative team deserves a raise abeg.
#ThisandThatAgency