Joe Brown

Founder & CEO of @getdeardoc | 📱Sharing ideas and lessons I learn along the way building DearDoc to help you grow your business

[Joe Brown @thisisjoebrown]

Your instincts are right ≈ 95% of the time.

Trust them.

[Joe Brown @thisisjoebrown]

People hide behind complexity so they can justify procrastination.

[Joe Brown @thisisjoebrown]

I agree with Bezos - nurses making under $100K should not pay taxes.

The tax system is designed to incentivize the correct behavior (or behavior the government wants.)

We shouldn’t try to under-incentivize people from becoming billionaires.

Instead we should incentive the front line workers who sacrifice a more high paying career to do the what makes a significant difference in society.

[Joe Brown @thisisjoebrown]

A man convinced against his will is of the same opinion still.

[Joe Brown @thisisjoebrown]

Instead of focusing on competitors…

Focus on building something great for your customers, your employees, and your family.

Then competitors become irrelevant.

[Joe Brown @thisisjoebrown]

Google search is down 20% YoY

AI search is up 81% YoY

If your growth strategy still starts with Google, you’re already behind.

[Joe Brown @thisisjoebrown]

Hot take:

I’d rather teach my kids to be fluent in AI than be fluent in another language

[Joe Brown @thisisjoebrown]

The 3 jobs of a CEO:

1.Get the right people and set the culture
2.Make sure decisions stay connected to customers and the market
3.Raise the bar on execution — push the team to do the uncomfortable stuff

Simple in concept. Hard to actually do every day.

[Joe Brown @thisisjoebrown]

If you’re obsessed with acquiring customers, you’ll lose them to the companies obsessed with keeping them.

If you’re obsessed with keeping them, you won’t have to worry about acquiring them.

[Joe Brown @thisisjoebrown]

Walt Disney said it takes 39 magical moments to make up for 1 tragic moment.

Something to think about every time a customer interacts with your business.

[Joe Brown @thisisjoebrown]

There’s two ways to be significant in life:

1. Work your ass off and grow and take risks and go through the injustice of life that we all go through

2. Tear everybody else down and have the illusion that if they’re going down, you’re moving up.

Choose wisely.

[Elon Musk @elonmusk]

I use this analogy a lot.

This is what a room full of computers looked like in old times:

[Joe Brown @thisisjoebrown]

You get others to cooperate with you by first cooperating with them.

[Joe Brown @thisisjoebrown]

Doubters are not builders

[Joe Brown @thisisjoebrown]

Trust your gut.

No one else has the full context about your life or business.

[Joe Brown @thisisjoebrown]

Hiring filter that has served me well:

SPOTAK

Smart
Passionate
Optimistic
Tenacious
Adaptable
Kind

Skills can be trained.
These traits can’t.

[Joe Brown @thisisjoebrown]

When you think about your customers as partners, your eyes will open to all of the great ways that you can support each other.

[Joe Brown @thisisjoebrown]

CEOs:
If you don’t know the single biggest problem facing your company, you are the problem.

[Joe Brown @thisisjoebrown]

When designing your product, remember to not overload your customers cognitive load.

Pretend every person using your product is saying one thing:

DON’T MAKE ME THINK

[Joe Brown @thisisjoebrown]

When building great products, you must obsess over usability.

Usability defined:

A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth.

It’s that simple.