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Thomas Schatton
@thomas_schatton
Joined May 2016
18
Following
6
Followers
18
Posts
Thomas Schatton
@thomas_schatton
about 5 years ago
Wir können alles außer Standortmarketing 😞
#theländ
#thelaend
#BadenWuerttemberg
Thomas Schatton
@thomas_schatton
almost 9 years ago
Unterstützt unseren Bacheloranden bei seiner
#Thesis
hier https://t.co/1dWANDk0FV
#Markenkommunikation
#Marke
thomas_schatton
retweeted
Jens Cornelissen
@jenscornelissen
almost 9 years ago
Aufgaben von Interner Kommunikation? Vereinfachen, Ordnen, Übersetzen. Oder: Die Emotion ist wichtiger als die Information.
#priho
@Prihoev
Thomas Schatton
@thomas_schatton
over 10 years ago
To me, the gaming industry are the true kings of advertising. Talking brand involvement!
#pokemonGO
#pokemongofieber
#panamontriangle
Thomas Schatton
@thomas_schatton
over 10 years ago
Research shows people in marketing cannot predict ad effectiveness. (Ehrenberg-Bass Institute) Tell that to your client!
#bwlions
#Cannes
Thomas Schatton
@thomas_schatton
over 10 years ago
Wrestling superstar John Cena delivers an amazingly inspiring speech - wow!
#johncena
#bwlions
#CannesLions
Thomas Schatton
@thomas_schatton
over 10 years ago
Film director Jon M Chu: Stories are the greatest superpower that we have. Absolutely.
#LionsEntertainment
#bwlions
Thomas Schatton
@thomas_schatton
over 10 years ago
Don’t ask your client to be bold, show him you can handle the risk. - Andrew Robertson, Creative Effectiveness Jury President
#CannesLions
Thomas Schatton
@thomas_schatton
over 10 years ago
IDEO's Neil Stevenson - when "design thinking" doesn't help, fight back by getting emotional
#bwlions
#CannesLions
Thomas Schatton
@thomas_schatton
over 10 years ago
Spotify's Daniel Ek on data: Metallica’s concert set lists are based on local streaming favs.
#bwlions
#canneslions
Thomas Schatton
@thomas_schatton
over 10 years ago
Always inspiring
#johnmaeda
- "I learned that sharing what one has is what a leader does without hesitation."
#creativeleadership
Thomas Schatton
@thomas_schatton
over 10 years ago
Do we need people and brands being in committed relationships (again)? Neurology says yes.
#bwlions
#CannesLions2016
Thomas Schatton
@thomas_schatton
over 10 years ago
Simple answer from James Hurman: Read my book.
#valueofcreativity
#bwlions
Thomas Schatton
@thomas_schatton
over 10 years ago
Robert Rowland Smith, philosopher, on brand relationships: No, people do not want to marry your brand.
#bwlions
Thomas Schatton
@thomas_schatton
over 10 years ago
If I got Stefan Sagmeister right, beauty is not functional, but it works.
#thevalueofcreativity
#bwlions
Thomas Schatton
@thomas_schatton
over 10 years ago
According to Professor Jerry Wind everything will keep changing, only learning is done by trial and error.
#bwlions
Thomas Schatton
@thomas_schatton
over 10 years ago
The New Schools's Lucille Tenazas asks how much of YOU is in your work. Love the question!
#bwlions
#canneslions2016
Thomas Schatton
@thomas_schatton
over 10 years ago
Der Kalender füllt sich.
#bwlions
#CannesLions
#valueofcrativity
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