Slide 1: The early days of running your marketing as a data driven system.
Slide 2: Where it can get to if you track and scale it properly.
The glue that makes it happen is a well motivated and rewarded team led by someone who is obsessed with chasing numbers.
Marketing in isolation is just spending. Value comes when it's connected to customer service and ops.
Performance patterns should move your budget or reshape your campaign.
Most companies don't do this.
The data exists.
The silos do too.
Close the loop.
That's the whole game.
@imohumoren As much as I was so "invested" in this beef as a teen, I actually never bothered to know the cause. I just sided with Nas. Just did a quick dive, and the lady referred to herself as "a Hip-Hop Helen of Troy" 🤣
Anyway, **GunshotSounds** F JayZ!!!!!!
@Babajiide@extrafemi A lot of people dont actually understand the fair usage policy behind unlimited and expect it to be endless. There will always be a limitation in the fine print t&c.
My head chef @AbidemiSofuyi is debuting his baby to the public tomorrow @FiredandIced_ !!!
Please come through and check out our noods!
Legit the BEST PASTA!!! See you tomorrow from 6!!!!
Peter Obi is not a messiah, He’s just a decent guy that’s why many young people support him. It will obviously take more than one person to save this country but a few good people can become the catalyst to direct our country towards the path of recovery
When I built my skincare company in Senegal, the hardest part wasn't making a great product. My team is incredible, and they proved that from day one.
The hardest part was navigating a system designed to squeeze money out of you at every turn. Permits, inspections, fees, delays, and then more fees on top of the fees.
THAT is what keeps Africa poor, not a lack of talent or ambition.
France will do your taxes
UK will make your steel
US will fight your terrorists
China will build your Secretariat
Mauritius will do FDI
Later, you will blame MTV, sorry CIA