Stop mass recruiting affiliates. It doesn't work.
The brands winning on TikTok Shop right now have 10-20 deep creator relationships β not 200 cold outreaches.
Quality beats volume. Every time.
#TikTokShop#AffiliateMarketing#CreatorEconomy
most SaaS companies are dead. they just don't know it yet.
the software you pay $500/month for is getting replaced by AI agents doing the same thing for pennies.
are you building for the world that exists or the one that's ending?
most SaaS companies are dead. they just don't know it yet.
the software you pay $500/month for is getting replaced by AI agents doing the same thing for pennies.
are you building for the world that exists or the one that's ending?
there's a bible verse that changed how i think about money.
stewardship β multiplying what you've been given to serve others β is the whole idea.
the businesses that last aren't obsessed with extraction. they're obsessed with creation.
Sending product to 500 creators hoping something goes viral is a great way to waste $50K.
Targeted sampling to the right 10-20 creators beats mass sampling every time.
Here's how to pick them.
#TikTokShop#ProductSampling#AffiliateMarketing
TikTok Shop has a dirty secret every agency already knows.
the best product doesn't win. the biggest budget does.
great products die. mediocre ones scale to 7 figures. the difference is capital β not merit.
You don't escape the cold start with better content.
You escape it with the right incentive structure for creators in your first 30 days.
Here's the exact playbook.
#TikTokShop#ColdStart#AffiliateStrategy
i've watched agencies collect $10k/month from brands they privately knew would fail.
i run one β so i'm holding myself to this too.
if your agency didn't run unit economics before you signed, they already knew the answer.
Q1 was rough for almost every TikTok Shop brand I talked to at the summit
what separated the ones still growing wasn't budget or product β it was whether they had a content system that kept running.
#tiktokshop#aiautomation
the TikTok ban was never about your data.
it was about who controls what 170M Americans believe.
china would rather delete the app than hand over the algorithm.
that's what they were actually fighting over.