Jericho | Content Strategist + Writer

I tweet about writing, men's health, books and running. If I can be helpful, DMs are open 👋

[Jericho | Content Strategist + Writer @thisjericho]

"When there are no rules, it is lunch Cherise!" #freelancer #freelancewriter #WorkFromHome https://t.co/d1thF25MlN

[Jericho | Content Strategist + Writer @thisjericho]

Started brainstorming content ideas for 2023. Here’s what I’m doing/did:

- Look at what our competitors did and see how we can put our twist on it
- Surveyed our email subscribers to see what content they want to see
- Review what we created and think of complementary content

[Jericho | Content Strategist + Writer @thisjericho]

From there, paint a picture of how they look in their ideal state.

More confidence > Walk taller
More secure > Sleep like a baby
Belonging > Having drinks with friends

[Jericho | Content Strategist + Writer @thisjericho]

Here’s something that should get your wheels turning when writing product copy.

Ask, “How does the product make the customer feel after using it?”

- Are they more confident?
- Do they feel more secure?
- Do they feel like they belong?

[Jericho | Content Strategist + Writer @thisjericho]

@thedigitalyenta Can you write "younger?"

[Jericho | Content Strategist + Writer @thisjericho]

Writing email subject lines can feel like running uphill against the wind. Here are strategies that make it feel like running with the wind at your back and the sun in your face.

https://t.co/GikQsGA90P

[Jericho | Content Strategist + Writer @thisjericho]

Here's my "hack" for creativity, productivity and better mental health:

Walking outside.

[Jericho | Content Strategist + Writer @thisjericho]

Clear always beats clever. Pick your spots, and don’t overdo it. But have fun with your content, and your audience will too.

[Jericho | Content Strategist + Writer @thisjericho]

A dash of creativity livens up social media captions, blog posts and email newsletters. Here are four ways to sprinkle in some fairy dust that make your reader think happy thoughts.

[Jericho | Content Strategist + Writer @thisjericho]

Make connections with comparisons using ideas circulating in the public consciousness.

Use ideas like:
- Ford tough
- German engineering
- Italian craftsmanship

It gives you a way to express your idea while seasoning the content w/brand personality.

[Jericho | Content Strategist + Writer @thisjericho]

Why do men deprioritize our health? But more importantly, how can we do better?

Wrote about it in the @DontChangeMuch blog.

https://t.co/ppMQ8dQTbZ

[Jericho | Content Strategist + Writer @thisjericho]

Add seeds of curiosity in your writing to encourage the reader to read the next paragraph:

- Stay with me. This gets interesting.
- Let me explain.
- Here’s another way to think about it.
- Picture it this way.

[Jericho | Content Strategist + Writer @thisjericho]

Client: We like your writing.

Me: Your brief and outline made it easy.

[Jericho | Content Strategist + Writer @thisjericho]

A haiku to my weighted blanket:

Warm hugs and comfort
You went away this summer
Let’s go to dreamland

[Jericho | Content Strategist + Writer @thisjericho]

Me, after the quote is accepted.

[Jericho | Content Strategist + Writer @thisjericho]

Me, sending a quote I overthought, but is definitely the right amount.

[Jericho | Content Strategist + Writer @thisjericho]

Your intro sets the table for your article. It tells the reader they’re in the right place.

Keep it short and to the point.
Show them you know their pain.
Show them the solution is in the rest of the article.

[Jericho | Content Strategist + Writer @thisjericho]

When I write the email subject line and preview text, I like to use words like:

- surprising
- bulletproof
- little-known
- crucial
- hidden
- avoid
- don’t miss

It’s a small detail that gives open and click-through rates a bump.