Katie Taylor

lover of reading, knitting, thinking, museum visiting, festival going, fun having and present participles

[Katie Taylor @thisisktaylor]

@SamElliott1 @vickybarlo @museumhour it can be very low effort with drip-feeding/passive marketing #museumhour

[Katie Taylor @thisisktaylor]

@museumhour Here's one way... http://t.co/rItD0ndDPf #museumhour

[Katie Taylor @thisisktaylor]

@ancient_house @museumhour Great point! (Also applies to wealth managers in other individual giving) #museumhour

[Katie Taylor @thisisktaylor]

#museumhour

[Katie Taylor @thisisktaylor]

@museumgirlldn Yes, often marketed to existing supporters, rather than public. Legacy ambassadors is another option: http://t.co/WYJhLK95HL

[Katie Taylor @thisisktaylor]

#museumhour

[Katie Taylor @thisisktaylor]

@museumhour Legal training on the options for legacy giving, as outlined by @Tate here http://t.co/JduDdzzQuC

[Katie Taylor @thisisktaylor]

@museumgirlldn @davidburgessmc @Katy_Heritage also training/education for potential donors, e.g. planned giving days

[Katie Taylor @thisisktaylor]

@museumgirlldn @Sharonheal Absolutely! I know of a recent six-figure legacy whcih arose from good stewardship of a Member alone #museumhour

[Katie Taylor @thisisktaylor]

@davidburgessmc @Katy_Heritage @museumgirlldn also to a lack of understanding of/confidence about planned giving mechanisms? #museumhour

[Katie Taylor @thisisktaylor]

@museumgirlldn Could also be that unis have more info on age of database, giving them confidence in when to make the legacy ask #museumhour

[Katie Taylor @thisisktaylor]

@museumgirlldn @sacha_coward Too right! #museumhour

[Katie Taylor @thisisktaylor]

@davidburgessmc @museumgirlldn Agreed. Promotion of legacy gifts when they come in to existing members can also be powerful

[Katie Taylor @thisisktaylor]

@museumgirlldn @museumhour ...and does the rest of staff communicate their programmes to Dev Team (apart from when they need more funding!)?

[Katie Taylor @thisisktaylor]

@museumgirlldn @museumhour More dev people definitely needed! Passive marketing can work for orgs with few resources (e-signatures etc)

[Katie Taylor @thisisktaylor]

Thanks @98rosjon! Target reached (and I got to keep my breakfast!) @ActionOnHearing

[Katie Taylor @thisisktaylor]

@98rosjon I was on my way to climb the BT Tower for @ActionOnHearing. Want to help me reach my target?! https://t.co/YCcqQLybSz

[Katie Taylor @thisisktaylor]

@98rosjon Hilarious! I was really conscious of getting crumbs (pain aux raisins) on my coat. Little did I know I was under surveillance!

[Katie Taylor @thisisktaylor]

@tangledfeet @croyfunpalace Dancing to fruit-and-veg-generated dubstep on the terrace! More fun ahead today!

[Katie Taylor @thisisktaylor]

@gemmathebaker @CroydonCCC @croyfunpalace @clandestinecake Pleasure to have you...and the caramel frosting! Thanks for dropping in.